India E-Health Services Market Outlook to 2020 – Focus on On-Call Home Healthcare, Telemedicine, M-Health and Healthcare IT Segment which provides a comprehensive analysis of the telemedicine market, e-health marketplace, on-call home healthcare and healthcare IT market in India. The report covers various aspects such as market size of India e-health services market, segmentation on the basis of service areas in telemedicine, type of consultation, medium of consultations in e-health marketplace, patient profiles, tier-1, tier-2 and tier-3 cities, home healthcare medical devices & services market and EHR, LIS & PIS Software in Healthcare IT market. The report is useful for telemedicine services providers, companies which uses internet for providing medical consultations, home healthcare service providers, hospitals which want to provide telemedicine or online medical services to patients, EHR, LIS & PIS software vendors & buyers and new players venturing in the market.

1. India E-Health Services Market Report -
2020

2. India E-Health Services Market is enjoying strong growth
momentum with rapidly emerging new technologies in
the healthcare market. In 2015, the e-health services
market has reached INR ~ crore, registering a growth of
16.2% from the previous year.
E-Health services market has escalated remarkably at a
CAGR of 20.4% from FY’2010-FY’2015.The-e-health
services market has been segmented into four broad
categories, which includes telemedicine services, e-
health marketplace, on-call home healthcare services
market and IT healthcare market with a focus on EHR,
LIS and PIS software.

3. The contribution of healthcare IT market has been the
highest in the past several years.
Continued technological innovations are helping the
healthcare industry to deliver better care outcomes.
Rural areas constitute a huge untapped market for the
e-health services market in India with an availability of
less than 1 doctor is available per 1000 patients and less
than 1 bed is available per 1000 beds in the hospitals.
The future of e-health services will be driven by scarcity
of quality healthcare services especially in the Tier-2 and
Tier-3 cities coupled with acute shortage of doctors,
nursing staff and medical services especially in rural
areas in India.

4. There has been a recent shift witnessed in the
customers focus from local healthcare services to
quality healthcare services especially in
telemedicine services market and second opinion
consultation services. Leading players in these e
health services categories have constantly focused
to evolve new technologies and processes to lure
more customers, with a view to offer better
healthcare services.The telemedicine market
involves the use of telecommunication services to
exchange medical information from one site to
another site.The access to quality healthcare
services has persistently provided thrust to the
growth of telemedicine industry in India.

5. Telemedicine providers have been categorized into three
groups: Private Hospitals, Government Hospitals and
NGO’s. PrivateTelemedicine centres accounted for ~%;
the share of Government telemedicine centers was
calculated to be ~% of the total telemedicine centers in
India in 2015.
The telemedicine market in India has been segmented into
tele-radiology, tele-consultancy, tele-pathology, tele-
dermatology, tele-ICU, tele-surgery and tele-
ophthalmology.The tele-consultancy is the second
largest sector in the telemedicine market in India,
contributing

6. There has been a shift witnessed in the customers focus
from getting consultations from doctors in brick and
mortar hospitals to online consultations in the recent
years, particularly in the urban and semi urban areas.
This is primarily due to constraints of time & distance,
easy availability of doctor’s online and increase in
population
The E-health market place has expanded at a phenomenal
CAGR of 24.8% with INR~ Crore from 2013 to INR ~
Crore in 2015.

7. The on-call home healthcare industry is mainly segmented
into two categories, which includes home healthcare
devices market and home healthcare services market, of
which the contribution of home healthcare devices
market has been the highest in the past several years.
The home healthcare market in India has grown at a
CAGR of 20% from INR ~ crore in 2014 to INR ~
crore in 2015. Growth in this sector has been the
representative of swiftly changing macroeconomic
dynamics such as increase in private expenditure on
healthcare, improving standard of living and increase in
consumer disposable income

8. The demand of home healthcare services primarily arises
from elderly care and physiotherapy which accounted
for 55% of the overall demand in FY’2015.
The on-call home healthcare services market has been
segmented on the basis of demand from tier-1, tier-2
and tier-3 cities. Growing urbanization and increment in
disposable income has been considered as primary
reasons behind the surge in demand for home
healthcare services in Tier-1 cities in India.
The market has been dominated by Portea Medical which
displayed the highest share in on-call home healthcare
market and it is likely to continue to dominate in the
future.

9. Health information technology describes a comprehensive
management of health information across the
computerized systems and its secure exchange between
customers, providers, government and insurers.
The market for healthcare IT in India has witnessed
registered a CAGR of ~% over the period with INR~
crore in 2010 to INR~ crore in 2015.The healthcare
market in India has been primarily segmented into
electronic health records, laboratory information
system and pharmacy information system. Electronic
health records market has conventionally contributed
the largest share in the market.

10. It held a tremendous share of ~% in the overall market
revenue in FY’2015 and recorded sales worth of INR ~
million during the year.
Pharmacies across India have widely purchased PIS,
thereby impeding the market growth.The share of PIS
and LIS in overall market revenue has escalated from
~% in FY’2010 to ~% in FY’2015.Another reason for
stupendous rise in the market for pharmacy information
systems and laboratory Information Systems in India has
been the business from repeat clients.A considerable
amount of AMC of ~% is being charged from a
pharmacy for by PIS vendors and LIS vendors, thus
impelling the total market revenue.

11. The Healthcare IT market in India will continue to grow at
a considerable pace in the next few years with addition
of small hospitals in different regions in the country.
Furthermore, with new upcoming technologies such as
m-health and e-prescriptions, IT investments on
softwares would further rise with a focus on integrating
billing and online availability of patient records across
hospitals.
The market is projected to grow at a CAGR of ~% with
INR~ crore in FY’2016 to INR ~ crore in 2020.

12. The m-health is an e-health application which majorly
constitutes the use of telecommunications and
multimedia technologies combined within mobile and
wireless healthcare delivery system. It is a branch of e-
health market that includes the use of information
technologies for health services
The M-Health services market has been segmented into
Patient Pathway Solutions and Healthcare Support
Services. Patient pathway solution includes wellness,
prevention of disease, diagnosis & treatment services
and monitoring of patient which involves direct
interaction of the patient with the doctor

13. The M-Health services market has been segmented into
Patient Pathway Solutions and Healthcare Support
Services. Patient pathway solution includes wellness,
prevention of disease, diagnosis & treatment services
and monitoring of patient which involves direct
interaction of the patient with the doctor.With the
proliferation of Smartphone in India and easy access of
mobile internet services have provided a huge impetus
to m-health services in India. It has been estimated that,
in FY’2014, the mobile phone penetration stood at ~%
with ~% Smartphone users in India.
The mobile health services are generally economical as
compared to consultation with the in person
consultation.

14. This is due to the fact that doctors provide m-health
services to patients in their spare time and it saves
doctors and patients timeIn addition to m-health
services offered at the various applications on
Smartphone, several mobile telecommunications
companies such as Aircel,Airtel and Idea have tied up
with leading chains of private hospitals in India to
provide 24/7 quality healthcare services at the
convenience of mobile phone.Aircel has tied up Apollo
Healthcare to provide access to quality medical advice
from the comfort of customer’s place, where customers
get instant advice from a panel of Apollo Hospitals
doctors which specializes in various fields @ INR 2 per
minute.

15. Several m-health companies are expected to enter the
market in the future.This is primarily because of low
competition in the m-health market and lesser number
of companies in the market. New business models and
low start up costs along with the innovations in cloud &
mobile technologies will be driving the m-health
industry to move forward in the future
M-Health has been a very widely adopted phenomenon in
most of the developed countries and developing
countries namely USA and China. It has emerged as an
extension of junction between healthcare and
technology.

16. M-Health improves the human engagement in healthcare
practices by decreasing the costs of medical
consultations, remote availability of doctors, fewer in
person visits, greater adherence to well being and
treatment plans. Semi-literate people in villages are
becoming expert mobile users and getting informed
about different technologies and innovations due to
digital and print media

17.  Read Detail Report here –
https://www.kenresearch.com/healthcare/general-healthcare/india-online-
healthcare-services-market-report/3568-91.html
 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresear.com

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