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Partner Member Breakout Colleen Legge

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Ovarian Cancer Research Fund Alliance
Ovarian Cancer Research Fund Alliance

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Best Practices- Non Profits COLLEEN LEGGE- CONSULTANT & SURVIVOR
Agenda  Are you responsive?  Are you UX savvy?  Are you telling a story?  How’s your social game?  Other things to consider  Questions/Discussion
Are you responsive? HOW DOES THAT AFFECT US?
What does responsive mean?
In late April 2015 Google launched a new search algorithm that favors pages that use responsive-design to deliver mobile-friendly content. Pages that don't— get penalized and bumped down in search results. That pretty much guarantees revenue lost for non-profits.
Mobilegeddon
Mobile Media Time, July 2015  Mobile is now greater than desktop and other media  The latest data shows that we are now well past the tipping point. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).  *Google Analytics will verify all of this for you.
User- Experience ARE YOU LOOKING AT THIS?
How many ©licks? Donation Form? Events and/or Event Registration? Help Center or Support? *If it takes more than 2-3 clicks to get to a page, need to re-think.
Tell me a Story! WHY IT MATTERS
Email Best Practices  Responsive stationery is a MUST.  Images/Video work!  Use conditionals and personalize  Copy= less is more  No more than two calls-to-action  Buttons before links
And finally….
Alex’s Story
Alex’s Story Fight Back Lap Grand Club
Meaningful Marketing What does it mean to develop a meaningful marketing plan for (insert your organization here)? Question: Are you telling the right stories to market or coach your fundraising program? Tell the story of your supporters. Question: What stories should you be telling? Stories that resonate and have impact. (Stories like Alex)
Social Media ARE THEY PAYING ATTENTION INTERACTING?
Listen  Far too many nonprofits use Facebook and Twitter as broadcasting tools instead of what they really are—incredible opportunities for interaction.  Listen AND then do something.
Empower Building a successful network of volunteers, patients, donors and ambassadors means letting them help. So…encourage them to promote your organization/program on your behalf.
Educate and/or Entertain  Nonprofits that achieve high levels of success on social media are always thinking about their audience first and their own agenda last.
Ask yourself before posting…  Who is this for?  Will it enrich them?  Will it compel them to like, comment or share?
Other things to consider…  Sustainers/Monthly Givers  Millenials? This is our next group of donors, do you have a plan  EOY/Giving Tuesday plan
Questions/Discussion

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Partner Member Breakout Colleen Legge

  • 1. Best Practices- Non Profits COLLEEN LEGGE- CONSULTANT & SURVIVOR
  • 2. Agenda  Are you responsive?  Are you UX savvy?  Are you telling a story?  How’s your social game?  Other things to consider  Questions/Discussion
  • 5. In late April 2015 Google launched a new search algorithm that favors pages that use responsive-design to deliver mobile-friendly content. Pages that don't— get penalized and bumped down in search results. That pretty much guarantees revenue lost for non-profits.
  • 7. Mobile Media Time, July 2015  Mobile is now greater than desktop and other media  The latest data shows that we are now well past the tipping point. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).  *Google Analytics will verify all of this for you.
  • 8. User- Experience ARE YOU LOOKING AT THIS?
  • 9. How many ©licks? Donation Form? Events and/or Event Registration? Help Center or Support? *If it takes more than 2-3 clicks to get to a page, need to re-think.
  • 10. Tell me a Story! WHY IT MATTERS
  • 11. Email Best Practices  Responsive stationery is a MUST.  Images/Video work!  Use conditionals and personalize  Copy= less is more  No more than two calls-to-action  Buttons before links
  • 14. Alex’s Story Fight Back Lap Grand Club
  • 15. Meaningful Marketing What does it mean to develop a meaningful marketing plan for (insert your organization here)? Question: Are you telling the right stories to market or coach your fundraising program? Tell the story of your supporters. Question: What stories should you be telling? Stories that resonate and have impact. (Stories like Alex)
  • 16. Social Media ARE THEY PAYING ATTENTION INTERACTING?
  • 17. Listen  Far too many nonprofits use Facebook and Twitter as broadcasting tools instead of what they really are—incredible opportunities for interaction.  Listen AND then do something.
  • 18. Empower Building a successful network of volunteers, patients, donors and ambassadors means letting them help. So…encourage them to promote your organization/program on your behalf.
  • 19. Educate and/or Entertain  Nonprofits that achieve high levels of success on social media are always thinking about their audience first and their own agenda last.
  • 20. Ask yourself before posting…  Who is this for?  Will it enrich them?  Will it compel them to like, comment or share?
  • 21. Other things to consider…  Sustainers/Monthly Givers  Millenials? This is our next group of donors, do you have a plan  EOY/Giving Tuesday plan