1. Press Release Analysis
Nikki Fitzpatrick- PR/Marketing/
Digital Community Intern

2. Agenda
Overview
Communications channels
Click thrus by channel
Total Press releases
Headline Impressions
Release Views
2

3. Objectives
To analyze IEEE Press Releases
Being able to recognize what needs improvement
Brings awareness to audience interaction
3

4. Communication Channels Used for
Analysis
Facebook, Twitter, LinkedIn https://www.facebook.com/ieeesa https://
twitter.com/IEEESA https://www.linkedin.com/groups/IEEESA-Official-
IEEE-Standards-Association
IEEE Website: http://www.ieee.org/index.html
IEEE-SA Website: http://standards.ieee.org/
IEEE Standards insight blog: http://standardsinsight.com/
Source: BusinessWire
4

5. Click Thrus by channel
5
Source: BusinessWire
Channel Click Thrus
Social Media 138
IEEE Website 127
IEEE-SA 452
IEEE-SA Blog 73

6. Total Press Releases per month
6
Chart Title
0
1
3
4
5
January Febuary March April May June July
Press
Releas
Source: BusinessWire

7. Release Views as of July 25th, 2014
7
Source: BusinessWire
Release Views
0
4,500
9,000
13,500
18,000
January Febuary March April May June July
Release Views

8. Headline Impression as of July 25th
, 2014
Chart Title
0
7,500
15,000
22,500
30,000
January Febuary March April May June July
Headline
Source: BusinessWire

9. Please see spreadsheet for other
information.
9

10. Thank You.