2. 02
02
Presentation
Highlights
Executive summary
Private Banking
Wealth Pyramid
Wealth segmentation of PB customers
Source of Wealth
Why PB - customer perspective
Why PB - Bank perspective
Myths|PB
Relationship Manager
No. of customers serviced
Relationship Years
Assessment|PB manager
PB| Productivity
Regulatory challenge to PB
Our products & services
PRIVATE BANKING | APRIL 2020
3. Executive summary
Private banking provides investment-related advice and aims to address the entire financial
circumstances of each client. Private banking services typically aid clients in protecting and maintaining
their assets. Employees designated to aid each client work to provide individualized financing solutions.
These employees also help clients plan and save for their retirement and structure plans for passing
accumulated wealth on to family members or other indicated beneficiaries.
PRIVATE BANKING | APRIL 2020
03
4. Private Banking
- REGULATORY DEFINITION
Maintain personalized relationship
Receive personalized banking services
Minimum USD 1 mln liquid assets under the bank's
management or;
minimum USD 3 mln liquid assets
- OPERATIONAL DEFINITION
A Relationship Manager establishes the tight
connection to conduct banking transactions for the
customer
PRIVATEBANKING|APRIL2020
6. Wealth segmentation of PB
customers
06
- Increasing number of HNWIs and UHNWIs
- Clients focus on simple, secure, liquid, short-term products
that deliver predictable outcomes.
- Less need for trading or structured products, except in the
case of UHNWIs.
- Political system means that clients strongly favor offshore
banking, with Switzerland and the UK as the preferred
offshore hubs
8. Why PB - customers
perspective
- HNWIs have too much money
- Safety custodian of wealth
- Protection against inflation
- Capital appreciation
- Tax avoidance and/or deferral
-Estate Planning
-Social Status
08
9. Why PB - bank's
perspective?
09
It leads to PROFIT
10. Why PB - bank's
perspective?
10
Good profit = Higher income - Lower cost
Low regulatory requirements
Business referral from PB customers
12. MYTHS|PB sector 12
Myth #1:
There will be no more offshore banking. Demand for non-tax-compliant offshore
banking is slowly drying up. At first glance, the barriers to offshore activities appear to
have grown higher. But the need for offshore banking remains even in a tax-compliant
world, due to the high service level offered by financial hubs, political instability
in the home country and clients asking to diversify across locations.
13. MYTHS|PB sector 13
Myth #2: You need to play in all growth regions and wealth management
segments to ensure lasting profitable growth.
Wealth management markets – even those within the same geographical regions – are
highly diverse. Market entrants must understand and analyze
regional clusters with similar market structures and mechanics to be successful in
leveraging their business model. Private banks need to offer a suitable value proposition
and an appropriate business model for different clusters in specific regions.
14. MYTHS|PB sector 14
Myth #3: Growth only through M&A
Despite low multiples, the environment for M&A activities remains challenging due to a lack
of suitable targets in the private banking landscape and ongoing regulatory obstacles. The
complexity of integrating business reduces the attractiveness of targets, as do legacy issues.
Innovative transfers and partnerships continue to grow in importance and will allow for
growth without the complexity and uncertainty associated with M&A transactions.
21. Regulatory
challenges to PB
Private banks need to focus on selected regions and not follow a one-business-
model-fits-all approach.
FOCUSED APPROACH1
Aligning pricing, advisory processes and so on is a challenge that needs to
be tackled from a strategic point of view, putting the client back at the
heart of all activities.
REGULATION SHOULD BE SEEN AS AN OPPORTUNITY
2
Private Banks need to understand their own positioning and
value profile properly in order to benefit from the current
uncertainty in the competitive landscape.
BENEFITS FROM UNCERTAINITY3
22. Our product and services
BUSINESSPLAN|JANUARY2020
22
ACCOUNTS|CUSTODY
STOCK MARKET TRANSACTIONS &
INVESTMENT
OTHER TRANSACTIONS &
MEANS OF PAYMENT
OTHER BANKING SERVICES
23. To recap, clients expect their
banks to:
23
Provide simpler and more
transparent products
Design individual
solutions based on
pre-defined modules
Offer flexible solutions that
can be adapted to changes in
the clients' situation and
circumstances
Provide specialist
knowledge and
recommendations
Address portfolio and risk
management
PRIVATE BANKING | APRIL 2020
24. The Product types
+Telephone based + Internet based
+ No advice is provided to the client
+The client remains the beneficiary owner
Suitable for: Experienced
Investors/Brokers/no need for the license
EXECUTION ONLY ACCOUNT
+ Client has the control over the
account/ RIA 50/50%
+ RIA is legally obliged
Suitable for: Only RIA or Brokers
ADVISORY ACCOUNT +Authorized Broker buys & sells securities
without client's consent
+Also called Managed account
+ A new type of DA robo-advising
Suitable for: Authorized Brokers/Traders
DISCRETIONARY ACCOUNT
24
“ I opened an advisory
account with znced
professional in making
investment decisions. ”
"For example, a client might only
permit investments in blue-
chip stocks."