You’ve released your app and it doesn’t sell? You are just wondering in the dark, updating it and still no success? You are screwed if you do not analyze your data! Examining the reasons for crashes and why people think it sucks will alleviate your suffering.

1. Newly released app: tap-
tap-tap or crap?
Devclub vol 32, 18 june 2015
Nikita Tihonovs

2. http://www.gartner.com/newsroom/id/2648515
0.01% success rate

3. Product Owner at IntechSystems
Mobile apps and e-commerce platform development
Co-owner @ multimerch.com
MBA @ Riga Business School
Who I am

4. Where they drop off

5. They stay given that
1. Your app solves the problem
2. The user experience is great

6. We’ll talk about these users

7. ● Devs are doing better
● 3m Retention: 17%

8. https://www.sixtbicycle.lv/en/vairak/foto_galerija

15. Do it properly

16. App Quality

17. What you care for most
1. daily active users
2. daily new users
3. monthly active users
4. crash-free users
5. sessions
6. session length
http://waynechang.com/how-six-people-built-the-2-mobile-analytics-tool-in-just-a-few-months-full-article

18. Crashlytics: fabric.io

20. Testing feedback
● Error full stack trace
● Shows unreported crashes
● Project-management tool integration

21. $0
Sales
OK, you are crashless

22. Oh you, wait a second!

23. Where’s the problem?

24. Time to gather data
Funnel cohort segments Time in App versions
sessions Conversion rate retention Attribution
devices Users behavior acquisition LTVnot Latvian Television :)
Session length goals screen flow
Events ecommerce Demographics

25. OMG
Google Analytics academy & certifications

27. Picture your needs
What I want users to do?
What they hate about my app?
What are the key KPIs?

28. Ecommerce app
Top-100 US retailer

29. Ecommerce App

33. Let’s work on Payment Methods

34. Conversion rate
2.07%
1.21%

35. Why?

36. Typical android user

37. http://www.monetate.com/resources/research/#ufh-i-48179143-ecommerce-quarterly-q4-2014

38. Comparing comparable
Apps
● iOS conversion 1.42%
● Android conversion 0.71%
Mobile site
● iOS conversion 1.12%
● Android conversion 1.07%
Same period of time, 3 months, roughly the same functionality

39. Do we have a problem?

40. Garbage in - Garbage out
Correct the sampling:
● Compare versions
● Compare periods when 1 version was used

42. Look at it in dynamics

43. -Are we doing any better?
-Yes
-Is there still a problem?
-Yes

44. Who’s spoiling my stats?

45. Tester’s workplace

46. Your budget

47. Specific deviceAll the data

48. Your findings

49. Who’s spoiling my stats?
● old versions
● users outside your target audience
● Yourself (exclude your IP !!!)

50. Test the app

51. Grandma-with-balls Test

52. Tips
● Schedule releases of your apps
● Add annotations to analytics
● Ask the analytics the “right” questions

53. Metrics
Troubleshooting
Marketing

54. We are hiring
Senior DB Dev (MS SLQ)
PHP Dev
DevOps
DBA
Scrum Master
http://intexsys.lv/careers

55. Feedback
☺ ☹

56. Sponsors of 32nd
DevClub.lv