1. Table of Content
No. Title Page
1. Artistic Page Cover i
2. Taylor’s Assignment Page Cover ii
3. Table of Content iii
4. Key Summary of:
Location
Assignment
Methodology
12
5. Research Report
History and Description of the trade
Brief description of the business
Comparative Analysis
Conclusion
321
6. Recommendations 2223
7. Appendices 2438
8. Bibliography 39
9. References 40
17. COMPARATIVE ANALYSIS
K9 Petsmore
i. Competitors There are 3 pets shop that are
only meters away from K9
Petsmore had chain stores all
over Klang Valley.
Competitors are everywhere
ii. Brief
Description of
competitors
Huang Cheng Pets Shop Pet Lovers Centre
Operating since 2011.
New in this industry.
Provide onestopcenter
services.
Mainly on canine and feline
only.
Operating since 1973
Based in Singapore, chain
store spreading over Malaysia
and Thailand.
17 chain stores in Malaysia
Professional vettrained per
consultant
Helpful and friendly staffs
Small sized pets are sold
only.
Not quite famous in
Malaysia as most of the
services provided like dogs
grooming, dog’s bakery are
all available in Singapore
only.
Chew Thean Yeang Aquatic
& Pets
Pets Wonderland
Operating since 1963.
Comfortable environment
with 10’000 square feet
multistories pet center that
can accommodate 1000
visitors.
Good variety of tropical
fish
Mainly focusing of
aquarium pets.
Lack of knowledge about
animals.
Staffs are not friendly.
Operating since 2001
Onestop pet center
Provide vet consultation and
grooming service
Pet boarding not available
Prices are slightly higher
than usual
Staffs are friendly but are
not aware of customers that
are in need. Customers need
to look up for the staffs at the
cashier.
Alan’s Pets Shop The Pets Family
Operating since 2003
Friendly service
Operating since 2004
spacious environment
16
21. K9 Difference Petsmore
1974 Year Founded 2002
Tan Teik Poh Key Founder Sean Saw
Professional Trainer Status of Key
Founder
General Manager
Homebased Type of Business Commercial
Penang Location Klang Valley
0 Number of
Branches
20
1 Number of
Warehouse
6
4 Number of
Employees
180
Family Relationship
Between
Employees
Employee
Pet Food Major profit Service
Mobile Car Pooch Service Walkin Grooming Service
Pets Boarding
10.30 am – 7.00 pm Business hour 10.00 am – 10.00 pm
Shortsighted Future Plan Hundred chain of franchises
Diamonds Brand of Food Wider variety type of
imported and locals food
products
Canine only Types of Pets
Sold
Canine, Feline, Aquatic pets,
and small animals
Preorder Way to Sell Pets In Stock
Sells dog food Strategy to
Function
One stop center
Preorder Way to Sell Pets In Stock
No Membership Yes
20
24. RECOMMENDATION
K9 PETS Sdn.Bhd.
Current Situation Recommendation
Sell only one product for dog food May import more different brands of dog
food to provide a variety of choice for the
customer.
No branches and poor location The location of this shop is hard to find. K9
may relocate the shop to a better location
like a shop lot but not a homebase shop.
They may also maintain the old shop with
other easy access branches.
Provide specialized services for dogs only They could expand their specialize to many
type of pets such as, cat, tortoise, hamster,
rabbit
Consultant of dogs They may cooperation in veterinary and
provide a healthcare services for dogs
No advertisement K9 may make advertisement for themselves
through the mass media like internet and
flyers to connect more people to their shop
Fix price for all customer May provide a privilege or member card for
the customer so that they can be benefit if
they continue to shop with K9.
23
25. PETSMORE.COM
Current Situation Recommendation
20 branches in Klang Valley May explore their business to outstation in
Malaysia or further to overseas
Consultant of dogs They may cooperation in veterinary and
provide a healthcare services for dogs
Only provide walkin grooming services May provide a mobile service for customers
those who have no time to sent their pets to
the shops
Selling pets May associate with the pets adoption centre
and advise the customer to adopt a pet
instead of buying
Provide job training for workers May provide all training courses for all
workers to make sure that they have well
knowledge about pets in order to provide a
professional service for the customers
Privilege Member Card to connect
customers
May have some interaction with the
members like organize some campaigns to
educate the customers and not only limited
to giving discount of products to the
customers.
24
32. MINUTES OF MEETING (1)
DATE: 28 APRIL
TIME: 2.24PM
VENUE: Taylor’s University E6.14
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 08001000 N/A
HAU HUI YEE FRIDAY 12001400 N/A
LEE NING THURSDAY 08001000 N/A
LEE ZI YING THURSDAY 08001000 N/A
LOONG BO LIN FRIDAY 08001000 N/A
LIM ZIA HUEI THURSDAY 08001000 N/A
ONG SHI HUI FRIDAY 08001000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Details of brief discussed and made clear ALL
2. Research on pet shop in Penang CHONG JIA YI, LEE NING
3. Research on pet shop in Klang Valley LIM ZIA HUEI, ONG SHI HUI
4. Contact respective shop CHONG JIA YI, LEE NING
5. Preparation of question LEE ZI YING, LOONG BO LIN
6. Research of Penang transportation route
system
HAU HUI YEE
31
33. MINUTES OF MEETING (2)
DATE: 30 APRIL 2015
TIME: 9.00AM
VENUE: TAYLOR’S UNIVERSITY INFRONT
LIBRARY
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 08001000 RESEARCH
HAU HUI YEE FRIDAY 12001400 RESEARCH
LEE NING THURSDAY 08001000 RESEARCH
LEE ZI YING THURSDAY 08001000 QUESTION PREPARATION
LOONG BO LIN FRIDAY 08001000 QUESTION PREPARATION
LIM ZIA HUEI THURSDAY 08001000 RESEARCH
ONG SHI HUI FRIDAY 08001000 RESEARCH
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Discussion of business ALL
3. Discussion of itinerary (Table a) ALL
4. Delegation of duty (Table b) CHONG JIA YI, LEE ZI YING
32
34. ITINERARY FOR 2ND
MAY 2015 (Table a)
7.00AM WAKE UP
8.00AM BREAKFAST
9.00AM FREE TIME
11.00AM MEET UP AT INTERVIEW AREA
11.30AM LUNCH + SMALL DISCUSSION FOR LATER INTERVIEW
12.00PM INTERVIEW
16.00PM BACK HOTEL
16.30PM FREE TIME
DELEGATION OF DUTY (Table b)
CHONG JIA YI TRANSCRIPT WRITING
HAU HUI YEE UNABLE TO ATTEND
LEE NING LEADER / INTERVIEW
LEE ZI YING VIDEO RECORDER
LOONG BO LIN INTERVIEW
LIM ZIA HUEI TRANSCRIPT WRITING
ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER
33
35. MINUTES OF MEETING (3)
DATE: 15 MAY 2015
TIME: 9.00AM
VENUE: TAYLOR’S UNIVERSITY LIBRARY
DISCUSSION ROOM 3.2
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 08001000 N/A
HAU HUI YEE FRIDAY 12001400 N/A
LEE NING THURSDAY 08001000 N/A
LEE ZI YING THURSDAY 08001000 N/A
LOONG BO LIN FRIDAY 08001000 N/A
LIM ZIA HUEI THURSDAY 08001000 N/A
ONG SHI HUI FRIDAY 08001000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation CHONG JIA YI
2. Discussion of business ALL
3. Discussion of itinerary ALL
4. Delegation of duty LIM ZIA HUEI, ONG SHI HUI
34
36. ITINERARY FOR 18TH
MAY 2015
8.00AM PSYCHOLOGY CLASS
10.00AM MEET UP AT 7/11 FOR TAXI
10.45PM REACH INTERVIEW AREA
11.00PM START INTERVIEW
13.00PM INTERVIEW END
14.00PM REACH BACK TAYLOR’S
DELEGATION OF DUTY
CHONG JIA YI TRANSCRIPT WRITING
HAU HUI YEE UNABLE TO ATTEND
LEE NING LEADER / INTERVIEW
LEE ZI YING VIDEO RECORDER
LOONG BO LIN INTERVIEW
LIM ZIA HUEI TRANSCRIPT WRITING
ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER
35
37. MINUTES OF MEETING (4)
DATE: 18 MAY 2015
TIME: 14.40PM
VENUE: TAYLOR’S UNIVERSITY D8.07
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 08001000 N/A
HAU HUI YEE FRIDAY 12001400 N/A
LEE NING THURSDAY 08001000 N/A
LEE ZI YING THURSDAY 08001000 N/A
LOONG BO LIN FRIDAY 08001000 N/A
LIM ZIA HUEI THURSDAY 08001000 N/A
ONG SHI HUI FRIDAY 08001000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Delegation of duty LEE ZI YING
DELEGATION OF DUTY
CHONG JIA YI REPORT WRITING (K9)
HAU HUI YEE REPORT WRITING (INTRODUCTION + RECOMMENDATION)
LEE NING AUDIO MAKING
LEE ZI YING REPORT WRITING (COMPARATIVE TABLE)
LOONG BO LIN AUDIO MAKING
LIM ZIA HUEI REPORT WRITING (PETSMORE)
ONG SHI HUI REPORT WRITING (SIMILARITIES AND DIFFERENCE
TABLE)
36
38.
MINUTES OF MEETING (5)
DATE: 1 JUNE 2015
TIME: 11.00AM
VENUE: TAYLOR’S UNIVERSITY LIBRARY LVL 5
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 08001000 REPORT
HAU HUI YEE FRIDAY 12001400 REPORT
LEE NING THURSDAY 08001000 AUDIO
LEE ZI YING THURSDAY 08001000 REPORT
LOONG BO LIN FRIDAY 08001000 AUDIO
LIM ZIA HUEI THURSDAY 08001000 REPORT
ONG SHI HUI FRIDAY 08001000 REPORT
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Discussion of Progress ALL
3. Delegation of duty LEE NING
DELEGATION OF DUTY
CHONG JIA YI SLIDES
HAU HUI YEE REPORT
LEE NING REPORT
LEE ZI YING ARTISTIC COVER
LOONG BO LIN REPORT
LIM ZIA HUEI SLIDES
37
41. REFERENCES
1) K9 Pets Sdn. Bhd. (n.d.). Retrieved June 1, 2015, from http://www.k9pets.com.my/
2) Malaysia Largest Online Pet Shop With Best Price | PetsMore.com. (n.d.). Retrieved
June 2, 2015, from http://www.petsmore.com/
3) Marketing Executive. (n.d.). Retrieved June 2, 2015, from
http://jobs.jobstreet.com/my/jobs/2615383?fr=21
4) Ask.metafilter.com,. (2015). When did the first pet shops open?. Retrieved 3 June
2015, from http://ask.metafilter.com/277705/Whendidthefirstpetshopsopen
5) Tripadvisor.com.my,. (2015). Chew Thean Yang Aquarium Reviews George Town,
Penang Island Attractions TripAdvisor. Retrieved 3 June 2015, from
http://www.tripadvisor.com.my/Attraction_Reviewg298303d2456291ReviewsChe
w_Thean_Yang_AquariumGeorge_Town_Penang_Island_Penang.html
6) Ctyfish.com,. (2015). About us ― ctyfish.com. Retrieved 3 June 2015, from
http://www.ctyfish.com/index.php?ukey=auxpage_1
7) Petloverscentre.com,. (2015). Pet Lovers Centre :: All Passion. All Pets. Retrieved 3
June 2015, from http://www.petloverscentre.com/Forms/Index.aspx
8) Petswonderland,. (2015). About Us | Petswonderland. Retrieved 3 June 2015, from
http://www.petswonderland.com.my/aboutus/
40