Discurso presentado en el Club Lima Toastmasters 3098.

1. BUILDING
A SOCIAL
MEDIA
PRESENCE.

2. 4th MEXICO 11,000,000
+12.4%
1. YOUTUBE 96%
2. FACEBOOK 95%
3. WHATSAPP 91%
4. MESSENGER 79%
5. INSTAGRAM 76%

3. SEGMENTATION 1° 2° 3°
Demographic 18+ 20+ ---
Psychographic Digital savvy
Belongingness
Goal oriented
Aspiring Informed
Behavioral Takes decision to
become a MEMBER.
Guest Follower
Club Actions Attraction
Attention
Engagement

4. SEGMENT 1° 2° 3°
GOALS
Positioning: TM is the best
service to solve my needs.
Building
interest.
Being exposed to the message.
MESSAGE
Main
idea
TM impacts on my
personal and professional
life.
LTM offers
excellent services.
LTM is a high-quality
organization.
Reason
why
To communicate
efficiently in a second
language.
To aspire to be
part of LTM
(status,
belongingness,
networking).
To LIKE or SHARE in social
media.
We hope Become a member. Potential member Viewer, commenter
Reaction
s in the
target
audience
Motivated and excited.
Inspired
Aspiring

5. PATHWAYS
- 5 core competencies
- 11 pathways
- 330 competencies
24/7
Mentoring

6. Global visión & local strategy
TOURISM

7. When our club goals
match our target goals.

8. BUILDING
A SOCIAL
MEDIA
PRESENCE
IS OUR PERSONAL
MISSION.