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Marketing Master
               Insiders
        Creating Online Stores
           by Jomar Hilario
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               1
Creating online stores
                   lang
                don’t work
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               2
If there are no traffic
                  sources

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               3
So step 1 is create the
              traffic sources

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               4
Traffic Sources = Blog

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               5
Traffic Sources =
                   Facebook Page

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               6
BLOG                             FACEBOOK PAGE

                                       STORE
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               7
BLOG                              FACEBOOK PAGE


                         STORE
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               8
BLOG                            FACEBOOK PAGE

                                               STORE

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               9
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               10
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               11
FORUMS, DIRECTORIES

 BLOGS                                              FACEBOOK PAGES
                                               STORE
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                                     12
Just to be clear,
       online stores cannot be
                alone.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               13
You must create traffic
       sources that link to the
               store.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               14
Types of Online Stores

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               15
ETSY.COM
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               16
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               17
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               18
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               19
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               20
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               21
Using Photos to Market
         Your Products on the
                Store
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               22
http://www.payvment.com/blog/

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                                           23
http://www.payvment.com/blog/

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                                           24
http://www.payvment.com/blog/

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                                           25
If you’ve no lights, use
                SUNLIGHT
                (morning)
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               26
Use accurate colors

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               27
Photograph from every
                angle

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               28
The more photos, the
                  better

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               29
Plan to use DSLRs
      Or pocketcams in bright
             sunlight.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               30
Buy textured papers/
               wallpapers in
              bookstores for
            “surface” effects.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               31
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               32
Print, Put Object on Top
        of the Printed Paper

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               33
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               34
http://yoga.prevention.com/matsandmore_reviewed/Paperless_Gift-Wrapping_with_Japanese_Furoshiki.php



© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                                                                                                               35
Good photographs are
       super important to your
               selling.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               36
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               37
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               38
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               39
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               40
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               41
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               42
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               43
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               44
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               45
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               46
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               47
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               48
You Truly Serious: Read the
      ETSY Store Making Guide
        http://jhilario.com/
              etsybook
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               50
Now you’re saying..
             I want one like ETSY!

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               51
To create a Standalone
                 store
         (may sariling .com)
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               52
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               53
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               54
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               55
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               56
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               57
..

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               58
To create a Standalone
                 store
         (may sariling .com)
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               59
SHOPIFY.COM
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               60
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               61
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               62
Add a store to Facebook
                 Only

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               63
PAYVMENT.COM
Add a store to Facebook only

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               64
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               65
Prepare an image for
           your product,
       description, name and
               price
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               66
You also need a verified paypal
           account. Go here:

   http://paypal.jomarhilario.com
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               67
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               68
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               69
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               70
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               71
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               72
ECWID.COM          Add a store into your
   11/17/11
                    FB or Blog or Site
© 2012 jomarhilario.com Learn More Online Marketing Now   73
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               74
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               75
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               76
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               77
(FB) Play with it!
            http://jhilario.com/
                 ecwiddemo
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               78
Solo Stores:
       http://www.ohhellomagpie.com/shop.html
               http://mammamiu.com/


© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               79
Video: How to Add a
             store into your FB or
                     Blog
               http://jhilario.com/ecwidvideo
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               80
Simple Payment Link to
          Your Blog / Posts

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               81
Create a payment
                    button sa paypal
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               82
OK - PHP
                                  OK - Gives
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               83
Just download an image
               from Google:

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               84
And make it clickable



© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               85
http://jhilario.com/
               makepaypalbutton
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               86
QAndA




      QAndA
                                            QAndA




                                                          QAndA




© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                                       87
Q: Should you use Trust
               Seals?

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               88
Use Seals to Increase
      Trust, but personally...


© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               89
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               90
Q: What Payment
             systems should you
                   avoid?
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               91
People are given more
        than 3 pages of info to
         fill up before buying.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               92
Google Checkout
       -Work for sellers not in
           the Philippines
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               93
Authorize.net
       -Work for sellers not in
          the Philippines
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               94
Actually, since Paypal is
       the leader in online
           payments...
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               95
It’s better if you have
         just PAYPAL to accept
                payments
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               96
Paypal will accept
     credit cards and paypal.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               97
Authorize.net doesn’t
             accept paypal
               payments.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               98
So if you’ve got
             Authorize.net
         You still need PAYPAL!
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               99
BONUS

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               100
Using Pinterest to
             Promote your Online
                    Store
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               101
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               102
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               103
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               104
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               105
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               106
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               107
Use a nice looking
                   image and...

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               108
Always write your
                  store .com at the
                       bottom.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               109
(watermark it)

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               110
(watermark it)

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               111
(watermark it)

© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               112
I Will be Here!
                   Where will you be, Steven?
                                                                               On
                                                                            Tuesday...

                                               (watermark it)

© 2012 jomarhilario.com Learn More Online Marketing Now
                                                                                         113
        11/17/11
(watermark it)
It’s Friday morning..are you having fun with your family? Yes, you can!


© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                                               114
(watermark it)
 It’s Friday morning..are you having fun with your family? Yes, you can!
                                     Filipinova.com
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                                                115
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               116
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               117
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               118
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               119
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               120
How to WATER MARK
             your 2,000 images:
                Download IRFANVIEW first
      http://jhilario.com/masswatermarkwindows
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               121
If you’re too lazy to
               create/select a NICE
                      photo =
                FORGET PINTEREST.
© 2012 jomarhilario.com Learn More Online Marketing Now
   11/17/11                                               122
THANK
   11/17/11
                      YOU!
© 2012 jomarhilario.com Learn More Online Marketing Now   123

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