A basic exploration of the roles of Advertising in economic development.

1. ADVERTISING AND
ECONOMIC DEVELOPMENT:
A Brief Discussion
By Oyin Oludipe

2. Content
1. Background
2. The Start of Nigerian Advertising
3. Advert and the Economy
4. Conclusion

4. Did You Also Know?
The Advertising Industry
makes up 2.5% of the
$14t GNP of the
American Society.

5. “Advertising is a
powerful tool of
competition… It
keeps prices low and
facilitates the entry of
news products and
new firms into the
market.”
- Dr. Lawrence Klein, Nobel
Laureate, Economics

7. 1859: HOW IT BEGAN WITH US
• In 1859, "Iwe Iroyin Fun
Awon Egba" was
established in Abeokuta
by Reverend Henry
Townsend. It was used to
advertise good and
services of natives. This
began the life of modern
advertising in Nigeria.

8. Expand
awareness
and demand
of products
Boost
supply and
production of
products
Industria
lizethe
economy and
provide jobs
Spur
sectorial
activities of
manufacturing

9. INFORMATION
• Creates
awareness about
product
features,
benefits and
prices.
MATERIAL
UTILITIES
• Generates a net
gain on direct
sales and jobs
due to the
promotion of
industries’
output.
PRODUCTION/
CONSUMPTION
• Generates indirect
sales and jobs
among suppliers,
media channels and
other levels of
economic activity.
RIPPLES OF WELFARE

13. Advertising
Functions
Product Promotion
Process
Stimulation
(Industrialization)
Outcome Evaluation
(Consumer options
and choices)
Impact
Evaluations
(GNP)
Assessing Influence
Conclusion:
Measuring Impact:
Progressive