Noneillah magazine

© 2015 Noneillah ™ Entertainment, Fashion and Lifestyle
SPETEMBER/ October 2015 ISSUES
™
Magazine First Edition
ENTERTAINMENT, FASHION & LIFESTYLE
Noneillah Tips
On How to Walk the Catwalk
Feature Store:
Hip hop Artist and
Noneillah’s
CEO Sean Cos
Mason Story
Noneillah’s Tips
How to Spot a
Model Acting Scam?
10 Sig of Acting
Agency Scam
Empower Yourself
With Color
Psychology

SHINING THE SPOTLIGHT ON
EMERGING FASHION DESIGNS

SEPTEMBER 2015
NONEILLAH
5. Editor Note, message
from Noneillah’s CEO Cos
and history how Still hip
hop Stash became
Noneillah
8. Jade Photos
11 Jaimy
13. Jaimy and Stephanie
15. Taji
19. Jade
23. Jade and Taji
25. Noneillah Tip’s on…
How to Walk on the
Catwalk?
28. Rafi
30. Hip Hop Artist and
Noneillah CEO Sean Cos
Mason’s Story
32. Naomi Poetry
EXECUTIVE PUBLISHER
Naomi Johnson
ADVERTISING DIRECTOR
Paul Jackson
EDITOR IN CHIEF
John Wilson
PHOTOGRAPHER
Robert Kelly
ART/ DESIGN DIRECTOR
Sean Johnston
Noneillah Magazine
PO BOZ 202
GLEN RIDGE NJ 07028
Submission
noneillah@gmail.com
Noneillah magazine is a
publication that shines the
spotlight from Noneillah’s
Entertainment website that
highlight CEO, music artist, hip
hop artist, singer, song writer,
music engineer an digital artist
Sean Cos Mason mission
statement. In spotlighting new and
contemporary talent in various
forms of arts. On the next page
Sean Cos Mason share his
mission statement about
Noneillah. At Noneillah
Entertainment. You Must Trust
No One Is Better Than Us!
Copyright 2015

34. 10 Signs of an Acting Agency Scam.
36. How to Spot a Model/Acting Scam
46. Empower Yourself with Color
Psychology. What black means?

NOTE FROM THE
EDITOR
I will like to introduce
you to Noneillah
Entertainment, Fashion
Magazine.
Noneillah’s new
magazine is where
creative art, emerging
models, lifestyle, music
artist and fashion
industry come together
to raise awareness for
music artist Sea n Cos
Mason and Other
Innocent People who
Were Killed by Reckless
Bus Drivers Through our
publication you will read
real life stories, poetry
and see innovate fashion
designs from real
people. This magazine
will bring to you wonder
of fashion and more.
At Noneillah We Make
Fashion! You Wear
Them!
NONEILLAH…NO
DESIGNS ARE BETTER
THAN MINE!!!
Best Wishes
Joh Wilson

Noneillah Cream Collection
By Sean Cos Mason And
Fashion designer Naomi Johnson
Jade
Studding
Photo by:
Naomi
Johnson

Noneillah Collection by
Sean Cos Mason
And
Fashion designer
Naomi Johnson
Name: Jade
Hometown: New York
Career: Actor, EVDG Model,
Spoke/ Main Model for Noneillah
Photo by:
Naomi
Johnson

Jade
Roman Style Collection
Formal
Photo shoot
was taken in
Camden New Jersey
Photo by: Naomi Johnson
Fierce

The
Noneillah
Collection
by
Sean Cos
Mason
And
Fashion
designer
Naomi
Johnson
Name: Jamiy
Hometown:
New Jersey
Career:
Model &
Actor

Jamiy
Photo
shoot
was
take in
Camde
n New
Jersey
Photo by:
Naomi
Johnson

The Noneillah Collection
By Sean Cos Mason and
Naomi Johnson
Names:
Stephanie
and Jaimy

Names:
Stephanie
and Jaimy
Photo by:
Naomi
Johnson

The Noneillah Collection by
Sean Cos Mason
Name: Taji
Hometown:
New Jersey
Career: Model
The Brown Army
Fishnet dress is
designed by
Fashion designer
Naomi Johnson
Photo by
Banks Photography

Taji
Photo shoot
was at South Beach
Staten Island

Taji

Taji
Seductive

The Noneillah Collection by Sean
Cos Mason
Name: Jade
Hometown:
New Jersey
Career:
Model
The Brown
Army
fishnet dress is
designed by
Fashion designer
Naomi Johnson

Jade
Photo shoot
was at South Beach
Staten Island
Images by
Banks Photography

Jade

Jade and Taji

Taji and Jade

Noneillah's Tips on ...How
to Walk On The Catwalk?
1. Make sure you have the right heels.
It is important to wear the right heels when
you walking the catwalk runway; therefore,
make sure you chose the correct heels. If
you purchase new heels make sure
you scratch the soles with scissors or any
sharp object so that they will not make you
slip on the catwalk/floor. Another alternative
to prevent you from slipping on the floor
with new shoes is to cover the sole of you
shoe with masking tape for those who do not
want to scratch up their shoes. If you
are not use to walking in heels, you'll learn
fast. If you do not have any heels, please do
not wear flip flops.
2. Learn to stand like a professional
model.
Learning how to stand like a professional
model you must have good posture. As an
professional supermodel it is crucial to work
on your posture by throwing your shoulders
back and down, push your hips a little
frontward so it seems like you are forming
the illusion that you’re leaning frontward
slightly, preferably leaning back in an
unreceptive pose that you should be able to
balance a book on the top of your head.
3. Place the ball of your foot down first
(not the toes), then your heel, but keep
most of your weight balanced on the ball
of your foot rather than on the heel.
You should place most of your weight on
the ball of the foot because it will give you
more of a graceful pace than an awkwardly
stepped down heel- weighted walk would.
It’s virtually like walking on your tippy-
toes, the way ballerinas do more dainty and
natural.
4. Place one foot in front of the other
(exactly).
When modeling a model toes should face
forwards. Your footprints should forma a
crisscross if it is done rapidly; this gives
the body that quality sway. Your ankles
should never strike one another; it can be
painful and may make you fall.
5 Make your stride look lengthy and
controlled by lifting your legs almost in
the same style a horse would while doing
trotting leg extensions.
For each step, you want to pick up your foot
a excellent distance off the ground (with a
bend in the knee) and then place it down a
good distance in front of the supporting leg,
with a stride longer than a normal walk
would have. Don't make your strides too
large as this will make you look awkward
and ungraceful, but make sure you take large
enough steps, rather than just baby steps.

Remember to turn with your hip. It's hard to
describe but easy to do.
6 Look straight forward; capturing the
essence of the clothes you're wearing with
the expression on your face.
Make sure your focus point is on an object
straight ahead of you (but don't stare at a
viewer...that is creepy). Try to smile (smile
with your eyes). This will give a fierce look
to your face and to your walk. Keep your
chin level and your eyes up - you want the
spectators to see your face. Keep your head
and shoulders still as your body moves
down the runway. Your head and shoulder
should feel a little like a sturdy coat hanger,
and things should swing from there. Don't
swing your shoulders, and don't over
amplify arm movements. Do make sure,
however, that your hips sway more than they
would usually. This may take some
rehearsal to look good. When the beats to
your music are slower, sway your hips more
and slow your pace. When you make your
turn at the end, make sure your left foot is in
front as you pause for a beat or double beat
in your music. Your hips, shoulders, and feet
should be facing the side of the runway as
your head is turned to look straight on at the
audience over your shoulder. After pausing
or posing for a beat, pivot your feet back
towards the curtain or glass, pick up your
front foot first (your right foot), and
continue walking. Make sure that your face
is the last thing to turn away from the
audience.
7 Fingers naturally fidget or fist up when
you're nervous, but don't let them!
It will be a bigger distraction than you
realize. Just let them hang down, relaxed.
Shaking your hands out before you walk
will help your fingers relax and look more
natural.
8 Develop your own signature walk.
There's no straightforward formula for
walking the runway, and what will
ultimately make you stand out is not only
how well you can move your body but also
how much of your own personality you can
inject into your performance to make it
memorable. The best way to create your
own exceptional style is to experiment,
practice, and get feedback (even if it means
taking some constructive criticism).
9 Most importantly, you must walk and
strut your stuff like you know you're
stunning and you know that you're
burning hot, and all the young men out
there are going to be going crazy when
they see you!.
A person with self-doubt and low self-
esteem can be damaging and there's nothing
prettier than a girl with confidence.
Therefore, you must show high self-esteem
and believe in your-self. As a model you or
brand yourself and the runway, camera and
you become one. Remember it is your world
for the taken and the opportunity to
showcase the designer clothing, yourself,
your talent, beauty, swag, style and class.
High self-esteem model is appealing and
sexy to their audience. You do not want to
be cocky to be sexy but love yourself and
have confidence know you can do what it
takes to become a great model.
10 You could practice strutting like you
mean it by listening to your iPod or mp3
player or other musical device, put a hot
song on and walk to the beat!

Step gracefully, not like you're marching.
 If you should trip or falls, make sure
you recover gracefully. smiling, and keep
going as if it never happened. Nothing will
demonstrate your confidence like recovering
from an unfortunate event with grace and
passion. Show people what they want to see,
not what they don't
 To make your face look pleasant and
yet sophisticated, try to "Smile", meaning
'smile with your eyes'.
 Videotape yourself walking, so you
can understand what other people are seeing.
Also, by keeping a visual record of your
walk, you'll be able to trace your progress as
you learn how to strut your stuff like a real
supermodel would.
 Don't exaggerate by opening your
eyes too much or lifting your legs too high
while walking.
 Watch supermodels walk the walk.
Visit fashion shows and watch them on TV.
Who were the models that stood out the
most? What made them unique? How was
her walk different from the others'? Learn
from the best so that you don't have to
reinvent the wheel.
 Keep your posture "H2T", or Head to
Toe; this means focusing on all parts of the
body while modeling or walking.
 Strike a pose if you’re on an actual
catwalk, it looks good.
 Most of all have fun with whatever
you do. If you’re not happy, then everything
you do is worthless.

The Noneillah Collection by Sean
Cos Mason
Name: Rafel
Hometown:
New Jersey
Career:
Model and
College
Student
Noneillah
design is
by
fashion
Sean’s
mother
Naomi
Johnson
Photo by Bank’s Photography

Hip Hop Artist and Noneillah’s
CEO Sean Cos Mason Story
Sean Cos Mason or Sean M was tragically
killed/ murdered on July 18, 2012 at the age
of 22 by the bus he was supposed to ride.
Wilson Romaine Coach USA bus driver
operating NJ Transit bus 709 on Broad
Street and Bay Avenue in Bloomfield NJ.
Cos was waiting at the bus stop signaled to
the bus driver to stop as he was standing on
the sidewalk curb so he can aboard the bus
to go to work but the driver refused to stop
to pick him. He started driving in a reckless
manner jumped the sidewalk curb were Cos
was knocked down then dragged him to his
demise. The bus driver was not charged. The
Essex County Vehicular Homicide
detectives and NJ Transit State Bus
Company is trying to cover up his death by
making false accusation that Cos was the
cause of his demise. The case is still under
investigation. The Bloomfield town, NJ
Transit an Essex County Vehicular
Homicide team have been treating Sean’s
mother with disrespect and giving her a lot
of stress with continue lies an cover up. The
prosecutor office had broken Sean Cos
Mason’s mother and his civil rights by not
properly arresting the villain who killed Cos.
The prosecutor detective had done a poor
investigation on his case. They deem it as an
accident so there will be no liability held
against NJ Transit, Township and County.
The County prosecutors trying to say the
incident happen on town road. While the
town of Bloomfield said it happen on the
county road. Sean demise is in vain.
Sean Cos Mason started singing at the age of
eleven in chores and rapping at fourteen as
Cosmos with Ice Grill Entertainment, Cos
released a few album with them like Bang
On Em, Just Because We Ice Grill and Life
Hurts he wrote at the age of 16 when his
mother was in a fatal car accident that left
her disable. He has several other
music. Later on in the years he branch out
on his own as Noneillah Entertainment.
Cos had made cameo appearance in their
videos with his former Ice Grill group. He
was a part of Hip hop Stash/ Still Hip Hop
Stash online entertainment web site with
best friend James Little and Cousin Mathew
Victors. After Cos demise James and
Matthew changes the website name
to Noneillah.com in his honor. Cos is the
owner of Noneilllah Business and he has a
Noneillah Collection from
his Noneillahstore. Sean Cos Mason
released few songs on YouTube and Google

called "Hands on the Wheel "in June 9,
2012, "RemixKelly Rowland Motivation".
“Martians vs. Goblins”, “Somthin
More” “Right Please”, "Jump
Up". “DaDirty (So Jersey)”, "Power" ,
"DayDream" remixed, remixed to “Codeine
Cup” on his mixed tape, "Body Wasted" ,
You can hear also hear his
music’s "Lemonade" on MTV artist and
many more other sites. His two mix tapes
were released in June of 2012 shortly before
his demise.
His two mix tape was called Around MY
Way 1 and Around My Way 2. You can
Google his name to hear more of his music
collections. Cos was schedule to shoot a
sequel video to his Hands On The Wheel
video on July 19,2012 called Body Wasted
before his death so his best friends James,
Theo and Cousin Mat released the video in
his honor. They also released two Noneillah
Volume 1 and 2 posthumous albums in his
memory with several hip hop artists. You
will hear Cos new release on the mix tape
called “Who you ft. Lethal”, Cos other
music you can also hear like “My
World”, “Girl Tip Toe” from his "My
World” mix tape and “Until I’m on”, “No
Call Outs”, “Feels So Right”. from
his Measure Up mix tape his mother
released this year online. In addition to his
posthumous contribute mix tape he
received his posthumous college certificate
degree in Business Financial in 2013. Cos
were working on his third mix tapes called
My World and Measure Up. Sean M or Sean
Cos Mason was a writer, digital designer,
website designer, music engineer, singer and
hip hop artist from Montclair, NJ. He did
rock hip hop, gospel hip hop, slow music hip
hop, club hip hop and more. He was very
lyrical with unique musical intense and
complex flows. At times he did not have to
write them down. He was known to
compose lyrics in his head, rather than write
them down on paper. Cos master rapping in
a fast smooth rhythm.
Cos performed in local events and he was
sign up with Adel’s Kid and Adult Acting
Agency for extra work plus commercials.
He did collaboration as well as Performed
with Jay Bella, Lethal, C4, Mike
Larry Draw, Genius, D Boy, Diggiz,
Kyzer and to name a few.
There were some interest with news paper
report to write a documentary on Cos life
and how there were corruption and cover up
on his demise. The news paper articles
describe Cos as a peaceful, positive,
intelligent, and talented young man who
loved his mother, family and friends. Sean
Cos Mason was the only child by Naomi
Johnson. His government name is Deshon .L
Johnson.

Mother's Love
Draped in my affection safe and sound
protecting you from things that might
get you down.
Hurling through life's obstacles may be tough
to get around, but my maternal spiritual guidance
will not leave you confound.
It will build you words of wisdom
that will be profound; it will help you get out of
any negative rebounds.
My prayers of peace
will resound through your soul
and stay.
So take my heartfelt expressions
and treasure them every day.
Then you will see my advice
would not lead you astray.
You are a precious gift from the heavenly sky
and my unconditional love for you
will never die.
When you live your life
on trial and error, keep in mind
my motherly devotion for you is forever.
No matter what, I will always be here for you with
my eternal love, regardless; if I am on earth or in the
heavens above.
To: Deshon
With Love, from your mother!
Naomi Johnson

10 signs of an acting agency
scam
I’ve done lots of articles about this subject,
but the plane keeps changing and scamming
companies are getting more creative…. so
lets run through the list of the signs to watch
out for.
They advertise!
Casting directors and agents do not run radio
ads, commercials or anything along that line.
Most legit agents have their files filled with
submissions for representation and more
come in daily. They have no need to run
commercials for newbies. Some agents will
hold monthly open calls for new talent;
those do not come with radio ads. You will
normally have to check their site or call to
get dates and times.
They call you out of the blue
Unless you are Brad Pitt, nobody will just
pick up the phone and offer you work. Like
everyone else, you need to do the calling
and fight for it. Film producers and their
casting directors do not troll through
millions of online profiles looking for their
next star. The people who are calling out of
the blue are telemarketers posing as talent
scouts trying to get you to bite.
They guarantee you work
No agent can guarantee you work because
agents are not the ones who hire you.
They will meet you at a hotel
Agents and their talent agencies are
professionals; they have offices and office
hours.
They try to rush you into something
Anyone that asks for your answer on the
spot or the opportunity will go to the next
guy is worried that you may Google them
and change your mind. Legit agents will not
rush you into signing anything. The people
that do rush you are normally sales people
whose paycheck depends on the commission
they get from you.
They mention success stories
Legit agents are NOT trying to talk you into
signing with them; it’s the other way around.

You should be trying to convince them to
rep you. Testimonials and success stories are
only found on websites trying to sell YOU
something. Agents would not use such
tactics.
They tell you you need to take THEIR
classes
Agents are not schools. They expect you to
do that stuff on your own. They can suggest
coaches, workshops, etc. but they should be
independent from them. You should never
be writing a check to your agent for training
services.
There is a monthly membership fee
Your agent makes money when you do.
Their source of income should not be
membership dues. That is not to say that
they can’t suggest a paid casting alert
service like actors access, you just should
not be paying THEM monthly.
They don’t really care that you have no
resume, training or experience
Scammers only care about your checkbook,
not if you are qualified. They are looking for
newbies because they are usually trying to
sell services like overpriced classes. The last
thing they want is someone with tons of
training.
It’s your dream come true… overnight
Sales pitches tend to use lots of flattery and
promises of fame, if it sounds too good to be
true, it probably is.

How to Spot a Modeling /
Acting Scam
There are too many marketing companies
that prey on a person’s quest for fame.
These
companies and their affiliates post casting
notices, auditions and ads on Craigslist, and
other free classified sites that refer to fake
auditions and nonexistent castings for jobs
that sounds real. Some also use ads on the
radio and newspapers to entice people.
Here is why they do this. Money!
There are many different scams preying on
people trying to break into the industry.
Here are just a few.
There are many companies claiming to be
agencies that will claim to find you work…
if you pay them. They don’t just come out
and ask for money, they first get your
confidence and reel you in slowly. Often
times they schedule a ‘fake’ audition (they
don’t ask for money here to put you at ease),
then they call and tell you ‘you are great’
come in for a 2nd audition and sometimes a
3rd. Once there, they tell you ‘you are
perfect… but…’ This is where the
salesperson kicks in and tries to sell you on
photos, portfolios, online portfolios, classes,
conventions and anything else they can push
on you. The audition was not actually for a
real part in any production, it was to
evaluate how much you will spend and how
much they can sucker you out of.
Then there are companies that don’t sell any
services themselves, they get paid to sell
your information to companies that have
telemarketers and salespeople.

The companies / individuals involved are
paid to get “leads”. Leads are people of a
certain demographic such as child, teen,
man, etc. that have an interest, such as
acting or modeling, that they can later
exploit by way of email spam,
telemarketing, etc. After you answer a
“fake” casting (much of craigslist was fake
when I tested it), you will begin getting
offers through email and sales pitches from
telemarketers, all aimed at getting you to
sign up for some service.
Many times they call you and say they have
an audition for you. They pose as casting
directors, agents, etc. They try to get you
excited and pump up your ego with flattery.
Real agents and casting directors do not just
pick a name ‘out of a hat’ and offer a high
paying acting job to someone they never met
or seen perform.
When the telemarketers are done with you,
your info gets sold to the next company and
the routine starts again. Some internet
marketers go as far as responding to your
inquiry with a message that “you are
perfect” or “will send the audition details”,
but first… please go here and do this.
This is a different type of scam and not that
obvious to most.
Those affiliates get paid to funnel people to
other sites, usually sites that deal with
background checks or security of some kind.
Age and citizenship verification are a
common ploy. I answered one Extra casting

(sounded very real) that sent me to a site that
does ssl certificates. Most people would not
even understand that ssl certification is for
online shopping carts and has zero to to do
acting or auditions. The marketer just used
that because it went along the lines of
“verify your identity” for the fake casting
call and he gets paid 30 bucks for every
FREE lead he sends to the company. He is
scamming them too! I was looking for an
audition, NOT a shopping cart! I am useless
as a lead to them, but he still gets paid ’till
caught. Then he moves on to the next
company looking for leads.
Here’s how to spot the real castings from
the fakes.
Remember, real casting directors will
always want a headshot, resume, acting reel,
and for modeling things such as height,
weight, size, etc. If all they ask for is an
optional photo and contact info than beware.
The scammers need the photo because the
sales pitch involves a lot of flattery. The
sales pitch is honed to make you feel special
and chosen.
Beware of anyone looking for “new faces”.
Everyone has a new face! You can walk out
your door and find dozens in a minute! The
word “new faces” is a red flag for scam.
Beware of general needs such as “any
ethnicity, ages 15 to 75″ that’s almost
EVERYONE! Real castings have specific
needs (with the exception of extras).

Beware of “no experience necessary” acting,
dance and modeling takes experience and
training. Really, who is hiring actors who
can’t act or fashion models that can’t walk?
The only exception may be neighborhood
fashion shows and student films.
Beware of ads with large pay. Ads that read
like “models and actors needed for ‘put in
any large brand here’ pay is $1200 daily and
job is 4 to 5 days….” Yeah right, budgets
that large get pros from agents, Not Mary
and Jane off the street. Keep in mind that the
SAG daily rate is around $750 and that is to
experienced pro actors in a union that pay
dues.
Speaking of union rates… Beware of ads
that quote union rates such as $752 a day
without mention of union. They are just
pulling union jobs knowing you have ZERO
way of getting the gig or worse, making
them up and quoting union rates.
Beware of anything that asks for lingerie,
topless, etc. and request pictures from you to
be considered. Use your imagination on
what someone will do with those. Real
casting directors will want head shots, full
body shot (clothed) and measurements and
ask you to try on their clothing at the
audition, once one is scheduled.
Beware of webcam auditions, Skype
auditions and the like from people you do
not know. There are legit ones done that
way with experienced actors and scammers
are playing on that. There have been many

scams where ladies did those and were
talked out of their clothing by people saying
“I need to see what you really look like” and
other lines. Those videos then get sold in
other countries and end up all over the
internet for other’s enjoyment.
Beware of Extras casting calls. Generally,
large productions go through a casting
company. Anyone posting things like
“Extras needed to make scene look ‘real’,
’Insert big movie name here’ pays $300
daily” is a scam. Large productions in small
cities will post notices, but in large cities,
they already have all the extras needed,
unless there are some specific needs the
extras agency can’t fill.
Small productions will post calls but an
extra does not make close to $300. Think
more along the line of min wage or less. $50
to $100 may be more realistic. Do not sign
up for any background or age verification
site. Those are 100% scam, even though it
seems free for you to do it, the scammer is
selling your info to an unsuspecting
company and you will never hear back about
the audition.
Beware of anything that says call some
number, casting agents are waiting. Casting
directors look at headshots and resumes than
call back who they like. They do not sit by a
phone waiting for everyone and their mom
to call without even knowing if they fit.
Basically, they call you if they like you.

Beware of ANYONE that approaches you at
a shopping mall to sign you up to audition
for Disney Channel or whatever. Those are
100% fake. Disney does not work that way
nor does any casting director. Those are
sales people who are trying to get you in the
door so they can then sell you stuff. There is
no audition!!!!! You will be wasting your
time going and many meetings later they
will ask for payment for some inferior
service. It takes many meeting because they
attempt to gain your trust and have you
invest your time. They try to make it look
like they are doing auditions, then callbacks,
etc. Not for a real role. It is for the
opportunity to work with them and they
make people feel special for being selected
to come back so much. Fact is, they do that
with everyone and the only thing they are
evaluating is your ability to pay up.
And lastly, beware of anyone selling
anything. Remember, you applied for a
JOB! Means, they pay YOU!
How to protect yourself:
Get an email, an anonymous one for casting
calls that you respond to. That way if it gets
spammed, you can change it easily.
NEVER, follow a link to another site asking
you for any info that you got in a response.
Do your homework – Google company
names. If you want to see any bad press you
can Google ‘company name scam’ or things
along that line. Check consumer report sites.
Many try to hide the bad press and small

operations change names often. If you can’t
find anything about them, that’s a red flag.
You can check how long their website has
been around by doing a ‘who is’ search. I
just ran into an agency that looked fishy the
other day. They claimed tons of credits and
offered promises of fame.
I checked them out. Their company website
was created a few days back, hosted in the
Ukraine and registered anonymously. Unless
the Ukraine is the new Hollywood, I’m
thinking, this may be a scam.

When It’s Time for You to Buy Jewelry
Think
Noneillah!
Fine Handmade Jewelry Collection
At Noneillah We Make Fashion. You Wear Them
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Empower Yourself with Color
Psychology
What does black means?
The color black relates to the hidden, the
secretive and the unknown, and as a result it
creates an air of mystery. It keeps things
bottled up inside, hidden from the world.
In color psychology this color gives
protection from external emotional stress.
It creates a barrier between itself and the
outside world, providing comfort while
protecting its emotions and feelings, and
hiding its vulnerabilities, insecurities and
lack of self confidence.
Black are the absorption of all color and the
absence of light.
Black hides, while white brings to light.
What black covers, white uncovers.
We all use black at various times to hide
from the world around us in one way or
another. Some of us use it to hide our
weight; others among us use it to hide our
feelings, our fears or our insecurities.
In color psychology, black means power and
control, hanging on to information and
things rather than giving out to others.
Black is intimidating, unfriendly and
unapproachable because of the power it
exudes.
It can prevent two-way communication
because of its intimidation. The salesman
wearing all black will make a lot of sales,
but no friends! It radiates authority, but
creates fear in the process.
Black implies self-control and discipline,
independence and a strong will, and giving
an impression of authority and power.
Black absorbs negative energy. It is useful to
carry something black with you to protect
you from harm and negativity when
traveling or when going about your usual
daily activities outside your home.
People who like black may be conventional,
conservative and serious, or they may think

of themselves as being sophisticated or very
dignified.
The color black is often seen as a color of
sophistication, as in 'the little black dress', or
'the black tie event'.
Affluent and success orientated women
often choose black as it can give an
impression of elegance, sophistication and
confidence.
Black is often associated with sexiness and
seduction, as in the temptress in sexy black
lingerie creating an air of mystery and
intrigue. It can also imply submission to
another (including a sexual partner), similar
to the priest wearing black robes in
submission to God.
Black is the end, but the end always implies
a new beginning. When the light appears,
black becomes white, the color of new
beginnings.
Teenagers often have a psychological need
to wear black during the stage of transition
from the innocence of childhood to the
sophistication of adulthood. It signifies the
ending of one part of their life and the
beginning of another, allowing them to hide
from the world while they discover their
own unique identity. It is important they go
through this stage but a worry when it
continues on into adult years if they
continue to wear black to the exclusion of
other colors.
Too much black can cause depression and
mood swings and create a negative
environment. Combined with white only, it
can create an argumentative atmosphere.
It is best to use some color with black to
lighten and brighten its energy.
If your favorite color is black, it will reflect
in your personality!

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