Nivv_Campaign_Final

Flight Attendants
Nivv Oudit
Account Executive
Dianna Lazaro
Promotions Director
Vianna Rivero
PR Director
Phill Fisher
Copy Director
Arlene Linares
Art Director
Noelle-Victoria Service
Art Director
Maria Rodriguez
Media Director
Tatiana Valbuena
Research Director

Table of Contents
Executive Summary………………......1
Problem State….....………..………….2
Situation Analysis…………. ……........3
S.W.O.T. Analysis……...……………..14
Target Market Profile…..………….....18
Marking Objectives…………………...19
Where in the World is Roary Rage….20
IMC Objectives……………………......21
IMC Strategy…………………………..22
Event Marketing Tactics……..…...…..24
Creative Brief………..……….....30
Advertising..………….…………31
Sales Promotion…………….....42
Public Relations Tactics……….43
Media Plan………...........….......48
Budget………………………......57
Event Calendar……………..….58
Human Resources……..……...59
Recommendations…………….60
Campaign Evaluation.…………61
Appendix…………..…………….62

Executive Summary
A recent study conducted by 265 Media, Inc., identified that 95% of Florida International University (FIU) constituencies
are not aware of the presence of the Office of Global Learning Initiatives, or the Quality Enhancement Plan (QEP) for
which that organization was created. For FIU to be reaccredited in 2010 by the Southern Association of Colleges and
Schools (SACS), FIU constituencies need to be aware of FIU’s QEP, which is “Global Learning.”
During the months of June and July 2009, 265 Media had conducted extensive primary and secondary research to
identify the most effective means of promoting QEP awareness. Our organization analyzed the strengths, weaknesses,
opportunities and threats (SWOT) of the Office of Global Learning Initiatives in order to determine how to achieve the
desired goal of making FIU constituencies aware of QEP as Global Learning.
In our research we identified our target market to be FIU students, as well as various means of reaching that market
through a plethora of marketing, promotional and public relations efforts.
One of the most important aspects of our research was identifying the affinity of our target market to symbols and
popular icons. We have used this to develop an exciting and educational campaign to fulfill the objectives of our client,
as well as create a trend for perpetual Panther Pride using one of FIU’s most endearing figures.
Which brings us to the question…
WHERE IN THE WORLD IS ROARY RAGE?

Problem Statement
The biggest problem that the Office of Global Learning Initiative is facing is the lack of awareness among FIU affiliates
regarding its QEP. The percentage of affiliates that know what the acronym QEP stands for is extremely low. However,
more alarmingly the percentage that are aware of FIU’s QEP is even lower.
Making the entire FIU community aware of one unifying message is challenging due to its size and diversity. Identifying
a method to transfer a message to all is crucial as it’s necessary to target FIU constituencies such as students, faculty
and staff.

Situation Analysis
In 2010, FIU must be accredited by the Southern Association of Colleges and Schools (SACS) as part of the
reaffirmation process for institutions of higher education located in the United States. One of the components of the
accreditation process is the universities’ QEP, which is a program for the enhancement of student learning. The
purpose of FIU’s QEP is to globalize the learning experience in and out of the classroom so that every student at FIU
will be able to actively address issues and challenges in an increasingly interconnected world. To achieve this
objective, a strategic plan of action must be implemented to reach every student, faculty and staff member. Student
learning is the heart of FIU’s mission and making people understand that FIU’s QEP is Global Learning is the main
focus prior to the SACS reaccreditation visit in 2010.
Secondary Research:
Objectives
Among other factors, FIU’s diversity and status as a commuter institution makes it arguably one of the most unique
universities in America. Nevertheless, we sought to identify universities with similar demographics to those of FIU and
examine the methods by which those universities were effective in influencing their constituencies and consequently,
the implementation of their QEP.
Additionally, our group sought to examine successful campaigns done in the past at FIU and determine how we could
implement this success into our own campaign.
Our group sought to find information which suggested that there was significant participation in FIU sponsored events
by FIU affiliates.

Methodology
During the month of June, 265 Media reviewed data from universities with similar demographics to FIU, namely
University of Central Florida and Miami Dade College. Our group, 265 Media, examined the methods by which these
universities attempted to implement their QEP, as well as influence their various constituencies. 265 Media also
reviewed previous campaign data from constituencies within FIU, specifically that of WRGP Radiate FM. Finally, our
group reviewed demographic data from FIU’s Panthercard office (contact: Sanyo Matthew) with regard to FIU
sponsored events (see Appendix).
Company Analysis: The Office of Global Learning Initiatives
History:
The Office of Global Learning Initiatives (GLI) was created to spearhead the Global Learning QEP. This is the primary
focus of FIU's 2010 SACS reaffirmation of accreditation. SACS serves to enhance educational quality and ensure that
institutions meet standards established by the higher education community via their QEP.
In the past, University affiliates have always noted the “International” in FIU’s name to symbolize its diversity. FIU and
the GLI Office now seek to transform that “I” to represent the unique educational opportunities offered from being a
successful graduate of FIU. From this, the GLI Office has chosen the theme of “Global Learning” as the primary focus
of their school’s QEP. Global Learning has always been a part of FIU’s culture, though its implementation as a QEP
has only recently begun.

History (continued):
In Fall 2007, a faculty proposal for internationalizing FIU’s curriculum was chosen as the theme for the QEP. In Spring
2008, more than a dozen faculty members joined with eight school administrators and students to form the QEP
development team. This group composed the initial blueprint for the QEP. In Summer 2008, the first Internationalization
Faculty Learning Community was born and explored different approaches for implementing the QEP through various
models of teaching global knowledge, skills and attitudes. As of Spring 2009, FIU faculty has attempted to implement
four new Global Learning courses in the University Core Curriculum and has taken initiative when creating a campaign
for the QEP.
Mission:
To implement a well-defined, focused program (QEP) to improve the quality of higher education and enhance student
learning.
Vision:
To ensure that every successful FIU graduate has the educational opportunity to achieve the knowledge, skills and
attitudes of global citizenship.

Existing Market Analysis
The student body represents the largest segment of FIU affiliates, and the majority of its members are between 17
and 24 years of age. Most of these students are South Florida residents who commute to FIU, giving rise to the status
of FIU as a “commuter school.”
Previous Marketing Efforts
Due to the recent development of FIU’s QEP, marketing efforts have been minimal. As the date of the SACS
accreditation is fast approaching in 2010, it is essential to implement this program almost immediately and start
building awareness among FIU affiliates. Other institutions such as University of Central Florida and Miami Dade
College have similar demographics to that of FIU, and were successful in the implementation of their QEP, and
consequently, their accreditation. The past marketing and promotion efforts of these schools included giveaways, flyer
distributions, posted media, competitions, raffles, and a thorough education on the QEP for all faculty members in
order to successfully communicate it to students.
Market and Environmental Analysis
Miami is arguably one of the most diverse cities in the United States, a fact reflected in FIU’s unique student body.
Based on information from FIU’s Office of the Registrar, as of 2008, the demographics of this student body are 59%
Hispanic, 13% Black Non-Hispanic, 4% Asian/Pacific Islander, 18% White Non-Hispanic, and 6% Other. FIU’s diverse
population is notably linked to “Internationalization” and the Global Learning aspect of the QEP.
Other Information gathered in secondary research
See Appendix: “Panthercard Office Data ”

Primary Research:
Objectives
Going hand in hand with our secondary research, one of our objectives was to find out the most current methods which
universities similar to FIU have used when implementing their QEP. However, the main purpose of the primary
research was to identify current patterns and behavioral trends of FIU affiliates, especially with regard to how they
were influenced. Another main purpose was to determine the extent to which FIU affiliates were aware of the Global
Learning initiative. 265 Media sought to identify the most effective channels of communication used by FIU affiliates
and to utilize those when formulating our campaign.
Methodology
Our group conducted phone interviews with representatives from University of Central Florida and Miami Dade
College in June. This was executed in order to find out what universities with demographics similar to FIU had done
when implementing their QEP.
265 Media also interviewed several FIU heads in the departments of Campus Life, Student Government Association,
Student Media, International Student and Scholar Services, FIU Student Affairs and the GLI Office. This was done in
order to get an idea of current student patterns and trends from an administrative level, as well as scope out
opportunities for collaborative attempts to promote QEP within FIU.

Methodology (continued)
A focus group was conducted by 265 Media with each participant being a current FIU student and selected at random.
The purpose of this focus group was to identify behavioral trends and attitudes within the student body, and to use this
information as a guideline when formulating a probing questionnaire.
Paper questionnaires were distributed at random to over 200 FIU Affiliates at the University Park and Biscayne Bay
campuses, collected and analyzed. These affiliates encompassed students of all class rankings, as well as faculty and
staff members.
Research Findings
When phone interviews were conducted with representatives from University of Central Florida and Miami Dade
College, useful information was obtained with regard to how the aforementioned institutions implemented their QEP.
We found out that Miami Dade College focused on their strong mathematics department and formulated “The
Mathematics Connection” campaign for their QEP. In the case of UCF, we discovered that their “Information Fluency”
QEP focused on student development in an increasingly technologically-savvy world. These interviews helped to shape
our campaign as “strength-oriented” as well as “adapting to the market.”
When interviews were conducted with several FIU leaders, this helped us to better understand current student patterns
and trends from an administrative level, as well as establish opportunities for collaboration with these organizations.

Research Findings (Continued)
The purpose of the focus group was to identify behavioral trends and attitudes within the student body, as well as
determine the extent of QEP awareness at FIU. All 10 of the participants interviewed did not know the meaning of QEP,
or aware of any initiative by FIU related to Global Learning. When asked the question if they had any desire to know the
meaning of QEP, the response was largely apathetic, with only 10% of participants interested in finding out. However,
when the participants were informed of the possible benefits of the implementation of FIU’s QEP, their responses
shifted from negative to positive. Specifically, the participants’ responses changed dramatically when informed that
FIU’s QEP has the potential to increase the value of the FIU degree, to improve FIU’s national ranking, to provide
greater cultural enrichment, to promote active learning strategies, to have a more globally-focused curriculum and to
have increased job opportunities. This helped us identify several angles for targeting students. When asked the
question, “What would capture your interest at FIU?” over 90% of the participants responded that they had an affinity to
“special events, free food, giveaways, socializing with peers, and sporting events involving FIU.” They also expressed a
particular interest to FIU football events hosted at the University Park campus. This helped our group in identifying
channels of reaching a mass audience within the student body.
The participants in the focus group were also shown a set of six images related to FIU. They included pictures of former
president Dr. Modesto Maidique, current president Dr. Mark Rosenberg, star FIU football player Ty Hilton, American
Idol finalist Syesha Mercado, “So You Think You Can Dance” star Janette Manrara, and finally FIU’s mascot, Roary
Rage. Participants were asked to rank the images in order of preference with their most favorite being number “1,” and
the least favorite being number “6.”
Interestingly, 90% of participants chose Roary Rage as their number one preference.

Research Findings (continued)
Out of the 200 FIU affiliates surveyed via paper questionnaire, 6% were freshmen, 17% were sophomores, 21% were
juniors, 40% were seniors, 11% were graduate students and 2% were faculty/staff members.
95% of FIU affiliates surveyed did not know the meaning of the acronym ‘QEP,’ let alone what FIU’s QEP was.
82% of FIU affiliates surveyed spent the majority of their time at University Park Campus.
With regard to how information was received about FIU-related news, alerts and events, the participants indicated the
following:
71% FIU email
39% FIU website
38% Other students
34% Social media
28% Posted media
27% Panthersoft
16% FIU newspaper (Beacon)
16% Professors
1.5% FIU radio station

When asked if they resided in on-campus housing, 18% of participants indicated that they lived in FIU housing.
Conversely, 82% of our participants stated that they commuted to and from campus.
Of the commuter students in our survey, 98% traveled to and from campus via car.
When our participants were asked how they traveled specifically between the University Park and Biscayne Bay
campuses, 63% indicated that they used the Golden Panther Express.
On a scale of 1 – 5 , with “1” being “least beneficial” and “5” being “most beneficial”, participants were asked to rank the
benefits offered as a result of the implementation of FIU’s QEP:
- Over 71% of those surveyed gave a “5” rating to “Increased value of the FIU degree.”
- Over 68% of those surveyed gave a “5” rating to “Increased job opportunities.”
Interestingly, it was discovered that faculty and staff ranked “cultural enrichment“ and “globally focused curriculum” as
the most important benefits derived from the implementation of FIU’s QEP. This suggests a positive correlation for
when they adopt a Global Learning approach to their teaching strategies.

Participants were asked to identify their patterns of usage as related to FIU facilities. They were asked the question,
“Which of the following FIU facilities have you used in the past month?” and the results are as follows:
UP dining facilities: 51%
Vending machines: 40%
Computer lab: 38%
Financial Aid: 35%
UP Green Library: 35%
Starbucks: 33%
UP game room: 31%
BBC Library: 27%
UP recreation center: 27%
UP Pantherstop: 23%
Academic Advising: 22%
UP bookstore: 21%
Breezeway café: 20%
Health and Wellness Center: 19%
BBC bookstore: 13%
BBC dining facilities: 9%

Finally, participants were asked to identify their behavioral patterns as related to FIU events. They were asked the
question, “What was the last type of FIU event that you attended during the last 6 months?” and the results are as
follows:
FIU sporting event: 47%
Concert: 38%
Lecture: 36%
Comedy show: 33%
Homecoming: 26%
Dance marathon: 21%
Relay For Life: 20%
None: 13%

S.W.O.T Analysis
STRENGTHS:
 One of the greatest strengths of the Office of Global Learning Initiatives (GLI) is the tremendous support offered
by the FIU administration.
 The basis of FIU’s QEP initiative stems from the fact that the world is becoming increasingly interconnected and
diverse; therefore, this topic is very “hot” right now. The word “Global” is also very trendy at the moment, as
indicated through focus group data and interviews.
 Through implementation of FIU’s QEP, the GLI Office has the potential to increase the value of the FIU degree,
to improve FIU’s national ranking, to provide greater cultural enrichment, to promote active learning strategies, to
have a more globally-focused curriculum and to have increased job opportunities. All of the aforementioned
benefits are commendable value prospects for FIU affiliates.
 There is an array of on-campus resources for the GLI Office to use in order to effectively educate FIU affiliates
about Global Learning.
 The GLI Office is backed by well-qualified and competent staff to conduct its endeavors.

WEAKNESSES:
 There is a tremendous lack of awareness regarding FIU’s QEP, as well as the GLI Office.
 The website of the GLI Office is bland and boring, with no compelling features to attract traffic.
 The acronym “QEP” can be confused for a student organization like CSO, SPC etc.
 Due to the SACS accreditation being in 2010, this allows for a relatively short period of time to make FIU
constituencies aware of QEP.

OPPORTUNITIES:
 One of the greatest opportunities for the GLI Office stems from the fact that it is part of the FIU community. As a
result of this, the GLI Office has the potential to partner with several FIU entities when educating its
constituencies about Global Learning. As research suggests that popular student attractions include concerts,
comedy shows and other special events of that nature, the GLI Office might consider collaborating with an
organization like the Student Programming Council (SPC) when implementing marketing tactics. Similarly, a
collaboration with the Student Government Association would be appropriate for collaborating on a lecture, also
indicated as a popular feature to FIU affiliates. Additionally, as a huge percentage of the FIU population (47%) is
interested in FIU sporting events, there is a tremendous potential for collaboration with the FIU Athletic
department for major sporting events such as FIU football games. Organizations such as Homecoming, Relay for
Life and Dance Marathon also present veritable partnering opportunities. The office of International Student
Services would especially be useful as they are having International Education Week, a tactic conducive to the
objective of “Global Learning.”
 As indicated by our research, there are a plethora of FIU facilities used regularly by FIU affiliates. These present
great channels of communication for marketing efforts.
 As indicated by the research, The GLI Office can use FIU email, FIU website, social media, posted media,
Panthersoft, FIU Newspaper, and other students as viable channels for educating students about “Global
Learning.”

THREATS:
 FIU’s culture as a “commuter” institution makes it very difficult to target students with traditional methods,
compared to the traditional “college” culture of institutions such as the University of Florida.
 There is a lot of clutter present due to other organizations competing for the same audience.
 There may be possible confusion with other “Global” campaigns from outside organizations.
 Due to the SACS accreditation being relatively close (2010), the late timing of this campaign poses a threat to
fulfilling the objectives of QEP awareness.

Target Market Profile
Based on our research, we have identified the student body as the most important and influential demographic to
target. The difficulty with this group is its size and complexity. With over 38,000 students the targeted group is
extremely large, but it also consists of people of all ages, nationalities and cultural backgrounds. Nevertheless, our
research has provided us with veritable methods of communicating our message to this target market.
Research findings suggest that our primary target market:
 Spends most of its time at University Park campus.
 Does not live on campus.
 Receives information predominantly via FIU email, the FIU website, posted media, social media and other
students.
 Regularly attends concert, comedy, lecture, sporting and other special events.
 Drives to campus via car, but travels between University Park and Biscayne Bay campuses via the Golden
Panther Express.
 Regularly uses a plethora of on-campus facilities (see Appendix: “FIU Facilities”).
 Does not know what FIU’s QEP is.

Marketing Objectives
The Office of Global Learning Initiatives and 265 Media have two marketing objectives:
 The primary goal is to maximize awareness of FIU’s QEP throughout its student body.
 The secondary objective is to create an identity for the Office of Global Learning Initiatives that will be receptive
throughout FIU as well as conducive to the overall goals of the organization: to ensure that FIU graduates receive
the educational opportunity to achieve the knowledge, skills, and attitudes of global citizenship in the 21st century.
From our research we have identified a crucial outcome when trying to reach the most amount of students possible.
The message must offer perceivable value to the students, and must be something that students ‘want’ to know.
With the right strategy and tactics it is certainly possible to get this message heard, and to make FIU’s QEP a topic that
everyone wants to know about.

“Where in the World is
Roary Rage?”
Our research suggests that we must create a message that is going to interest students enough to
make them want to know about FIU’s QEP. This is challenging, as we are dealing with a target market
that prides itself on being extremely diverse and non-conventional.
That’s where Roary Rage comes in. As previously mentioned in focus group data, when asked to rank
six images relating to FIU in order of preference, over 90% of FIU affiliates ranked Roary Rage as
their favorite FIU-related icon .
265 Media identified this as a major opportunity in sparking interest and sustaining awareness of our
message. By associating QEP and Global Learning with the most recognized face on campus,
research suggests that our target market’s reception to our message will be highly favorable. The
idea, therefore, is to differentiate FIU’s most endearing mascot as a figure who represents the ideals
of FIU, panther pride, and global citizenship.

IMC Objectives
According to our research, only a very small percentage (5%) of the FIU community is aware of FIU‘s
QEP.
 Our primary IMC objective, is to make our target market aware of FIU’s QEP as “Global Learning”
before the SACS re-accreditation visit in February, 2010.
 Our secondary objective is to create a differentiable association with Global Learning and FIU
mascot Roary Rage within the first three months of the implementation of this campaign.
As indicated by our research, we will utilize the most effective channels of communication for our
target market, in order to achieve our objectives of creating awareness and association. We will use a
combination of traditional and non-traditional media, as well as promotional events, organizational
partnerships and guerilla marketing.

IMC Strategy
As 28% of the target market received information via posted media, we shall attempt to use:
 Posters/Display Banners
 Table tents
 Floor stickers (paw prints)
 Flyers
The idea is that we have Roary traveling the world bringing knowledge back to FIU to help make it more “global.” The
visuals are intended to replicate postcards and air mail envelopes with notes on them from Roary educating the FIU
community about where he has been in the world and opportunities for FIU affiliates to follow in his ‘paw prints.’
These posted media will be strategically placed in areas that receive the most traffic from our target market (See
Appendix: “FIU facilities”) in order to increase awareness of FIU’s QEP as “Global Learning.”
As 71% of our target market received information via FIU email, we will send regular email blasts informing them of
the Global Learning initiative and news related to our campaign.
As 39% received information via the FIU website, we will include the direct links to the GLI Office website on
Facebook, Myspace and Twitter so that students are one click away from finding out the benefits offered to them as a
result of FIU’s QEP. We will also insert a footer leader board announcing FIU’s QEP.

As 15% received information via the FIU newspaper (Beacon), we will invest in a small number of ad placements in
order to reach our audience.
As 34% of our target market received information from social media, we will use popular media such
as Facebook, Myspace, Twitter and blogs in order to disseminate our message.
As 63% of students who travel between the University Park and Biscayne Bay campuses use the FIU
Golden Panther Express, we will implement a “Where in the World is Roary Rage?” bus wrap as well
as seat covers in order to communicate the message of FIU’s QEP.
As previously mentioned in our SWOT analysis, one of the greatest opportunities for the GLI Office stems from the fact
that it is part of the FIU community and has the potential to partner with several FIU organizations. We will make full
usage of this via aggressive promotional events in order to reach the maximum number of people in our target market.
(See “Event Marketing Tactics” on following page)

Event Marketing Tactics
The following event marketing tactics will play a pivotal role in fulfilling our campaign objectives. Each event is
sponsored by established FIU organizations, and by collaborating with these entities, the GLI Office can strategically
achieve the goal of QEP awareness, while alleviating some of the planning and costs involved with promotional
events. The “Where in the World is Roary Rage?” logo will be added to all promotional materials for each of these
events such as t-shirts, flyers, banners and posters.
1. SPC “Stand Up For Diversity” Comedy Show - August 26th, 2009 at GC Ballrooms
As our research indicates that 33% of our target market regularly attends comedy events, we have decided to partner
with the Student Programming Council for this “Stand Up for Diversity” event. This particular comedy show features
HasanMinhaj, a popular international comedian, and highlights the “Global” feature of our campaign. This show is part
of the Week of Welcome celebration dedicated to welcoming FIU students to a new academic year, perfect for kicking
off the “Where in the World is Roary Rage?” campaign. It also presents an opportunity to reach a significant part of our
target market. By having a “Where in the World is Roary Rage?” booth stationed at the entrance of the GUC
Ballrooms and adorned with decorative banners, informative flyers and giveaways for students to enjoy, this increases
the awareness of our campaign and people’s knowledge of FIU’s QEP. Additionally, by having Roary Rage introduce
the event, this further increases awareness and helps to define a positive association for the QEP.

2. FIU Football Events in Fall at University Park Campus
Our research indicated that 47% of our target market regularly attends FIU sporting events and in particular, FIU
football games. The following are dates of FIU football games being hosted at FIU’s own stadium at University Park
Campus.
September 26th : FIU VS Toledo
October 17th : FIU VS Troy
October 31st : FIU VS UL Lafayette
As FIU’s endearing mascot, Roary Rage will be present at each of these events to support panther pride. However, by
having the previously mentioned “Where in the World is Roary Rage?” booth at football game tailgates with
decorations, promotional items and refreshments, this increases people’s awareness of FIU’s QEP. According to FIU’s
Director of Campus Life, Eric Arneson, there was an average of 10,000 FIU affiliates at every FIU football game held at
UP Campus, indicating the potential for reaching our target market at these games.

3. FIU Homecoming Events in November
Homecoming events hosted at FIU attract a plethora of students. For example, as indicated by our secondary research
(see Appendix: Panthercard data), over a thousand students attended the FIU Ultra concert hosted by Homecoming in
2008. Homecoming events serve to promote Panther Pride, and present fantastic opportunities to also promote FIU’s
QEP. The theme of Homecoming this year is also “International Traditions,” which is directly conducive to “Global
Learning” as the focus will be on “learning” about various traditions around the world.
November 10th – Homecoming “Lip Sync” show at U.S Century Bank Arena:
This event allows organizations at FIU to compete against each other in a “lip synching” choreographed song and
dance routine. In 2008, over 800 people were in attendance of this event (see Appendix: Panthercard Data). One of the
competing organizations known as Panther Rage will be participating and using Roary Rage as their leader. By having
all participants of this group don “Where in the World is Roary?” t-shirts, this further promotes awareness of our
campaign and QEP. By also having the aforementioned “Where in the World is Roary?” booth at the entrance of the
venue with decorations and giveaways, this also serves to increase the visibility of our campaign.

3. FIU Homecoming Events (continued)
November 13th – “FIU Ultra” Concert with musical group LMFAO at UP Campus:
As indicated in our research, 38% of our target market regularly attends concert events.FIU Ultra is an annual
Homecoming concert that attracts thousands of FIU affiliates (see Appendix: Panthercard Data). According to FIU Ultra
Chair Alex Parayuelos, the concert this year will feature the popular group LMFAO, and over 6000 people are expected
to attend. While this is largely a celebration, it still provides an opportunity to reach a huge portion of our target market.
As previously mentioned, by having the “Where in the World is Roary Rage?” booth present with decorations and
giveaways, not to mention have Roary Rage introduce the musical group, this further increases awareness of our
campaign.
4. International Education Week 2009 hosted by FIU’s International Students Club
International Education Week, as implied by its name, is dedicated to promoting diversity and international education
throughout FIU. According to Mrs. Ana Sippin, Director of the Office of International Student & Scholar Services,
“International Education” is directly related to “Global Learning” and for this reason, it’s very appropriate to promote the
“Where in the World is Roary Rage?” campaign at some of the events in order to increase awareness.

4. International Education Week 2009 hosted by FIU’s International Students Club
Parade of Flags/Food Fair – November 16th in Graham Center Pit:
This IEW event celebrates being global/international with a keynote speaker and an international food fair. Although
there is no data present indicating the level of expected student turnout, this event is still a good opportunity to
promote “Global Learning” as it is educating FIU students about global cultures. To increase awareness of our
campaign, the “Where in the World is Roary Rage?” booth should be present with adornments and giveaways for FIU
students.
International Art Gallery Exhibit – November 16th through 20th
This IEW event promotes “Global Learning” through exhibitions of international art at the Graham Center building. Apart
from having our “Where in the World is Roary Rage?” booth present, competitions will run requiring affiliates to submit
artworks of Roary Rage in different global locations. This further helps promote our campaign with the opportunity for
the best artwork to be displayed as part of the awareness campaign.

5. SGA Lecture “Global Power” January 18th, 2010
According to our research, over 36% of our target market regularly attends lecture events sponsored by FIU
organizations. After communicating with leaders from FIU’s Office of the President, Campus Life, FIU’s Student
Government Association as well as sponsors from AT&T and the Knight Foundation, we have identified a possible
lecture idea to implement in January 2010, just before the SACS visit in February 2010. Through the Washington
Speakers Bureau, we are able to host former US President George W. Bush and former British Prime Minister Tony
Blair for a very special lecture at FIU’s stadium. As former leaders of the free world, they would be extremely
appropriate for highlighting FIU as an institution dedicated to Global Learning. This would greatly maximize our target
market’s awareness of QEP as Global Learning, promote Panther Pride, as well as bring special recognition to FIU.
This would be a collaborative effort with many FIU departments.

Creative Brief
The creative idea behind the “Where in the World is Roary Rage?” campaign is as follows.
265 Media believe it is essential to make FIU students feel like a part of the QEP and decided that making the QEP
relatable was in order. To do so, we used FIU’s mascot, Roary Rage, as a significant focal point for this campaign.
Taking inspiration from pop culture icons “Where’s Waldo?” and “Where in the World is Carmen Sandiego?” we
devised “Where in the World is Roary Rage?.” This idea is supported by the fact that over 90% of participants in a
focus group ranked Roary Rage as their favorite FIU-related icon.
The idea is that we have Roary traveling the world bringing knowledge back to FIU to help make it more global. The
visuals are intended to replicate postcards and air mail envelopes with notes on them from Roary educating the FIU
community about where he has been in the world and opportunities for FIU affiliates to follow in his ‘paw prints.’
265 Media has created these postcards along with various other items to make the target market aware of the QEP
campaign. All creations are in keeping with the ‘Where in the World is Roary Rage?’ theme so as to promote the
strongest, most consistent and successful message possible.

Advertising
After conducting our research we found that 82% of affiliates lived off campus, of which an overwhelming majority
of 98% traveled to campus’s via car. We have highlighted this as one of the most useful pieces of data collected when
attempting to disseminate our message to the most amounts of people possible. Acting upon this we have contacted
Executive Director of Parking and Transportation Bill Foster to discuss possible methods that we can use to reach
these commuters. The below promotions were agreed with Mr. Foster as being “very exciting,” and “definitely feasible.”
Bus Wrap & Seat Covers
Research conducted found that over 63% of the FIU community traveling between University Park and Biscayne Bay
campuses use the Golden Panther Shuttle service. As a result we determined that designing a QEP themed bus wrap
would be beneficial. This is because the bus would be constantly running through campuses on its route for all to see
as well as those traveling on it. When a question was posed during the 265 Media conducted focus group regarding the
current bus wrap, all the participants said they had noticed the bus and all but one could recall the specific message
and images displayed on the bus.

Parking Decals
A key opportunity we have identified is FIU
parking decals. With every person wishing to park a
vehicle on campus needing a decal this will provide a
perfect chance to inform a huge number of FIU
affiliates currently estimated at over 25,000. The
decals will be designed with the “Where in the World is
Roary” theme and will make the decal holder aware of
FIU’s QEP. These decals, located on over 20,000
vehicles, will also act as informative bumper stickers
making all that see them aware of the campaign. Car Air Fresheners
Another promotion we have designed is a
hanging car air freshener. These will be
given to every student, faculty and staff
member who registers for an FIU decal.
The “Where in the World is Roary?” theme
will be continued on these air fresheners
with five unique scents, each one
representing a different continent’s scent;
English Rose (Europe), Oriental Spice
(Asia), Rainforest (South America), Oasis
Fruit (Australasia), Pure Mist (North
America).

Within the research collected by 265 Media it was also possible to identify the most used facilities on campus.
Of the top 10 facilities used by FIU affiliates six of these are located in the Graham University Center (GUC) at
the University Park campus. As a result we discussed possible promotional opportunities with GUC
representatives, and again we were met with an encouraging and supportive response. Additionally we
contacted representatives from individual vendors within the GUC who gave their unanimous consent and
support to the Where in the World is Roary QEP promotions that follow.
Table Tents
These would be displayed on top of all tables within the GUC including the tables located inside the Fresh
Foods dining cafeteria. In keeping with the proposed theme these will show information regarding the “Where in
the World is Roary Rage?” campaign and ultimately creating awareness of FIU’s QEP. The same table tents
will also be placed in the libraries on both UP and BB campuses as these were also locations a large majority
of the surveyed affiliates visited.
.
Java Sleeves
Carrying the QEP message the
newly designed Java sleeves
will be available at all vendors
serving hot beverages. As
research indicated caffeine
providing vendors (all currently
using Java sleeves) were
facilities frequently used by the
FIU community, hence providing
a great way to create
awareness of the QEP
campaign.

Three Time Zone Clock
A number of clocks will be given as prizes
during scheduled competitions for students
throughout the year, but the main focus for this
promotional tool will be faculty.
Bookmarks
A very simple but effective method to create
awareness is in the form of QEP designed
bookmarks. After agreeing with Store Managers
Meaghan Connolly and Erica Garvey, the
bookmarks will be given free with any purchase
of a book from the FIU bookstores at both UP
and BB campuses.
12- month calendar
These calendars will be given out during the
first week of classes due to the increased
volume of traffic at that time. Each month will be
showcasing a different country that will coincide
with the month’s “theme.” Important campaign
dates will be pre-marked on the calendar to
keep affiliates informed of future QEP events,
competitions and giveaways.

Stadium Cups
According to research the most attended FIU events are of the sporting
variety. This provides many opportunities to spread the campaign
message with the design of stadium cups being one of them. Every
beverage sold at a FIU sporting event will be in a Where in the World is
Roary designed stadium cup. These cups will be recyclable and we
envision they will become souvenirs for fans to take home after the
event. After communicating with the athletic departments Game
Management Coordinator Pablo Heredia, the department is “happy and
willing to support the QEP campaign in any way possible.”
Disposable Cameras
Students will be given decorated disposable cameras and
encouraged to take pictures at events and then share images on
social media sites creating interest in future events.

Viewfinders
Viewfinders with images of Roary in different global locations will be
given to offices such as Campus Life where students frequent.
Floor Prints
Floor circles with different country designs will be stuck to the
floor around campus leading to different posted media and
information locations.

Generic Posters
Posters are to be hung in various places around MM (UP) and Biscayne Bay campuses. Areas of heavy student
traffic will be the focus (as indicated in our research), which include:
 Graham Center
 Green Library
 Panther garages
 Housing Quad
 Wolfe Center
 BBC Library
 Computer labs
 Rec. center

Generic Posters (continued)
An example of a poster hung in front of AC1 on Biscayne Bay Campus

Sales Promotion
Promotional Detail
Setup
per Design
Amount
MM
Amount
BBC
Total
Amount
Net cost to client
per item
Total net
cost in USD
View Master - 250 250 500 9.43 $4,715
Three Time Zone Desk
Clock $56.25 48 48 96 39.3 $3,829.05
Disposable Cam w/
Logo $150 72 72 144 11.56 $1,814.64
Square Vinyl Decal $45 10,000 0.18 $1,845
Disposable Cam
(Standard) $100 72 72 144 8.78 $1,364.32
Air Freshener $45 500 500 1,000 0.65 $695
Table Tent $45 500 500 1,000 0.77 $815
12-Month Calendar $45 250 250 500 1.42 $755
Stadium Cups $45 8,000 0.49 $3,965
Bookmark $45 2,500 2,500 5,000 0.25 $1,295
Posters (14" X 20") $45 250 250 500 5.8 $2,945
Street Banners (30" X
60") $125 25 25 50 25.79 $1,414.50
Floor Labels (42 to 56
SQ. IN.) - 62 62 124 3.43 $425.32
Java Sleeves $25 1,250 1,250 2,500 0.26 $675
40" GMC Bus Wrap $600 1 6800 $6,800
Facebook Ads - - - 182 .52 $3,640.00
MySpace Ads - - - 182 .09 $1,810.00
Footer Leader board - - - 182 $120 $2,400.00
Bahamas Cruise - - - 3 $149 $447.00
Total 6,908 $41,649.83

Public Relations Tactics
Our ultimate PR goal is to maximize student awareness of QEP. We will implement the
following public relations tactics:
 Send press releases to local media to inform community of attempts being made by FIU
 Send press releases to the Beacon promoting specific events hosted by QEP
 Create a blog to reach out to a more dynamic target market (e.g.- student/professional bloggers)

1000 Biscayne Blvd.
Suite 265
Miami, FL 33137
Date: July 8th, 2009
Contact:
ViannaRivero
305-265-0000
vrivero@265media.com
FOR IMMEDIATE RELEASE
Florida International University Hiring Prestigious Marketing Agency
Miami, FL- Florida International University partnering up with 265 Media to incorporate their marketing campaign for the accreditation process of the
university. FIU is making sure not to leave any small details behind as they have begun preparing for the process almost a year in advance.
“The Department of Education has included a new more rigorous part to the accreditation review and FIU is going to make history with what we are
attempting to do,” said Modesto A. Maidique, FIU President. “We have decided to go with 265 Media because of their industry knowledge and
expertise. We believe they will be the agency to help us achieve the impossible.”
University accreditation happens every 10 years and is approved by the Southern Association of Colleges and Schools (SACS). Reaccreditation is
needed to continue the flow of financial aid into the university. Another part and otherwise vital aspect of reaccreditation is what it means for the
students. For FIU to receive reaccreditation, the value of FIU’s education and degrees will be that much greater.
“We are ecstatic about the opportunity to work with Florida International University,” said NivvOudit, President of 265 Media. “My group and I have
been in close contact with the FIU team in order to provide them an outstanding campaign that will become part of FIU tradition.”
For more information on the information mentioned, please contact us directly at 305-265-0000 email us at info@265media.com.
###
.

1000 Biscayne Blvd.
Suite 265
Miami, FL 33137
Contact:
ViannaRivero
305-265-0000
Florida International University Takes Necessary Steps For 10- year Accreditation
Miami, FL- During the fall semester, Florida International University (FIU) will begin to implement the necessary tools needed to begin the
accreditation process. The Southern Association of Colleges and Schools (SACS) will begin to evaluate FIU in six major areas starting
March 2010.
“The ‘Global Learning for Global Citizenship’ Quality Enhancement Plan (QEP) is the most ambitious reform of undergraduate education
attempted at FIU,” said Stephanie Doscher, Associate Director of the Office of Global Learning Initiatives (GLI).
The two major components of accreditation process are compliance certification and QEP. The recently added section of accreditation,
QEP, is a strategy for implementing a program that enhances student learning. FIU has decided to take a ‘Global Learning’ approach and
provide their students a more international learning experience. All universities and colleges must be accredited in order to continue
receiving financial aid and to guarantee acceptance of their graduates into other institutions. FIU has begun creating awareness for its
faculty, staff as well as students as the future looks promising for students attending the university.
“Next year is a very exciting time for the entire FIU and Miami community,” said senior Ariana Diaz, Physical Therapy Major. “I am looking
forward to the entire reaccreditations process and what it means for the future of the university.”
For more information on accreditation or QEP, please contact the GLI Office at 305-348-4145 or at http://goglobal.fiu.edu.
###

1000 Biscayne Blvd.
Suite 265
Miami, FL 33137
Contact:
ViannaRivero
305-265-0000
Florida International University Using Middle Name in Classroom
Miami, FL- Florida International University set to bring more “international” experiences into the classroom starting August. FIU is preparing
to incorporate their Global Learning Initiative for the Quality Enhancement Plan (QEP) as part of the accreditation process.
“Finally FIU can bring meaning to its middle name,” said Robert Jaross, Director of Student Affairs. “Since our establishment, we have
always had international as part of our name and now it becomes part of our curriculum.”
FIU will require their students to take two global learning courses. The two global learning courses will be required at both lower and upper
level courses. Without completion of these courses, students will not be allowed to graduate. The courses will be interdisciplinary and team
taught. For example, a public health and nutrition course will incorporate nutrition, ethics and religious studies under one umbrella, giving
students a well-rounded education.
“Combining such topics into one course will not only create this engaging and more meaningful learning experience but will be a major
enhancement to the education of the FIU students,” said FIU President Modesto A. Maidique.
For more information on accreditation or QEP, please contact the Office of Global Learning Initiatives at 305-348-4145
or at http://goglobal.fiu.edu
###

1000 Biscayne Blvd.
Suite 265
Miami, FL 33137
Date: August 4th, 2009
Contact:
ViannaRivero
305-265-0000
Former global leaders to lecture at Florida International University
Miami, FL- Florida International University will highlight their “Where in the World is Roary Rage?” campaign with a very special lecture on
January 18th, 2010 at University Park campus. This lecture features former US President George W. Bush and former British Prime Minister Tony
Blair and is intended to maximize awareness of global issues in the world today. This lecture is a collaborative effort between FIU’s Office of the
President, Campus Life, Student Government Association and the Office of Global Learning.
“Representatives from all university constituencies have been involved in the plan- faculty, students, alumni,” said Hilary Landorf, Director of the Office
of Global Learning Initiatives. “This lecture serves to highlight our University as a world class institution dedicated to global learning, which is the focus
of FIU’s Quality Enhancement Plan. This is going to change how we see ourselves and how others see us; FIU is on its way to becoming a national
leader in international education.”
The purpose of the ‘Where in the World is Roary Rage?’ campaign is to help bring awareness to the FIU and Miami community about the efforts being
put forth by the university. School officials agreed that providing its students with a lecture that focused on the global aspect of the university was a way
of adopting an integrated marketing campaign. Final lecture details have not yet been released.
For more information on reaccreditation or QEP, please contact the Office of Global Learning Initiatives at 305-348-4145 or at http://goglobal.fiu.edu.
###

Media Plan
Media Freshman Sophomore Junior Senior Graduate Faculty/Staff
FIU Website 45% 8% 34% 32% 46% 100%
Panthersoft 12% 46% 19% 12% 15% 0%
FIU Newspaper 12% 15% 17% 21% 8% 33%
Other Students 56% 38% 44% 44% 38% 0%
Professors 0% 0% 15% 19% 8% 33%
FIU Radio
Station 0% 0% 0% 0% 0% 0%
FIU Email 67% 69% 68% 66% 46% 100%
Posted Media 78% 15% 24% 38% 23% 66%
Social Media 67% 61% 29% 27% 8% 0%
Other 0% 0% 0% 0% 8% 0%
Through our research, it was discovered that the majority of our target market receives FIU news via FIU e-mail, social
media and FIU’s website. As a result these are the media we intend to primarily focus on and utilize for the QEP
campaign. We will also consider other options from other media outlets.
Below are the results from our research indicating which media we should utilize.

FIU email
We propose initiating e-mail blasts to all FIU e-mail addresses every Tuesday morning. We chose this day because
research showed the most effective combination for an email blast is Tuesday at 9 a.m.
http://www.webmarketingarchitects.com/latest/what-s-the-best-time-of-the-day-to-
send-out-an-email-blast

Social Media
The main idea behind social media is to have people talking about our QEP through well established social networking
portals such as Facebook, MySpace, Twitter and other existing blogs. We want to engage them in a conversational
way and have them spread the word to others in a matter of seconds.
Facebook:
As of July 16, 2008, 26,043 people belonged to the FIU Network on Facebook.
We will have the FIU Network administrator make announcements that will reach every single member of the FIU QEP.
We will create a fan page and group which will allow students to share their thoughts and comments, while they can
also share the page with other members.
We will post news and updates on the ‘Everyone @ FIU’ group which is made up of 1973 members, as of July 16, 2009
We will run promotional campaigns from September 01, 2009 to March 01, 2010.
MySpace:
We will create a profile where members can post comments, create bulletin boards and blog.-
We will post comments on FIU’s Roary page which is made up of 3884 Members, as of July 16, 2009. We will run
promotional campaigns from September 01, 2009 to March 01, 2010.
Twitter:
We will create an account and post updates everyday.
We will have ‘FIU News’ post updates every Wednesday morning on its Twitter account, which has 949 followers as of
July 16, 2009. (Research at http://tweetstats.com/ shows that most people tweet and read other tweets on
Wednesdays)

Facebook&Myspace Campaigns
We will run promotional campaigns from September 01, 2009 to March 01, 2010.
We will be giving away three cruises to the Bahamas:http://celebrationcl.com/Celebration-Cruise-Line-Two-Night-
Cruise.html
Facebook:
The suggested bid is 56 cents per click, with a daily budget of $20.00 which will generate a maximum of 36 clicks per
day.
The maximum cost for this campaign is $3,640.00.
We will be able to reach 31,311,240 users based on our current targeted selections;
 Males & Females
 Ages 14-30
 United States
MySpace:
The suggested bid is nine cents per click, with a daily budget of $10.00 which will generate a maximum of 111 clicks
per day.
The maximum cost of this campaign is $1,810.00.
We will be able to reach 47,661,589 users based on our current targeting selections:
 Males & females
 Ages 14-30
 Worldwide
You will never pay more than your max bid, but you may pay less.

FIU website (www.fiu.edu)
We will include the direct links to the QEP website on
Facebook, Myspace and Twitter so students are one click
away from finding out FIU’s QEP.
We will insert a footer leader board announcing FIU’s QEP.
Panthersoft, Panthermail& Online portal pages
We will include the direct link to the QEP website and an
announcement regarding the campaign.
Footer/Leader Board
Social Media Links

The Beacon
Research shows that 1.5% of the target market receive their FIU news from the Beacon. For this reason we decided
to have a small number of insertions.
 The Beacon is published every Monday, Wednesday and Friday.
 7,000 issues are circulated to:
– University Park Campus
– Engineering Campus
– Pembroke Pines Campus
– Biscayne Bay Campus
We will insert three half page (48 columns) ads the days of special issues, four quarter page (24 columns) ads and
seven eighth page (12 columns) ads on selected Mondays and Wednesdays of the following months:
 August: Monday 24 (special issue) and Wednesday 26, since this is the first week of school and we want to
welcome students with the big news.
 September: Wednesday 16 and Monday 28, since students are still coming in and are receptive to new
information.
 December: Wednesday 2 and Monday 14 (special issue), to remind them before they leave for winter break.
 January: Monday 4 (special issue) and Wednesday 20, to remind them when they get back from winter break.
 February: Wednesdays 3, 17 and Monday 8 and 22, since it is the month before the SACS campus visit.
 March: Wednesday 3 and Monday 8, since the visit occurs this month.
We will insert ads Mondays and Wednesdays because research shows that readership is
is highest on these days.

Budget
All projected campaign costs are included below, excluding 265 Media fees.
Media Description Budget 2009-2010
Total net cost in
USD 2009-2010
Media Buying 20,000 $ 14.556.00
Promotions 33,300 $ 33,352.83
Total in USD 53,000 $ 47.908.83

Event Calendar
August 26: International Comedy
Show
September 26: FIU Football
FIU VS Toledo
October 17: FIU Football
FIU VS Troy
October 31: FIU Football
FIU VS UL
November 10: Homecoming
“Lip Sync”
November 13: Homecoming
“FIU Ultra”

Human Resources
In order to implement the campaign, the GLI Office will need a street team of between 5-10 members in order to
execute the dissemination of the creative materials during events and successfully implement all marketing activities.
However, the crucial element to the campaign is Roary Rage himself. There are currently three costumes available
with two full-time scholarship funded students also available to undertake any of Roary Rage’s scheduled
engagements.

Recommendations
 Immediate implementation of this campaign as SACS visit is only months away. First scheduled event is August
26th.
 Redesign the current goglobal.fiu.edu website and coordinate it with the new “Where in the World is Roary Rage?”
theme.
 Foster relationships with other on-campus organizations in order to pool resources and effectively communicate
the message of “Global Learning,” while the opportunities are still available.
 Focus as many resources toward creating student awareness as possible, rather than targeting other FIU
affiliates. We predict the latter will become aware as a result of extensive student focused efforts.
 Use the highly skilled, knowledgeable and hard working brains of 265 Media to assist in the implementation of a
successful campaign.

Campaign Evaluation
265 Media feels confident with the research completed for our campaign. However, there are certain ways in which it
could have been improved. For instance, had the research been conducted during the Fall or Spring semesters when
FIU student attendance is at a maximum, this would have resulted in a broader selection of participants and
consequently, more detailed research.
Due to the fact that the SACS accreditation visit is in 2010, it would have been more beneficial to prepare and
implement this campaign as early as 2008. The vast amount of opportunities available would have been utilized more
appropriately and successfully had adequate time been allocated to the planning and implementation of the QEP
campaign.
When working on promotional and marketing tactics, 265 Media took into consideration the budgetary restrictions faced
by the client, which led to more collaborative efforts with other established FIU organizations instead of being
sponsored entirely by the GLI Office.
265 Media, supported by collected research, found one thing that has remained clear throughout this process. FIU and
the GLI Office need to ask the question…
“Where in the World is Roary Rage?”

Appendix : Questionnaire
1. What is your class standing?
a. Freshman
b. Sophomore
c. Junior
d. Senior
e. Graduate Student
f. Faculty/Staff
2. On which campus do you spend the majority of your time?
a. University Park Campus
b. Biscayne Bay Campus
c. Broward Pines Center
3. How do you most receive information about FIU-related news, alerts and events? (Please tick all that apply)
Social Media (Facebook, myspace, twitter etc)
FIU Website (www.fiu.edu)
Panthersoft
FIU Newspaper (The Beacon)
Other students
Professors
FIU Radio Station (WRGP Radiate FM)
FIU Email ( your "@fiu.edu" address)
Posted Media (Banners, flyers, posters etc.)
Other (please specify)

4. Do you live on campus? If YES, please indicate which building:
a. University Park Towers
b. Panther Hall
c. Lakeview North
d. Lakeview South
e. Everglades Hall
f. U.P Apartments
g. Bay Vista Housing
5. If you do NOT live on campus, how do you travel to and from campus?
a. Car
b. Public Transport
c. FIU Panther Shuttle
d. Motorcycle
e. Other (please specify)
6. How do you most travel specifically between the University Park and Biscayne Bay Campuses?
a. Car
b. Golden Panther Express
c. Public Transport
d. Motorcycle
e. Other (please specify)

6. What types of FIU events do you attend, or have attended in the last 6-12 months?
a. Concert
b. Comedy Show
c. Lecture
d. FIU Sporting Event (Football, Basketball etc)
e. Dance Marathon
f. Homecoming
g. Relay for Life
h. Other (please specify)
i. None
7. On a scale of 1-5, with "1" being LEAST IMPORTANT and "5" being MOST IMPORTANT, how would you rate the following benefits?
a. Cultural enrichment within the classroom
b. Active learning strategies
c. FIU’s overall national ranking
d. Increased Job Opportunities
e. Globally focused curriculum
f. Value of the FIU Degree

8. Which of the following FIU facilities have you used in the past month? (Circle all that apply)
a. UP Dining (Aramark: Pollo Tropical, Subway, Burger King, Café Bustelo, Sushi etc)
b. BBC Dining
c. Breezeway Café
d. Starbucks
e. Fresh Food Hall
f. UP Rec Center
g. Computer Lab
h. Vending Machines
i. UP Game Room
j. Green Library
k. BBC Library
l. UP Bookstore
m. BBC Bookstore
n. UP Pantherstop
o. Wellness Center
p. Academic Advising
q. Financial Aid
9. Are you a member of any clubs or organizations associated with FIU? If yes, please state which ones:
_______________________________________________________________________________________
10. Do you know what FIU’s QEP is? If YES, please explain briefly :
_______________________________________________________________________________________

0% 10% 20% 30% 40% 50% 60%
Dining Facilities
Recreation Center
Computer Labs
Vending Machines
Library
Bookstore
Health and Wellness Center
Academic Advising
Financial Aid
Which FIU facilities have you used in the past month?

Nivv_Campaign_Final

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Editor's Notes