1. SECOND DRAFT
NICOL VIVIANA OTALORA-EDWIN ALBERTO FORERO
ENGLISH IV
TEACHER: LINA PARRA
OBJECTIVES
 Generate interest in our fellows in the topic of emotional marketing.
 Describe how it works on the emotional marketing each of the cerebral
hemispheres, so that it does and why it is important for such tools advertisers to
reach a target group.
 Communicate because emotionally, is so important in advertising.
1. First Topic
Emotional Marketing
Purchase with a real emotion
Based their strategies on establishing an effective link and durable with the client.
2. Second Topic
The Cerebral Hemispheres And its Your Emotional Relationship Marketing
The Brain Has Two Hemispheres, The Right And Left
The right has
Creativity
Art
Music
Fantasy
This part keep back the images, symbols and feelings.
The left has
Numbers
Mathematics
Read
Write
This part known logical and analytical
This is very important for the emotional marketing.
The relationship of the hemispheres with emotions is given based on the level of activity.

2. 1. Third Topic
Emotions – There are 8 universal emotions
Love
Joy
Surprise
Fear
Sadness
Anger
Shame
Repulsion
Is used to create a path for creating a emotional loyalty, what moves to the people are the
emotions. All knowledge come of emotions. It is used alot in advertising to attract
customers.
Advertising aimed at our heart and not our brains
We see ads that generate sensations and relate with them and also as how brands now it
creating more experiences.
DEVELOPMENT
Investigate on the subject from the psychological point of view and advertising, collecting
information from some advertising agencies, YouTube videos and pages related to the
topic, web sites and blogs
we will give our conclusions at the end of the presentation.
FORMAT
We will do our power point presentation.
CONCLUSION
Consider the emotions is very important to make good publicity.
BIBLIOGRAPHY
http://www.heat.com.co/noticias.php
http://www.prnoticias.com/index.php/marketing/1104-asociaciones-
prmarketing/20118222-la-magia-del-marketing-de-emociones-el-caso-disney
http://www.estoesmarketing.com/marketing/Marketing%20Emocional.pdf
http://consejos.ahorro.net/2013/01/05/que-es-el-marketing-emocional/
http://www.youtube.com/watch?v=BHJYu5FPKmw