Presented by Orna Ross at the 2017 Digital Book World event in New York.

1. The Freedom To Publish:
2017 Digital Book World Indie Author
ORNA ROSS
The Sophisticated Ways
of Today’s Indies

2. 1.The "new professional author" A definition
Story Of Our Pro Forum
Professional:
Making A Living
Professional Standards
Professional in all 7 processes of publishing.
Indie Spirited

3. 2. The 7 processes of publishing
1. Editorial
2. Design
3. Production
4. Distribution
5. Marketing
6. Promotion
Professional in all 7 =
Running An Indie Author
business

4. 3. The Challenges
New, Constant Change
Technology
Fast Paced
Social
Hard Work

5. 4. The Progress Points
Commercial
Creative

6. 4. The Progress Points: Commercial
30% bestsellers, on average, are indie + 40% dollar take
Some supersellers in genre fiction and non-fiction guides
Authors are making a living
Authors are giving employment to other creatives
Crowdsourcing and funding

7. 4. The Progress Points
Creative freedom
New genres & Niches
Closer relationship with readers - part of the publishing /
promotion process
Merging of reading and writing
Collaboration: DIWO

8. 5. The Sticking Points - Authors
Quality
Mindset: Marketing/Promotion
Managing Time & Money
Business Skills
Collaboration -- Hiring and managing

9. 6. The Sticking Points - Industry
“Vanity” Stigma
Literary festivals, book prizes
etc - at a loss
Supply Chain - Bookstores

10. 7. Recent Trends & Surprizes
Nonfiction - Less price sensitive
Facebook & other advertising
Rights Sales
Higher priced books doing

11. 8. The Job of A Professional Author
Write A Professional Book - Hire the best editors
Produce A Professional Book - Design
Distribute Widely
Personal Marketing & Professional Promotion
Once selling well in English ebook (not before)

12. Follow us on Twitter:
@IndieAuthorALLi
Visit our Self-Publishing
Advice Center at:
selfpublishingadvice.org