Do you want to start an influencer marketing strategy or improve your current efforts? Do you have very little time in which to figure out how to do so? Here are 5 quick steps which outline some of the things to consider when setting up an influencer marketing program.

1. onalytica
A barely adequate guide to
INFLUENCER
MARKETING

2. (5 steps to setting up an
influencer marketing strategy*)
* just about

3. 1
SET CLEAR
OBJECTIVES

4. Gen
ad
Le
MORE BRAND
AWARENESS
?
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Map out what you want to
achieve (and how to do it).

5. 2
IDENTIFY YOUR
INFLUENCERS

6. WEIRD TWERKING
INFLUENCER?
CLOUD COMPUTING
INFLUENCER?
X
Influence is contextual. Pick
the right people for your goals.

7. 3
PLAN YOUR
ENGAGEMENT

8. hip? y/n
relations
xisting
e
best engagement channel?
te p
hi
nd w
e
s
er?
ap
e
do w
hi
aw
have
??
per
e pa
t
Work out best practice for
dealing with engagement
opportunities ahead of time.

9. 4
PREPARE YOUR
RESOURCES

10. Quality content goes far, so
plan targeted content to
complement your engagement.

11. 5
MEASURE WHAT
YOU DO

12. Use real metrics to prove what
you're doing is working (and
learn from what isn’t).

13. For a much better guide, you
can should download our (free)
white paper on the subject.
I think so.

14. PS: Need help with
any of these steps?
We need to talk.
onalytica