2. SOCIAL MEDIA ANALYTICS
• The social media analytics is the application of gathering data from
social media websites and using it to make business decisions.
• The most commonly use of this method is to mine customer
sentiment and customer service activities.
• It is essential in running a successful social campaign to determine
various portion of the social marketing.
3. IMPORTANCE
• The social media intelligence initiates to determine which business
goals the data that is gathered and analyzed will benefit.
• There objective include increasing revenues, reducing customers
service cost, getting feedback on products and services and improving
public opinion of a particular product or business division.
• When the business goal heave been identified, business should define
key performance indicators to evaluate the business analytics data.
4. TOOLS IN SOCIAL MEDIA ANALYTICS
• There are a number of tools for analyzing unstructured data found in
tweets and Facebook posts. They also harvest and store the data.
• The tools might be from niche players, while more traditional
enterprise analytics software vendors offer packages dedicated to
social media intelligence.
• More of social media analytics rely on machine learning, popular
open platforms like R, python serve as social media analytics tools.
6. FEW EXAMPLE OF SOCIAL MEDIA
ANALYTICS
• Social media analytics helps organizations understand their targeted
audience.
• Social media analytics can increase engagement and responsiveness.
• It helps to measure and improve brand awareness.
• Helps us to learn from the competition.
