Pudra is an online beauty retailer based in Russia that launched in 2013 and has since become the #1 standalone online beauty store in Russia. In just 2 years, Pudra grew to become a well-known brand and the fastest growing online retailer in Russia, increasing its performance 3 times per year. Pudra curates a highly edited selection of over 30,000 skus from 450 brands worldwide to provide customers with a wide variety of beauty products and an optimal shopping experience.

2. PUDRATHE ULTIMATE ONLINE STORE
WITH A HIGHLY EDITED SELECTION OF THE BEST
BEAUTY PRODUCTS FROM ALL OVER THE WORLD,
A VISIONARY PIONEER. BECOMING THE NEWS
Launched in 2013 by a team of industry professionals,
in just 2 years Pudra.ru became #1 stand-alone and
most trending online store in Russia and a well-known
brand on its own.
For the past 2 years PUDRA has significantly
increased its performance, growing 3 times per year
in terms of turnover, average daily orders,
order value and returning customer rate,
becoming the fastest growing online
retailer in Russia.

3. ADDICTIVE
ONLINE BEAUTY
SHOPPINGWe work hard to become our customer’s best place to shop.
PUDRA is easily navigated, filled with expert advice and is always
at the forefront of the beauty trends to ensure the ultimate
shopping experience. But it is not just a great shopping destination.
IT’S AN IDEAL WORLD OF A BEAUTY MANIAC
It gives limitless variety of options, it’s addictively cool, vibrant and fun.
It is so sinfully perfect nobody would want to leave. To top the cake
we made PUDRA packaging a fashion statement. The polka-dotted pink box
is loved, anticipated, pictured, posted and is a sure keeper.

4. MIX & MATCHPUDRA STANDS FOR SMART SHOPPING SO WE INTRODUCED THE MIX AND MATCH PHILOSOPHY, WHERE AFFORDABLE AND
HIGH-END BRANDS GO ALONG, ALLOWING OUR CUSTOMERS HAVE LIMITLESS COMBINATIONS AND 360° DOPE EXPERIENCE.

5. PORTFOLIOWe have carefully picked a well balanced assortment of edgy must-haves
and the eternal beauty values, counting up to 30 000 SKU’s from 450 brands in total.
Our portfolio is continuously growing as we keep tracking every new trend out there.
PUDRA is an exclusive distributor of Skindinavia,
the world’s best-selling makeup setting sprays,
on the territory of Russia, Belorussia and Kazakhstan.
LAURA MERCIER, NYX KORRES, CAILYN,
ANASTASIA BEVERLY HILLS, BY TERRY THALGO,
DR.SEBAGH, EMBRYOLISSE, SCHOLL, CATRICE,
ESSENCE, 3LAB, BATISTE, THEBALM, NOUBA,
MAYBELLINE NY, ESSIE, OPI, ORLY, L'OREAL PARIS,
TONY MOLY, BEAUTYBLENDER, LUMENE, HOLIKA
HOLIKA, ARTDECO, PUPA, RIMMEL LONDON, EOS,
TANGLE TEEZER, SALLY HANSEN, JOHN FRIEDA,
SLEEK MAKEUP, BIORE, INVISIBOBBLE, CREED,
CLOUD NINE, BABYLISS PRO, BAXTER OF
CALIFORNIA, DEMETER, CLEAN, PAYOT, SENNA
COSMETICS, CARGO, MACADAMIA, SEXY
HAIR, ERBORIAN

6. SOCIALWe boast the fastest growing social network among beauty online retailers.
We currently have over 250 000 organic social media followers, including
top bloggers, beauty celebrities and journalists, giving PUDRA posts
an aggregated reach of 4,8 million views. We have advanced brand
promotion possibilities including own in-house video and photo production.
We are experts in using marketing tools such as digital marketing and SMM.
And we are about to launch our own YouTube channel, engaging top beauty
bloggers and opinion leaders to talk on our new products and we
predict it a skyrocketing future.
#PUDRARU

7. BECOMING
THE
NEWSCelebrities, editors and makeup artists aren't the only beauty influencers anymore.
Bloggers, vloggers, and Instagrammers boost brands into the stratosphere.
PUDRA keeps close contact to those who shape the beauty landscape
with their expertise and advice, sharing our devotion to the beauty.
At the end of the each year we run PUDRA BLOGGER AWARDS to celebrate
the best among hundreds of top beauty-bloggers from all over Russia.
The award got eagerly supported by L'Oréal Paris.

8. VAST
LOGISTIC
COVERAGEWe are able to provide nationwide logistic coverage,
reaching the most distant customer. Within 3 to 5 working
days a new brand appearing on our web page can make
it to thousands of households across the country.
PUDRA acts faster than any local off-line beauty
market chain player with impressive doors number.

9. PRIVATE BRANDAnother ambitious step forward – own beauty
brand PUDRA. First in the line Invisible Ultra HD loose powder
became our shop’s top selling item in just two weeks
without any media support. The brand will be soon
launching a set of tools and more beauty musts to go.

10. PRPUDRA is trending in how to work with retailed brands and communicate about them, involving feature placement, events,
journalist engagement, blogger reviews and celebrity endorsement, so we get a fair share of mentioning with the top media.

11. TEAMWe are obsessed with beauty and perfection.
We are driven not by ego but by accomplishments.
We are commited to our customers and partners.
We have a passion for technology.
We take on big challenges, and pride ourselves on seeing them through.
We know our best was good for today. Tomorrow we’ll do better.

12. CONTACTNATASHA BEZRUKOVA
n.bezrukova@pudra.ru
+7 909 917 2697
www.pudra.ru