The document discusses the PR market and opportunities in India. It notes that India is on track to become the third largest economy, growing at over 7% annually, faster than China. The PR industry in India is estimated to be $2-3 billion and growing 25-35% annually. It is dominated by large global networks, though some independent firms remain. Indian companies are also growing larger and expanding globally. The document discusses challenges for global PR firms in India, such as lack of experience working with Indian companies overseas. It also provides details about PRHUB, one of India's largest independent PR firms, and its services and expansion plans.

1. www.prhub.com
Welcome, Namaskar, Hosgeldiniz

2. India – the market opportunity and
the challenges…
www.prhub.com

3. Xavier Prabhu/xavier@prhub.com
On its way to being the third largest economy in the world
Likely to grow at 7%+ the highest growth rate among large
economies, better than China in the next 2 years
PR industry estimated at US$2-3 billion growing at 25-35%
Is dominated by large global networks with only 3 of the top
10 PR firms still being independent
Indian companies are growing in size and global reach – the
number of Indian groups/companies with revenues in excess of
US$10 billion is growing and in excess of 100
the market…
Xavier Prabhu/xavier@prhub.com

4. Xavier Prabhu/xavier@prhub.com
Entrepreneurship is big and Bangalore is among the largest
start-up and growing hubs in the world; infact India scored third
highest level of PE/VC funding in the world in the last 2 years
Indian start-ups are growing; Flipkart – an e-commerce
venture is already valued at US$10-12 billion
Indian government and state governments are spending
money
as well for tourism and attracting investments
Is a really strong social and digital market with worldclass
firms
A lot of global work is being done out of India; large global brands like
Lenovo have consolidated their global support into Bangalore
the market…
Xavier Prabhu/xavier@prhub.com

5. Xavier Prabhu/xavier@prhub.com
the largest and most complex media in the world; very
commercial and sensation driven
Mobile is the big thing; we have the second largest mobile
subscriber base in the world and among the top 5 smart phone
markets in the world
Among the top 5 markets for Facebook, twitter and the likes
One of the most youthful populations in the world
the market…
Xavier Prabhu/xavier@prhub.com

6. Xavier Prabhu/xavier@prhub.com
GlobalCom is not known or heard of in the market; whenever
we present the first question is give us case studies of work done for
Indian companies overseas (and we have none)
Indian companies when overseas still try to (largely but slowly
changing) think in INR interms of budgets not Dollars or Euros
Abundance of manpower means the clients also can invest in
their own teams for PR and a lot of them actually do
Specialization is murmured around but has not really taken
off
Fascination for monolithic global networks; but not everyone
But, it is not easy and very complex…

7. Xavier Prabhu/xavier@prhub.com
Allow mid and senior level employees to work out of partner
offices in other parts of the world for short terms
We will have more people globally exposed
Clients will also start responding better (Japan/Germany)
Global employee exchange program

8. Xavier Prabhu/xavier@prhub.com
Do a real in-depth survey which we offer to collate
We could even design, print and share copies
Will be thought leadership; address brand visibility challenge
to an extent
Global trends/best practices
survey…

9. Xavier Prabhu/xavier@prhub.com
PRHUB is among India’s top 12 full services, independent PR
firms with offices in Bangalore, Chennai, Mumbai, Delhi & Hyderabad
with close to 60 people across cities and teams
Has a sister firm that specialized in graphic and interactive
design – we do some outsourced work as well
We are moving social and digital to another company –
bringing in a strategic partner, partnership with a global leader like
radian6 and end to end social/digital offering
Beginning to invest in content as a separate practice (clarity?)
Do bit of strategy and brand consulting as well
Who we are…

12. Thanks. Tesekkurler. Dhanyavad.