The purpose of this presentation is to focus on Goldman Sachs and its reputation. It draws on several important events related to the past decade’s financial downfall. In addition, it attempts to highlight the role of Goldman Sachs played in the making of the Abacus deal as well as the collapse of AIG.

1. Goldman Sachs & Its
Reputation
GROUP 1
ETHICS AND PROFESSIONAL STANDARDS

2. Introduction
Goldman Sachs & Its Reputation
Collapse of AIG
ABACUS AC1 & SEC Investigation
Launch of Facebook IPO
Mending Its Reputation

3. Goldman Sachs-CNN
http://globalpublicsquare.blogs.cnn.com/2010/05/02/gps-may-02-2010-lloyd-blankfein-chairman-
ceo-of-goldman-sachs/
0:27-1:22

4. Goldman Sachs Practices
Not typical bank
Highly Risky CDO’s-
Collateralized Debt
Obligation
Sophisticated &
Knowledgeable
Investors

5. Explanation to Public
Paid SEC Fine
for wrong
doing
Inconsistent
explanation
given to media
and public
Major party in
collapse of
Financial
Market 2008
per Congress
Heavily
tainted image

6. Collapse of
AIG
• CDOs
&CDSs
• AIG
Bailout
$182.3
ABACUS
2007- AC1
• Paulson
& Co
• Mortgag
e-
backed
SEC v.
Goldman
Sachs
Lawsuit
• Marketi
ng
incompl
What did Goldman do wrong?

7. SEC Law &
Regulations
Facebook IPO
$450 Million
& 1.5 Billion
(private)
“Secret Deal”
Exposed
SEC Threat &
Angry U.S.
Investors
Facebook IPO Controversy

8. Goldman Sachs & Its Reputation
Before the Housing Crisis-Clean Reputation
SEC Investigation
Public Perception-Poor Today
Industry Reputation After the Crash-Market Leader

9. Reputation Management

11. Conclusion
Steps Taken to Improve Reputations
Management Training
Client Perception

12. Q&A