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Private
Banking
01 01
PRIVATE BANKING | APRIL 2020
MIGOM BANK | APRIL 2020
02
02
Presentation
Highlights
Executive summary
Private Banking
Wealth Pyramid
Wealth segmentation of PB customers
Source of Wealth
Why PB - customer perspective
Why PB - Bank perspective
Myths|PB
Relationship Manager
No. of customers serviced
Relationship Years
Assessment|PB manager
PB| Productivity
Regulatory challenge to PB
Our products & services
PRIVATE BANKING | APRIL 2020
Executive summary
Private banking provides investment-related advice and aims to address the entire financial
circumstances of each client. Private banking services typically aid clients in protecting and maintaining
their assets. Employees designated to aid each client work to provide individualized financing solutions.
These employees also help clients plan and save for their retirement and structure plans for passing
accumulated wealth on to family members or other indicated beneficiaries.
PRIVATE BANKING | APRIL 2020
03
Private Banking
- REGULATORY DEFINITION
Maintain personalized relationship
Receive personalized banking services
Minimum USD 1 mln liquid assets under the bank's
management or;
minimum USD 3 mln liquid assets
- OPERATIONAL DEFINITION
A Relationship Manager establishes the tight
connection to conduct banking transactions for the
customer
PRIVATEBANKING|APRIL2020
Wealth pyramid 05
Wealth segmentation of PB
customers
06
- Increasing number of HNWIs and UHNWIs
- Clients focus on simple, secure, liquid, short-term products
that deliver predictable outcomes.
- Less need for trading or structured products, except in the
case of UHNWIs.
- Political system means that clients strongly favor offshore
banking, with Switzerland and the UK as the preferred
offshore hubs
Source of Wealth 07
Average age of UHNWI by country
Why PB - customers
perspective
- HNWIs have too much money
- Safety custodian of wealth
- Protection against inflation
- Capital appreciation
- Tax avoidance and/or deferral
-Estate Planning
-Social Status
08
Why PB - bank's
perspective?
09
It leads to PROFIT
Why PB - bank's
perspective?
10
Good profit = Higher income - Lower cost
Low regulatory requirements
Business referral from PB customers
PB - INCOME/BUSINESS
MODEL
11
- Commissions
-Management fee
-Custodian fee
-Loan interests
-Other service charges
MYTHS|PB sector 12
Myth #1:
There will be no more offshore banking. Demand for non-tax-compliant offshore
banking is slowly drying up. At first glance, the barriers to offshore activities appear to
have grown higher. But the need for offshore banking remains even in a tax-compliant
world, due to the high service level offered by financial hubs, political instability
in the home country and clients asking to diversify across locations.
MYTHS|PB sector 13
Myth #2: You need to play in all growth regions and wealth management
segments to ensure lasting profitable growth.
Wealth management markets – even those within the same geographical regions – are
highly diverse. Market entrants must understand and analyze
regional clusters with similar market structures and mechanics to be successful in
leveraging their business model. Private banks need to offer a suitable value proposition
and an appropriate business model for different clusters in specific regions.
MYTHS|PB sector 14
Myth #3: Growth only through M&A
Despite low multiples, the environment for M&A activities remains challenging due to a lack
of suitable targets in the private banking landscape and ongoing regulatory obstacles. The
complexity of integrating business reduces the attractiveness of targets, as do legacy issues.
Innovative transfers and partnerships continue to grow in importance and will allow for
growth without the complexity and uncertainty associated with M&A transactions.
Relationship/Sales/Account
Manger
15
Relationship Manager should become the single
point of contact between clients and the various
experts of the bank
No. of customers serviced
by one relationship
manager
16
Relationship years 17
Assessment| Are you
competent?
18
Interaction channels of
PB|Productivity
19
Interaction channels of
PB|Productivity
20
Regulatory
challenges to PB
Private banks need to focus on selected regions and not follow a one-business-
model-fits-all approach.
FOCUSED APPROACH1
Aligning pricing, advisory processes and so on is a challenge that needs to
be tackled from a strategic point of view, putting the client back at the
heart of all activities.
REGULATION SHOULD BE SEEN AS AN OPPORTUNITY
2
Private Banks need to understand their own positioning and
value profile properly in order to benefit from the current
uncertainty in the competitive landscape.
BENEFITS FROM UNCERTAINITY3
Our product and services
BUSINESSPLAN|JANUARY2020
22
ACCOUNTS|CUSTODY
STOCK MARKET TRANSACTIONS &
INVESTMENT
OTHER TRANSACTIONS &
MEANS OF PAYMENT
OTHER BANKING SERVICES
To recap, clients expect their
banks to:
23
Provide simpler and more
transparent products
Design individual
solutions based on
pre-defined modules
Offer flexible solutions that
can be adapted to changes in
the clients' situation and
circumstances
Provide specialist
knowledge and
recommendations
Address portfolio and risk
management
PRIVATE BANKING | APRIL 2020
The Product types
+Telephone based + Internet based
+ No advice is provided to the client
+The client remains the beneficiary owner
Suitable for: Experienced
Investors/Brokers/no need for the license
EXECUTION ONLY ACCOUNT
+ Client has the control over the
account/ RIA 50/50%
+ RIA is legally obliged
Suitable for: Only RIA or Brokers
ADVISORY ACCOUNT +Authorized Broker buys & sells securities
without client's consent
+Also called Managed account
+ A new type of DA robo-advising
Suitable for: Authorized Brokers/Traders
DISCRETIONARY ACCOUNT
24
“ I opened an advisory
account with znced
professional in making
investment decisions. ”
"For example, a client might only
permit investments in blue-
chip stocks."
Reference
file:///Users/nodirasadikova/Downloads/roland_berger_wealth_manage
ment_in_new_realities_1.pdf
https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/finan
cial-services/ch-en-financial-services-efma-wealth-management-
private-banking-032015.pdf
https://www.researchgate.net/publication/23744043_Private_Banking_
in_Europe_-_Getting_Clients_Keeping_Them
https://www.marketresearch.com/product/sample-7541145.pdf
25
26
Good Luck!

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Basic: Private banking

  • 1. Private Banking 01 01 PRIVATE BANKING | APRIL 2020 MIGOM BANK | APRIL 2020
  • 2. 02 02 Presentation Highlights Executive summary Private Banking Wealth Pyramid Wealth segmentation of PB customers Source of Wealth Why PB - customer perspective Why PB - Bank perspective Myths|PB Relationship Manager No. of customers serviced Relationship Years Assessment|PB manager PB| Productivity Regulatory challenge to PB Our products & services PRIVATE BANKING | APRIL 2020
  • 3. Executive summary Private banking provides investment-related advice and aims to address the entire financial circumstances of each client. Private banking services typically aid clients in protecting and maintaining their assets. Employees designated to aid each client work to provide individualized financing solutions. These employees also help clients plan and save for their retirement and structure plans for passing accumulated wealth on to family members or other indicated beneficiaries. PRIVATE BANKING | APRIL 2020 03
  • 4. Private Banking - REGULATORY DEFINITION Maintain personalized relationship Receive personalized banking services Minimum USD 1 mln liquid assets under the bank's management or; minimum USD 3 mln liquid assets - OPERATIONAL DEFINITION A Relationship Manager establishes the tight connection to conduct banking transactions for the customer PRIVATEBANKING|APRIL2020
  • 6. Wealth segmentation of PB customers 06 - Increasing number of HNWIs and UHNWIs - Clients focus on simple, secure, liquid, short-term products that deliver predictable outcomes. - Less need for trading or structured products, except in the case of UHNWIs. - Political system means that clients strongly favor offshore banking, with Switzerland and the UK as the preferred offshore hubs
  • 7. Source of Wealth 07 Average age of UHNWI by country
  • 8. Why PB - customers perspective - HNWIs have too much money - Safety custodian of wealth - Protection against inflation - Capital appreciation - Tax avoidance and/or deferral -Estate Planning -Social Status 08
  • 9. Why PB - bank's perspective? 09 It leads to PROFIT
  • 10. Why PB - bank's perspective? 10 Good profit = Higher income - Lower cost Low regulatory requirements Business referral from PB customers
  • 11. PB - INCOME/BUSINESS MODEL 11 - Commissions -Management fee -Custodian fee -Loan interests -Other service charges
  • 12. MYTHS|PB sector 12 Myth #1: There will be no more offshore banking. Demand for non-tax-compliant offshore banking is slowly drying up. At first glance, the barriers to offshore activities appear to have grown higher. But the need for offshore banking remains even in a tax-compliant world, due to the high service level offered by financial hubs, political instability in the home country and clients asking to diversify across locations.
  • 13. MYTHS|PB sector 13 Myth #2: You need to play in all growth regions and wealth management segments to ensure lasting profitable growth. Wealth management markets – even those within the same geographical regions – are highly diverse. Market entrants must understand and analyze regional clusters with similar market structures and mechanics to be successful in leveraging their business model. Private banks need to offer a suitable value proposition and an appropriate business model for different clusters in specific regions.
  • 14. MYTHS|PB sector 14 Myth #3: Growth only through M&A Despite low multiples, the environment for M&A activities remains challenging due to a lack of suitable targets in the private banking landscape and ongoing regulatory obstacles. The complexity of integrating business reduces the attractiveness of targets, as do legacy issues. Innovative transfers and partnerships continue to grow in importance and will allow for growth without the complexity and uncertainty associated with M&A transactions.
  • 15. Relationship/Sales/Account Manger 15 Relationship Manager should become the single point of contact between clients and the various experts of the bank
  • 16. No. of customers serviced by one relationship manager 16
  • 21. Regulatory challenges to PB Private banks need to focus on selected regions and not follow a one-business- model-fits-all approach. FOCUSED APPROACH1 Aligning pricing, advisory processes and so on is a challenge that needs to be tackled from a strategic point of view, putting the client back at the heart of all activities. REGULATION SHOULD BE SEEN AS AN OPPORTUNITY 2 Private Banks need to understand their own positioning and value profile properly in order to benefit from the current uncertainty in the competitive landscape. BENEFITS FROM UNCERTAINITY3
  • 22. Our product and services BUSINESSPLAN|JANUARY2020 22 ACCOUNTS|CUSTODY STOCK MARKET TRANSACTIONS & INVESTMENT OTHER TRANSACTIONS & MEANS OF PAYMENT OTHER BANKING SERVICES
  • 23. To recap, clients expect their banks to: 23 Provide simpler and more transparent products Design individual solutions based on pre-defined modules Offer flexible solutions that can be adapted to changes in the clients' situation and circumstances Provide specialist knowledge and recommendations Address portfolio and risk management PRIVATE BANKING | APRIL 2020
  • 24. The Product types +Telephone based + Internet based + No advice is provided to the client +The client remains the beneficiary owner Suitable for: Experienced Investors/Brokers/no need for the license EXECUTION ONLY ACCOUNT + Client has the control over the account/ RIA 50/50% + RIA is legally obliged Suitable for: Only RIA or Brokers ADVISORY ACCOUNT +Authorized Broker buys & sells securities without client's consent +Also called Managed account + A new type of DA robo-advising Suitable for: Authorized Brokers/Traders DISCRETIONARY ACCOUNT 24 “ I opened an advisory account with znced professional in making investment decisions. ” "For example, a client might only permit investments in blue- chip stocks."