Case study of EUROSTAR and COCA COLA.

1. Business risk faced by EUROSTAR:
 Any technical failure
 Hindrance from workforce like strikes, lower skilled performance.
 Since, it operates within the boundaries of more than one nation it
has to acquainted with trilateral treties
 Reputational risks may be done from delay or cancellation of trains
or anything that causes direct annoyance to passengers.
 Natural disasters like earthquakes.
 Financial risks/crises
 Strategic errors on the part of action plans.

2. How EUROSTAR deals with business risks:
 PROACTIVE,STRUCTURED,and STRATEGIC approach to
every possible risk involved in business.
 Eurostar has full training programme of exercises that simulate
various 'disasters' both practical as well as simple round table
discussions .
 Adoption of open culture that encourages teamwork and co-
operaiton
 Reviewing of its action plan on a regular basis so as to find
faults and tackle new threats
 Learning from other institutions and failures

3. COCA-COLA
 It’s a beverage industry that manufactures stores, restaurants, and
vending machines throughout the world. It is produced by The Coca-
Cola Company of Atlanta, Georgia, and is often referred to simply as
Coket manufactures soft drinks
 It’s vast growing industry with more than 7 billion potential
consumers around the globe.
 A typical can of Coca-Cola (12 fl ounces/355 ml) contains 38 grams
of sugar
 Coca-Cola has a market capitalization of $170 billion
 Their target is generally family audience.

4. Business risks involved…
 Keep rejuvenating itself with new and continuing trends.
 Lack of strong distribution chain connecting deep ends of globe.
 The product has to be compatible with changing fssai standards in
india and other countries.
 Poor warehousing and preservation management plans.
 Availability of raw materials like water in this case.
 Copy cats hampers brand value.
 Fierce competition.
 Regulations and health concerns.

5. How do they fight….
 Strong marketing and advertising tactics and plans.
 Most extensive beverage distribution system .
 Making consumers constantly reminded off.
 Maintaining customer loyalty.
 Maintaining strong brand equity and brand value.
 Respecting food standards of various places.