2012 is the year of MOBILE fundraising! Today, 1.2 billion people in the world have an internet based smart phone or tablet accessing your website or downloading your app. Don't have one yet? Or have one and want to learn how to increase fundraising efforts? This webinar is perfect for you! We will discuss everything you need to get started with launching and supporting your fundraising-centric mobile website and/or application.

1. Building a Solid Fundraising-Centric
Mobile Website and App
Margaux Pagan
June 26, 2012
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2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
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3. www.mission.do
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4. Today’s Speaker
Margaux Pagan
Director of Strategic Fundraising
DonorFuse
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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5. Building a Solid
Fundraising-
Centric Mobile
Website/App
for Nonprofits

6. Mobile Adoption Today
Infograph compiled by Anson Alex.com in January 2012

7. State of
Mobile Giving
Today
 85% surveyed responded
they had not given via
their mobile phones
 47% of those who had
not given via mobile had
NEVER been asked to
make a gift on their
mobile device
 42% were concerned
about security
Resource: 2012 Millennial Impact Report:

8. POLL
Does your organization
have a mobile website?
 Yes, we were one of the first
 Yes, it’s in the works
 No, but we’re definitely thinking about it
 No, we don’t feel it fits our donors

9. Steps to Launching Your
Mobile Website
1) Determine your budget
2) Evaluate your website analytics
3) Create a road map
4) Develop a fundraising strategy
5) Set-up your back-end processing
6) LAUNCH AWAY!

10. Step #1: Determine a Budget
Ok, sounds good.
But what’s this The costs vary. They can
going to cost the range from $5,000 -
$15,000 on average for
organization? website design and
development. Let’s
search some vendors!

11. Step #2: Evaluate your website
analytics
Metrics to analyze
 Mobile traffic
 Mobile devices
 Demographics
 Top 10 – 20 most visited pages
 Traffic sources
 Social networking activity

12. Step #3: Create a Road Map
16 8
14
7
13
6
3
5
4
19
3 1)
2)
Design Concepts/Wire Frames
Donation Process
2
2 3) Giving Platform
9
10 4) Asset Needs
5) Staff Resources
1 6 6) Vendor Resources
5 7) Donor/Donation Tracking
1 8) 7
Implementation

13. Step #4: Develop a Mobile
Fundraising Strategy
o Set clear, concise goals
o Grow mobile phone number list
o Increase overall dollars raised
o Acquire new donors
o Include plan to integrate with both online & offline channels
o Incorporate non-mobile tactics such as
phone number appends
o Create a 12-month campaign schedule
o Include sound methods to track mobile
interaction as a separate channel

14. Step 5: LAUNCH AWAY!
Your New Mobile Website is Ready to be
Showcased to the World!

15. Is a Mobile App Right For Your
Organization?
 Do you have impactful information?
 Do you host run/walk events?
 Do you have a current peer-to-peer
fundraising effort?
 Are you looking to enhance your
community/national/international reach?

16. Apps that Work

17. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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