Phil Ginsburg - Ballot measures, conservation and changing demographics
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On January 22, 2015 we convened our Rainy Season Gathering (without rain unfortunately) about how ballot measures serve as a catalyst for public agencies and nonprofits to change who they engage with. More about it on our website: http://openspacecouncil.org/upload/page.php?pageid=62
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Phil Ginsburg - Ballot measures, conservation and changing demographics
- 1. 2012 CLEAN & SAFE NEIGHBORHOOD PARKS BOND A Focus on Public Outreach Strategies
- 2. BOND PLANNING Bond Working Group
- 3. ON THE ROAD AGAIN Public Engagement Neighborhood by Neighborhood
- 4. STAYING CONNECTED Post-Election Public Outreach Strategies
Editor's Notes
- Bond overview We have gone to voters twice in the past 10 years--- the 2008 Clean & Safe Neighborhood Parks Bond and again with the 2012 Clean and Safe Neighborhood Parks Bond. The 2008 bond helped to address the more than $1 billion in capital needs faced by the city’s park system by implementing $185 million in park improvements project at sites all across the city. The 2012 Parks Bond continues that work and focuses on renovating and improving parks to respond to our neighborhoods’ and users’ needs. With 72% approval, voters enthusiastically supported the 2012 San Francisco Clean and Safe Neighborhood Parks Bond (2012 Bond) giving the department an additional $195 million to continue capital projects for the renewal and repair of our parks, recreation, and open space assets. The 2012 Bond includes funding for 15 neighborhood parks, long awaited investment in Golden Gate Park, McLaren, and Lake Merced, as well as renovations to the parks’ support infrastructure. Specifically, the 2012 Bond proposal allocates: $99 million for Neighborhood Parks, selected based on community feedback, their physical condition, the variety of amenities offered, seismic safety risk, and neighborhood density $34.5 million for Waterfront Open Spaces $15.5 million for Failing Playgrounds $12 million for the Community Opportunity Fund $21 million for Golden Gate Park, Lake Merced, and McLaren Park $13 million for forestry, trails, and water conservation Projects under the 2012 Bond are currently in the planning and design phase. Note: Photos are from 2008 projects.
- Pre-Election Outreach- Bond Working Group: Staff conducted a series of task force meetings to determine the general direction and strategies of a potential bond. Working group included a wide range of people, including park professionals, planners, elected officials, and neighborhood groups and organizations, including: SPUR Mayor’s Office Board of Supervisors (Wiener, Elsbernd, Cohen, Chu, Farrell) Sierra Club PROSAC African American Arts and Culture Complex (London Breed) SF Parks Alliance Trust for Public Land City Fields Foundation SF Beautiful Chinatown CDC Mo’ Magic SF Public Works
- Pre-Election Outreach Road Shows Through an extensive community outreach process, community members from different neighborhoods had the opportunity to provide comments and suggestions on projects that the City should consider and include in Parks Bond 2012. Community feedback and participation played a crucial part in the success of the 2008 Clean and Safe Neighborhood Parks Bond and we built on that successful framework. In 2008, a comprehensive list of parks and facilities in need of renovation was developed. During these road show meetings with stakeholders, we asked them if that list, minus the projects that were selected for the 2008 bond, still resonated with them. For the most part, it did, with the addition of a couple of projects and tweaks based on changing demographics of certain neighborhoods. Nearly 50 public meetings were held to elicit feedback on potential project sites and scopes. Neighborhood Town Hall Meetings in each Supervisorial District Board of Supervisors Meetings with Neighborhood Groups Recreation and Park Commission PROSAC Also, Editorial Boards, Surveys
- Post-bond outreach Ongoing outreach during planning and construction phases– Robust outreach throughout all phases of project’s life, including planning, design and construction. Design Outreach: At least three public meetings are held for each project to elicit feedback on neighborhood needs and design elements, and provide updates on timelines and construction. First meeting: introduce project and project team; discuss current conditions of site; identify issues; gather input from stakeholders via visioning exercises. Second meeting: Staff analyze data and input and introduce conceptual plan; gather further input from stakeholders Third meeting (and more if necessary): Further develop and finalize design plan.
- Post-bond outreach For a large, high profile project like Dolores Park, our staff conducted a total of 50 community meetings during the design phase of the project.
- Post-election outreach Blogs, e-news, social media, etc. Project managers provide regular updates via blogs on sfrecpark.org. All presentations, feedback notes and project information can be found on each project’s webpage. Project communication also is included in enews, earned media, videos, and social media. Monthly Capital Report provided by Planning and Capital Director at Commission Meetings and PROSAC; Posted online
- Post-bond outreach Community Opportunity Fund- As a citywide program of the 2012 Clean and Safe Neighborhood Parks Bond, the Community Opportunity Fund (COF) Program is a $6M capital program that encourages residents, neighborhood groups, and park advocates to improve their parks. Proposed projects compete for the 2012 Parks Bond funding matched with private gifts, volunteer time, and additional public funding. The COF program goals are: Improve San Francisco’s Parks – Create well-designed and efficiently-constructed park features to enable the city to continue providing a diverse set of safe, clean, sustainable, and high-quality park experience. Leverage Resources – Leverage contributions – volunteer hours, monetary and in-kind donations – to expand park funding beyond the $6 million provided by the 2012 Parks Bond. Build Community and Foster Stewardship – By listening to the park needs of San Francisco residents and enhancing park experience based on those needs, the program will increase the number of park users of all ages committed to civic investment and a sense of community. Improve RPD/Community Partnership – The program will improve partnerships between RPD and community organizations by streamlining the park capital improvements process and clearly outlining the roles and responsibilities for City staff and community partners.
- Post-construction Grand Opening Celebrations- After construction, our Policy and Public Affairs team, in partnership with our Capital team, plans an opening event to celebrate the project’s completion, bringing together neighbors, community groups, park advocates, city agencies, elected officials and partners like the San Francisco Parks Alliance. The success of a parks bond is shared with all of our stakeholders and would not happen without their support. Pictured above is the grand opening of the Betty Ann Ong Chinese Recreation Center completed under the 2008 bond. More than 1,000 people came together to celebrate the project’s completion, including Mayor Ed Lee and the family of Betty Ann Ong, a San Francisco native and a flight attendant on American Airlines Flight 11 who perished on 9/11. This event illustrates the important connection between the passage of these park bonds and our efforts to build community through new park facilities that the public wants and deserves. (Cue video of Palega Rec Center Opening; BAOSC will have it cued up.) Ongoing communication- After a bond project is completed, our department continues to engage with the public through our operations team (maintenance), recreation program professionals, and volunteer division to ensure new facilities remain activated and serve as hubs for our communities.