2. INSIGHTS
National Climate Change Secretariat (NCCS) commissioned a public perception survey from October to December 2011 to gauge current levels of public awareness, attitudes and behaviours towards climate change-related issues in Singapore.A
nationwide, random sample of 1,010 Singaporean residents aged 15 and above formed the survey population.
86% OF RESPONDENTS WERE aware and felt a
sense of responsibility in playing their
part as individuals to address
environmental issues (water, land and air)
3. 89% OF RESPONDENTS CONSERVE WATER WHEN THEY CAn.
94% FELT THAT THEY CAN MAKE MORE EFFORT TO
CONSERVE WATER.
INSIGHTS
Water Conservation Project:Attitude & Behaviour. Nanyang Technological University. Conservation Psychology Project 2011. Dip-stick survey of 56 respondents of median age 23.
4. 58% OF RESPONDENTS experienced limited
water supply.
Experiencing environmental damage can
strengthen an environmental identity,
thus having an effect on the attitude
and behavior (Kempton and Holland, 2003)
INSIGHTS
National Climate Change Secretariat (NCCS) commissioned a public perception survey from October to December 2011 to gauge current levels of public awareness, attitudes and behaviours towards climate change-related issues in Singapore.A
nationwide, random sample of 1,010 Singaporean residents aged 15 and above formed the survey population.
5. IMPLICATIONS
of insights
HIGH AWARENESS
“PAT ON THE BACK” APPROACH
EXCHANGE OF TIPS/TRICKS
SHARING OF STORIES
Bridge the gap between awareness and action
Encourage TA to do more than what they are already doing
between TA-TA, PUB-TA and TA-PUB
Closest thing to the simulation of limited water supply is to hear stories and
personal experiences from the ‘horses mouth’
6. 5
STAKEHOLDERS
STUDENTS
Anchor Green PS, Bendemeer PS, East View PS, Park View PS, Chongzheng PS, Fuhua PS, Gan
Eng Seng PS, Marsiling SS, Woodgrove SS, CHIJ Schools, Compassvale SS, Punggol SS, Seng
Kang SS, Bukit View SS, Catholic High School, Peirce SS,River Valley SS, Dunman High School,
Raffles Institution, Hwa Chong Institution, Singapore Polytechnic, Ngee Ann Polytechnic,
Nanyang Polytechnic, St Andrew’s JC,Anderson JC and more
Private
Companies
Siemens Water Technology, Cannon, Coca-cola, Levi’s, Intel Corporations, NTUC Fair Price,
Keppel Club, Fraser & Neave (F&N), Nestle Singapore, Sony Singapore, SingTel, OCBC, Aviva
Singapore, SembCorp, HItachi, JTC Corporation
NPO/NGO
International Water Association, Singapore Water Association, Water Waste Watch
Society, Singapore Environment Council, Singapore International Foundation, Nature
Society Singapore, OBS.
Govt Agencies
PUB
NLB, International Enterprise Singapore, NEA, HDB, SCDF, SCORE, HPB, LTA, NAC
and URA
Grassroots Community Development Council (CDC) & People’s Association (CC)
7. 1KEY MESSAGE
KEY MESSAGE
You are already saving water in your daily activities, why not do more?
OBJECTIVE
OBJECTIVE
Obtain 20,000 stories from stakeholders about ways they have been conserving water and
different ways they can do more and 40,000 event attendees for World Water Day 2014
10. collectively, EVERY ripple makes a wave
GOVT. AGENCIES/PUB
GRASSROOTS NGO/NPO
PRIVATE COMPANIES
STUDENTS
11. TURN
INTO
S
Sharing of stories among stakeholders on how they have been saving water in their own ways and ways they can do more to sustain the collective
effort to conserve water.
Stakeholders can learn more from one another and PUB can identify common tips and tricks among stakeholders.
Stories collected by all stakeholders will be displayed on a Water Droplet Mural that aims to break Singapore Book of Records for the largest collage
of stories.
12. Turn Ripples into Waves
Share Stories (You have been saving water in your daily activities, what more can you do?)
Spine
3 - 14 Feb 2014
Prologue
Ripples of Yesterday
Appreciate
Feature water-related stories of the ripples
and struggles of yesterday by our
stakeholders (Grassroots, students,
government agencies, private companies,
non-profit organisations and PUB Staff)
Encourage stakeholders to spread the
message within their organisations/
grassroots to reflect on the way they have
been saving water in daily activities and to
share how they can do more through
submission of stories.
Objective: Get a glimpse of the struggles
experienced by forefathers in order to
appreciate the current supply of water in
Singapore.
To contribute stories of different ways they
have been saving water and share tips on
what more they can do to conserve water.
3 Feb - 22 Mar 2014
Plot
Splashes of Today
Engage
Stories will be compiled by each
stakeholder and displayed on a large Water
Droplet Mural that will be placed at the
premise of stakeholders in preparation of
WWD 2014.
Objective: Engage stakeholders by
encouraging them to contribute stories of
how they have been saving water in their
daily activities/operations and share tips on
what more they can do to make a splash
now.
Collective efforts of stakeholders can turn
ripples into waves through the symbolic act
of collating stories from each stakeholder to
form Singapore’s largest Water Droplet
Mural.
22 Mar 2014
Epilogue
Waves of Tomorrow
Sustain
Objective: Showcase collective efforts by
stakeholders in collating stories at Marina
Barrage and ABC sites. This act shows that
individual efforts by stakeholders create
ripples that can turn into waves when efforts
are done collectively.
WWD 2014 will be the platform for
stakeholders to showcase water technology
of tomorrow to create a more sustainable
future to conserve water.
World Water Day 2014
TURN INTO
14. PRIVATE
COMPANIES
Nestle
Stories about how private
companies with long
history such as Nestle
managed its day-to-day
operations with limited
water supply during its
early days in Singapore
GOVT. AGENCIES
PUB
NLB
Singapore Memories
Project by NLB has vast
collection of water-related
stories and memories.
NGO/PO
SWA
Feature stories about the
struggles of NGO/NPO in
the early days of
Singapore.
GRASSROOTS
CDC & CC
Feature heartland stories about the struggles
to obtain clean water supply in the early days
of Singapore from regular Singapore citizens.
STUDENTS
Bukit View Sec Sch
Feature water-related stories
from alumni/teachers of BVSS
about the struggles of
obtaining clean water from the
perspective of students in the
early days of Singapore.
Appreciate the
Ripples of Yesterday
PROLOGUE
RIPPLES
Appreciate the stories by our forefathers about the ripples and
struggles in pursuit of having clean water and to evoke a sense
of gratitude for the readily-available water supply in Singapore.
OF YESTERDAY
TURN
INTO
S
15. Share Your Story.
Tell us how you’ve been saving water and how you can do more ?
www.singaporeworldwaterday.com
TURN INTO
Even we as a company took a lot of struggling
before we could even think of surviving.
Mr Ter Wah Foo CEO, Nestlé
Mr Ter Wah Foo still remembers the pain of growing up in early Singapore.
Water, he says, was a luxury.
It wasn't easy having no easy access to enough
clean water.
Today, he still hasn't forgotten those years. As the CEO of Nestlé, he has implemented
measures and initiatives to drive home the water conservation message among his staff.
Today, he remains grateful for the water he has access to daily.
Stories by Private Companies
16. Share Your Story.
Tell us how you’ve been saving water and how you can do more ?
www.singaporeworldwaterday.com
TURN INTO
The Singapore of yesterday still evokes a sense of tragedy and
sadness for 92-year-old MDM Neo Wah Ter. Having lived through
the Japanese Occupation period, she remembers when this tiny
island had no clean supply of freshwater for drinking, bathing and
cooking.
We had to bathe in rivers and by the
side of the street drains. It was the
most difficult period of my life.
Today, a long way from those tumultuous years, Mdm Neo can't help
but feel thankful.
I turn on the tap and I get clean
fresh water. That to me is more than
enough to be grateful for.
MDM Neo Wah Ter, Resident, Punggol Drive
Stories by Grassroots
18. PLOT
SPLASHES
Engage partners by encouraging them to
contribute stories on how they have been
saving water in their daily activities/
operations and share tips on what more
they can do to make a splash now.
OF TODAY
TURN
INTO
S
PRIVATE
COMPANIES
LEVI’S
Levi’s was the first global
clothing company to
implement strict water quality
guidelines for all its contract
laundry and finishing facilities,
reducing water consumption
by an average of 28% and up
to 96%.
They can share stories on
ways they have been
conserving water and how
they can do more.
GOVT. AGENCIES/
PUB
HDB
NGO/PO
NSS
Share your Stories. Make
Splashes Today.
STUDENTS
Anchor Green Pri Sch
AnchorGreen Pri Sch emphasizes on
water conservation and has rolled out
initiatives such as “ABC Waters
Learning Trail @Sengkang Floating
Wetland in 2011” and wrote a book
titled “Legend of the Wetlands”.
Students can share stories about their
existing efforts to save water and how
they can do more.
GRASSROOTS
CDC & CC
Feature stories from heartland citizens and how they
have been saving water in their daily activities and
how they can do more to conserve water in a
sustainable way.
HDB will pilot the Greenprint (in
Mar 2013) as part of the
‘Roadmap to Better Living in
HDB Towns through water
conservation, energy
conservation and waste
management. The pilot will take
place in Yuhua estate in Jurong.
HDB can share stories about
their existing initiatives to
conserve water and how they
can do more.
NSS is an adopter of Kranji Reservoir
since 2008 and has displayed strong
commitment to protect and preserve
natural habitat at the reservoir. NSS
is a key partner of PUB to provide
advice and information on ecology
and biodiversity for its ABC Water
Programmes at Kranji Reservoir.
NSS can share stories on their
existing efforts to conserve and
preserve water and share how they
can do more.
19. Mr May Bik How Head of Strategic Planning, HDB
How HDB Conserves Water?
As part of HDB's efforts to boost water resource efficiency in
public housing, the rainwater harvesting system has been
introduced to reduce the usage of potable water for block washing
at void decks, refuse chutes and corridors.
How They Can Do More?
HDB will pilot the rainwater harvesting system using Membrane
Technology at our Centre of Building Research. The Board will also
transform Yuhua Estate in Jurong into a green neighborhood with the
installation Eco friendly features all around the estate.
Stories by Government Agencies
Share Your Story.
Tell us how you’ve been saving water and how you can do more ?
www.singaporeworldwaterday.com
TURN INTO
23. EPILOGUE
Turn Ripples into Waves
WAVES TOMORROWOF
Every effort counts. When every stakeholder creates a ripple, the
collective effort can create a wave. The stories collected by partners will
be collated to break the existing record of the largest collage of stories
done by Epson in 2003. The attempt will be the new record for
Singapore’s largest collage of stories in a form of Water Droplet Mural at
Marina Barrage during WWD 2014. Simultaneously, we will showcase
the future of water conservation technology to the public.
A Ripple a Day,
Makes a Wave One Day
Jurong
Lake
Kallang
River
Lorong Halus
Wetland
Lower
Seletar
Reservoir
Geylang
River
Marina
Barrage
Small Water Droplet Murals will be placed at ABC locations for partners to contribute their
stories via Facebook, Instagram, Microsite, Flickr, Email and Direct Mailer. Stories will be
digitized and collated for record-breaking event at Marina Barrage.
25. EPILOGUE
Turn Ripples into Waves
WAVES TOMORROWOF
Showcase of water conservation technology that will
provide sustainability in efforts by private companies,
govt agencies, NGO/NPO, students and grassroots to
conserve water.
PRIVATE
COMPANIES
Clariant
GOVT. AGENCIES/
PUB
SCORE
NGO/PO
SWA
Water Technology of
Tomorrow Creates
Sustainability
STUDENTS
Singapore Polytechnic
Feature student projects from the
School of Chemical & Life Sciences on
the latest developments of water
conservation technology.
GRASSROOTS
CDC & CC
Feature interesting suggestions on how citizens of
Singapore can conserve water in their daily activities.
Clariant introduced its One Way
Score Card to promote water and
energy conservation in textile
manufacturing in March 2013. The
use of its technology can save up
to 92% of water and 45% in
energy consumption. Innovative
technology such as Clariant’s One
Way Score Card can be displayed
during WWD 2014 to show the
waves of tomorrow in water
conservation.
SCORE’s recycling plant has
helped its laundry slash the use
of water by more than 50%. Its
Steam Condensate project
helped to halve the 36,000
cubic metres of water that they
use every year to wash and dry
linen. Its technology can be
displayed during WWD 2014 to
show the waves of tomorrow in
creating sustainability for water
conservation.
SWA aspires to profile and
promote Singapore as a one-stop
centre for all water-related
services and water technology
hub. It brings local companies for
the mutual benefit of developing
a vibrant and dynamic local water
industry. SWA can showcase some
of the new development and
technology by its strategic
partners during WWD 2014. It is
in line with its vision.
26. 1
EVALUATION
Breakdown for total no. of stories collected from private companies,
grassroots, students, government agencies/PUB and NGO/NPO. To
identify and acknowledge active partners and improve strategies to reach
out to partners who are less active.
2
3
Total no. of event attendees for WWD 2014
4
Total no. of sign-ups for those who are interested to participate in existing
water clean-up activities organized by PUB
Post-campaign Survey. To gain insights on the attitude and behaviour of
target audience in their effort to do more to conserve water at the end of
campaign. To obtain contact details of target audience to update them
about information related to water conservation. To understand the extent
of advocacy among target audience at the end of the campaign.
27. * For Grassroots, we are targetting a total of 5 GRCs, 106 CCs
* For Schools- we are targetting a total of 170 pri, 140 sec, 10
institutes, 4 polys
* For NGOs/ Companies/ Government Agencies, we target a total of
24 cos
* For Sponsors, we are looking at following companies: Nestle
Singapore, Semb Corp, NTUC, Singtel, Coca Cola, Siemens
Technology
* Canon - $10,000 (Including Photo Papers) *
Semb Corp/ Siemens/ NTUC/ Singtel - $50,000
* Nestle- F&B for event participants
* Sponsored amount: $50,000
BUDGET
