Attitude of investors towards post office savings-by means of analysing Investor's level of awareness about various post office savings schemes, their Purpose of investing in post office,Problems faced by them and also impact of demographic factors on investor's behaviour towards various post office saving schemes.

1. ATTITUDE OF INVESTORS TOWARDS
POST OFFICE SAVINGS

2. INTRODUCTION
 Lots of investment opportunities are provided by
many financial institutions like Commercial banks,
Co-operative banks, post office savings bank and Life
insurance corporation public limited company.
 Of all the above mentioned institutions, Post Office
Savings Bank plays a vital role. It provides enormous
benefits to the investors and it is the largest savings
institution in the country.
 The study is an attempt to identify the awareness,
preferences, problems and attitude of investors
towards various deposit schemes offered by the Post
Office among 50 respondents in Chennai.

3. OBJECTIVE OF THE STUDY
 To find out the level of awareness of various
schemes of Post office among the public.
 To find out the purpose of investments in Post
office Deposits Schemes.
 To study the problem faced by depositors in
depositing in Post Office Deposits Schemes.
 To study the impact of demographic factors on
the investor’s behaviour towards post office
saving schemes.

4. SCOPE OF THE STUDY
 The study aims to create awareness among
the investors’ about various post office
deposits schemes.
 It helps working people to invest in various
post office deposits schemes and the
National Savings Organisation (NSO) and
the Post Offices to know the problems faced
by investors in while investing in post office
deposits schemes.

5. HYPOTHESIS
 The demographic factors of the respondents
have no significant influence over their sources
of awareness of various Post Office Deposits
Schemes.
 The demographic factors of the respondents
have no significant influence over their opinion
towards various Post Office Deposits Schemes.
 The demographic factors of the respondents
have no significant influence over the problems
faced by investors in Post office Saving
schemes.

6. METHODOLOGY ADOPTED FOR THE STUDY
 Study Area - The study covers Chennai city in TamilNadu.
 Sample Size – 50 respondents who have invested in post office
deposits schemes.
 Sampling Method Used – Convenience Sampling
 Data Sources - The study is based on primary data that has been
collected using a structured questionnaire.
 Questionnaire- Structured Questionnaire has questions in it.
1.The first part of questionnaire is devoted to the basic
information relating to the respondents such as age, gender, marital
status, and income level, size of the family, education and occupation.
2.The second part of the questionnaire is made to get an
idea of the investors towards Post Office Deposits Schemes.
 Statistical Tool Used- Chi square test is done using SPSS 20.0
 Level of significance- Tests are carried out at 5% and 1% level of the
significance.

7. LIMITATIONS OF THE STUDY
 This study is confined to a particular selected region,
that is, Chennai city and hence conclusions are
drawn with due care when an attempt is made to
generalize the results.
 Due to paucity of time, the size of the sample is
restricted to 50.
 As this study is concerned with financial matters,
investors’ reluctance to disclose information on some
items in the questionnaire had to be encountered.

8. DATA ANALYSIS

9. TABLE 1: LEVEL OF AWARENESS TOWARDS
VARIOUS POST OFFICE SAVINGS
S.NO DESCRIPTION TOTAL
RESPONSES
PERCENTAGE
1. Post Office Savings Account 7 14.00
2. Post Office Recurring Deposit 14 28.00
3. Post Office Time Deposits 4 8.00
4. Post Office Monthly Income Account 6 12.00
5. Senior Citizen Savings Scheme 2 4.00
6. National Savings Certificates 8 16.00
7. Kisan Vikas Patra 6 12.00
8. Public Provident Funds 3 6.00
TOTAL RESPONSES 50 100.00

10. TABLE 2: PURPOSE OF INVESTMENT
S.NO DESCRIPTION TOTAL
RESPONSES
PERCENTAGE
1. For Retirement And Old Age 13 26.00
2. Child's Education 10 21.00
3. Child's Marriage 12 23.00
4. Acquiring An Asset 6 12.00
5. Other Purposes 9 18.00
TOTAL RESPONSES 50 100.00

11. TABLE 3: PROBLEM FACED BY DEPOSITORS IN
DEPOSITING IN POST OFFICE DEPOSITS
SCHEMES
S.NO DESCRIPTION TOTAL
RESPONSES
PERCENTAGE
1. Poor Awareness 10 20.00
2. Less aware due to Less advertisement 7 14.00
3. Less Attractive 6 11.00
4. Low return 4 9.00
5. Problem of liquidity 3 7.00
6. Low Capital Appreciation 1 2.00
7. Problem of IT and technology related
services (e-payment)
6 11.00
8. Late and improper service 5 10.00
9. Agents not reliable 3 7.00
10. Incompatible Hospitality 4 8.00
11. No guarantee of return of money 1 1.00
TOTAL RESPONSES 50 100.00

12. TABLE 4: SOURCE OF AWARENESS
S.NO DESCRIPTION TOTAL
RESPONSE
S
PERCENTAGE
1. From Relatives & Colleagues 20 40.00
2. From Newspapers 7 14.00
3. From Financial Advisors 6 12.00
4. From Media 5 10.00
5. Other Sources 12 24.00
TOTAL RESPONSE 50 100.00

13. CHI SQUARE TEST
TABLE 5: PERSONAL FACTOR AND SOURCE
OF AWARENESS OF POST OFFICE
DEPOSITS SCHEMEHo: The demographic factors of the respondents have no significant influence over the Source of
awareness in investing in Post Office Deposits Schemes.
H1: The demographic factors of the respondents have significant influence over the Source of
awareness in investing in Post Office Deposits Schemes.
PERSONAL
FACTOR
CHI SQUARE
VALUE
DEGREE OF
FREEDOM
TABLE VALUE S/NS
AGE 4.326 16 26.296 NS
GENDER 2.267 9 9.488 NS
MARITAL
STATUS
8.986 4 9.488 NS
QUALIFICATION 5.826 16 26.296 NS
INCOME 5.364 12 21.026 NS
FAMILY SIZE 16.901 16 26.296 NS

14. TABLE 6: OPINION OF INVESTORS
S.NO DESCRIPTION TOTAL
RESPONSE
PERCENTAGE
1. Tax-Free Interest 10 20.00
2. Safe, Secure And Risk-Free
Investment
20 40.00
3. Nomination Facility Is Available 3 6.00
4. Attractive Rates Of Interest 5 10.00
5. Nomination Can Be Changed At
Any Time
1 2.00
6. Instruments Are Easily
Transferable
1 2.00
7. Regular Monthly Income 3 6.00
8. Tax Benefit 7 14.00
TOTAL RESPONSE 50 100.00

15. TABLE 7: PERSONAL FACTOR AND LEVEL OF
OPINION OF INVESTOR TOWARDS VARIOUS
POST OFFICE DEPOSIT SCHEMES.
Ho: The demographic factors of the respondents have no significant influence over the Level of
opinion of investor in investing in Post Office Deposits Schemes.
H1: The demographic factors of the respondents have significant influence over the Level of opinion of
investor in investing in Post Office Deposits Schemes.
PERSONAL
FACTOR
CHI SQUARE
VALUE
DEGREE OF
FREEDOM
TABLE VALUE S/NS
AGE 6.727 12 21.026 NS
GENDER 2.124 3 7.815 NS
MARITAL
STATUS
5.303 3 7.815 NS
QUALIFICATION 12.958 12 21.026 NS
INCOME 24.079 9 16.919 S
FAMILY SIZE 11.826 12 21.026 NS

16. TABLE 8: PERSONAL FACTOR AND
PROBLEMS FACED BY THE RESPONDENTS
Ho: The demographic factors of the respondents have no significant influence over the problems faced
by investors of Post Office Deposits Schemes.
H1: The demographic factors of the respondents have significant influence over the problems faced by
investors of Post Office Deposits Schemes.
PERSONAL
FACTOR
CHI SQUARE
VALUE
DEGREE OF
FREEDOM
TABLE VALUE S/NS
AGE 29.255 40 55.759 NS
GENDER 9.315 10 18.307 NS
MARITAL
STATUS
13.111 10 18.307 NS
QUALIFICATION 31.330 40 55.759 NS
INCOME 46.074 30 43.773 S
FAMILY SIZE 27.247 40 55.759 NS
OCCUPATION 52.141 50 67.505 NS

17. FINDINGS
 Demographic factors have no significant influence over sources of awareness.
Whereas personal factors except monthly income has no significance in case of
problem faced regarding Post Office Deposits Schemes and level of opinion
 Majority of the respondents invest in post office deposits schemes for the purpose of
safety and security.
 The level of awareness of the respondents about various Deposits schemes are very
low except Recurring Deposits and Post Office Saving Bank A/C due to this majority of
the respondents have invested only in Recurring Deposits, Post Office Saving Bank
A/C and Post Office Monthly Income Scheme. Very less no. of respondents have
invested in other schemes. Though the level of awareness of the respondents
regarding Post Office Deposits Schemes is low but majority of the respondents has
good opinion about it. This shows people like to deposits in Post Office Deposits
Schemes.
 The major problems faced by respondents while depositing in post office deposits
schemes were Poor awareness, less advertisement and low rate of return.

18. CONCLUSION
 Study discloses that Post Office Savings Bank in India
differentiates its offer by building a unique bundle of
competitive advantage.
 POSBs are still preferred by investors as it is fully backed by
government and functioning for long. The trust is high in
investors where safety of the deposit money is more
important issue than the returns on investments.
 The only problem lies is that it is not taking strong steps to
deliver and communicate the desired position to target
customers.

19. THANK YOU