Sri NUfatin Amanah_141_Speaking task

1. How Facebook
companies
make money?
SRI NUFATIN AMANAH
(20201010011141)

2. Rumors : Is the company selling personal
information data from their users?
The Fact is :
Mark Zuckerberg clarified that the company makes money from the ads they put
in their apps. in 2018, they revenue as much as 99% from ads, and 1% from
other.

3. How could that be?
According to Kim Forrest, this could happen after Sheryl
Sandberg joined the company with her experience at Google in
advertising and applied it to Facebook.

4. Is there a
target in this
advertisement? Ad targeting results :
Corporation can save money
in the long run more save
The target is Facebook,
to show
advertisements that
users might need or
want to buy.

5. How Facebook can exactly know
your interested in?
Many people have questioned this, there are even many who make rumors and conspiracies about
this, for example Facebook staff can hear conversations through cellphone microphones.
In Fact :
It never heppend! Facebook focuses more on user information data for their advertising, such as your
data on the Facebook profile page, the pages you like, your response to an event, or the location you
share.

6. Is the target always right on
target?
The company had experienced some difficulties because of this, and
for that the company promised to reform the system to prevent
discrimination against a group.

7. Is there any other influence
facebook?
Facebook can influence voting behavior. In the Cambridge Analytical Scandal, 87
million Facebook users had their data stolen to help influence the 2016 U.S.
presidential selection. Because of that, Mark apologize for the big mistake that
happened.

8. So what can you do if you don’t want
Facebook to show you personalized, target
ads?
That impossible if you trying avoid ads on Facebook, but you can make Facebook
harder to target you. Users can adjust categories in Facebook settings. However,
that still impossible even you delete your Facebook account, they still has your
data in Facebook family (Instagram, Whatsapp, and Messenger)

9. Are there any ads on other
Facebook family apps?
Yes, in Instagram have 500 million active users on stories. This stories
feature can also be found on other Facebook families. Because of
this Facebook changed their advertising strategy, they also put ads
on stories.

10. Is that strategy success?
The company recently announced that it has 2 million advertisers
using insta stories to reach customers.
So, despite data breaches & lawsuits, Facebook continues to lure
advertisers, and even though user growth is slowing, it's still
growing.

11. Are there things that affect
Facebook?
Many people have concerned about too much social media. Selesforce CEO, Marc Benioff, recently
compared using Facebook as having a nicotine addiction.
Another factor is the self-generated revenue i.e. "Clear history". Clear History This can delete data
from Facebook, so it is less and less the ability of the company to target ads to users with precision.

12. What's the current situation
Mark Zuckerberg recently announced a new vision for the company where he
outline building a privacy focused messaging and social networking. This makes
many people wonder, how does a targeted advertising product work, if the user
doesn't post the publicity?
Three weeks after the announcement, a mass shooter used Facebook live to
broadcast his attack on two masque in New Zealand, Facebook had removed 1,5
milions about that problem.

13. So…..
Even though many things have happened to the Facebook business,
the company is still growing because many users are still active and
growing on these platforms.

14. THANK YOU 🙏
- SRI NUFATIN AMANAH