Disney is the market leader when it comes to Entertainment Industry. It has remarkable portfolio. This case study, studies how Disney is able to connect with its customers and challenges it faces.

1. Title Layout
Subtitle
WE
HUMANS
ARE
DREAMERS

2. Title and Content Layout with List
• Add your first bullet point here
• Add your second bullet point here
• Add your third bullet point here

3. ABOUT DISNEY
“ENTERTAINMENT FOR ALL“

4. Not possible
Dreams are infinite

5. HAPPINESS
LAUGHTER
PLEASURE

6. PERSONAL FACTORS

8. ‘ ’

10. MEMORY
EMOTIONS

11. How is Disney able to
deliver such an
experience and
connect to its core
Customers ?

12. STUDIO ENTERAINMENT

13. DISNEY PRODUCTS

14. MEDIA AND FRANCHISES

15. PARKS, RESORTS AND CRUISELINERS

16. BRANDS ACQUIRED

17. SWOT
A
N
A
L
Y
S
I
S

18. THE
NEW
DOMAIN
THE
AGE
OF
VIDEO GAMES
&
SUPERHEROES

19. BENEFITS
AND
RISKS
’

20. SUMMARY
Sources: Kotler Marketing Management, Wikipedia, Google, Disney.com ..

21. DISCLAIMER