1. Speakers include:
The Future of
Nordic Non-Life
InsuranceUnleash your competitive advantage with insights from
insurance industry leaders
2nd and 3rd June 2015
Radisson Blu Scandinavia Hotel, Copenhagen
From the producers of
The Future of General Insurance, The Future of European Insurance Fraud and
20:20 Customer Experience: Financial Services Nordics
Marketforce’s Inaugural Conference
Torbjörn Magnusson
President & Chief Executive Officer
If P&C Insurance
Steen Holse Andersen
Chief Operating Officer
LB Forsikring
Rune Arneberg
Executive Vice President &
Chief Operating Officer
Vardia Insurance Group
Bjørn Sandqvist
Senior Vice President, Pricing
& Business Intelligence
Tryg
Steinunn Hlíf Sigurðardóttir
Managing Director – Claims
Vörður
Jesper Andersen
Executive Vice President, Head of
Strategy & Business Intelligence
GF Forsikring
Turid Grotmoll
Chief Executive Officer
SpareBank 1 Forsikring
Timo Ahvonen
Chief Development Officer
Fennia
Óskar Hauksson
Vice President Finance &
Operations, Chief Financial
Officer
Tryggingamiðstöðin
Cecilie Ditlev-Simonsen
Executive Vice President, Brand,
Communications & Marketing
Gjensidige Forsikring
Daniel Soussan
Chief Executive Officer
Insplanet
Camilla Engelshardt
Kirkegaard
Head of Online
Alka Forsikring
Exclusive rates
for insurance
companies available
Sponsors:
Early registration
rates available
Book before 27th
March to save up to €400

2. BOOK ONLINE www.marketforce.eu.com/nordicnonlife330
Reasons to attend:
• Meet more than 100 of your peers from across
the Nordic region
• Hear the experiences of 20+ expert speakers
from functions including Strategy, Operations,
Pricing, Business Intelligence, Marketing, Claims
and more!
• Get strategic and in-depth insights with over 14
hours of focused content…
• …with an extra 5 hours for networking – including
at our intimate drinks reception
An all-new opportunity to meet market-leading insurers, The Future of Nordic Non-Life Insurance explores the biggest
challenges and most exciting opportunities facing the sector. With an unrivalled breadth of content that spans pricing,
marketing, claims, strategy and much more, it’s a unique opportunity to get cross-function, pan-industry insight,
making this a must-attend event for those looking to navigate their way to success in Nordic non-life.
Join the debate on Twitter using the hashtag #nordicnonlife15 or follow @MarketforceIns
Key topics for discussion include:
• Using digital channels to transform your
customer engagement strategy
• Adapting to the changing distribution landscape
and the growth of aggregators
• Optimising operations in response to changing
market conditions and digitalisation
• New business models and new technologies: the
innovations and disruptors of the future
• Leveraging analytics in pricing and the customer
experience to deliver data-driven insights
• Enhancing the claims process to ensure
customer-centricity and business efficiencies
...made special by all the great and highly
qualified people that were sharing their
experiences
Head of SIU, Norway, Gjensidige Forsikring
A great agenda, great speakers, and
great questions from the floor make for a
conference that adds value
Chief Claims Officer, DAS Group
An exceptionally well organised
conference with in depth and best practice
presentations
Director of the Fraud Prevention, Detection &
Investigation Officer, Zavarovalnica Triglav
Comments on
Marketforce conferences:
Who you will meet:
Our insurance events attract senior representatives
from a wide range of companies working in the
industry, including:
ACE Group
Admiral Group
Ageas
AIG
Alka Forsikring
Allianz Group
Aon Group
Aviva
AXA Group
Codan
Direct Line Group
ERGO Insurance
Fennia Group
Folksam Group
Generali Group
GF Forsikring
Gjensidige Forsikring
Groupama
Hiscox
If P&C Insurance
Ikano Försäkring
ING
InShared
LB Forsikring
Lloyds Banking Group
LV=
NEM Forsikring
NFU Mutual
NN-Group
RSA Group
SpareBank 1 Forsikring
The AA
Topdanmark
Tryg
Trygg-Hansa
Tryggingamiðstöðin
Vardia Insurance Group
Vörður
XL Group
Zurich Insurance Group
Join us for a drinks reception in
central Copenhagen on the evening of
day one. Continue the discussions
from the day with your peers in an
informal setting.
Drinks Reception

3. 2
3
1
09.10 Welcome address from Marketforce
09.15 Chairman’s opening remarks
Driving progress in Nordic insurance – the
view from the top
09.20
P2P
!
?
!
P2P
Keynote Address
Developing a world-class insurer: old truths and new realities
Torbjörn Magnusson, President & Chief Executive Officer, If
P&C Insurance
09.40 Safeguarding the new generation of customers: meeting and
surpassing expectations
Turid Grotmoll, Chief Executive Officer, SpareBank 1 Forsikring
10.00 Advisory session
Senior Representative, FICO
10.20 P2P
!
?
!
P2P
Panel Discussion
Maintaining a competitive edge: challenges and opportunities
on the road ahead
• Reviewing the economic and regulatory outlook: how are
insurers faring?
• Which lines are proving to be most profitable? Where can
performance be improved?
• How is the distribution of insurance changing? What does that
mean for operations?
• Value vs price: how can the industry ensure customers focus
on what really matters?
• How can customer-centricity best be built into product
development?
• What role will new technologies play in enhancing
relationships and driving profitability?
Torbjörn Magnusson, President & Chief Executive Officer, If
P&C Insurance
Turid Grotmoll, Chief Executive Officer, SpareBank 1 Forsikring
Steen Holse Andersen, Chief Operating Officer, LB Forsikring
Jesper Andersen, Executive Vice President, Head of Strategy &
Business Intelligence, GF Forsikring
Senior Representative, FICO
11.00 Refreshments
Raising the bar in digital insurance – a new era
for customer engagement
The communication revolution has transformed customers’
interactions with, and expectations of, their service providers;
enabling multi-channel contact has become a competitive
imperative. In this session, delegates will hear a selection of
case studies exploring how best to optimise individual channels,
before exploring how these can be joined up to deliver a
seamless customer experience.
11.30
P2P
!
?
!
P2P
Case Study
From bricks to clicks: maximising the value of your online
presence
Christoffer Petersson, Head of Digital Excellence, Trygg-Hansa
11.45
P2P
!
?
!
P2P
Case Study
Making mobile a hit: creating meaningful relationships on-the-
move
Camilla Engelshardt Kirkegaard, Head of Online, Alka
Forsikring
12.00
P2P
!
?
!
P2P
Case Study
Perfecting social media: enhancing brands, engagement and
retention
Cecilie Ditlev-Simonsen, Executive Vice President, Brand,
Communications & Marketing, Gjensidige Forsikring
12.15 Advisory session
Glynda Gill, Digital Strategy Director, Guidewire Software
12.30 P2P
!
?
!
P2P
Mobile Voting
Boosting insurers’ digital presence: destination omnichannel?
In this session, delegates will vote on a series of questions using
their mobile devices. The panellists will discuss the results as
they appear. Topics to be explored include:
• How important is omnichannel? Is multichannel enough?
• Which channels are proving most popular now? Will this
change?
• What are the biggest barriers to achieving seamless channel
integration?
• How much investment is required to deliver an enhanced
channel strategy?
• How will the spread of digitalisation affect customer support
staff?
Christoffer Petersson, Head of Digital Excellence, Trygg-Hansa
Cecilie Ditlev-Simonsen, Executive Vice President, Brand,
Communications & Marketing, Gjensidige Forsikring
Camilla Engelshardt Kirkegaard, Head of Online, Alka
Forsikring
Glynda Gill, Digital Strategy Director, Guidewire Software
13.15 Lunch hosted by Guidewire Software
Unleashing data-driven insight – insurers’
secret weapon
The information explosion and constant innovation in analytics
puts more data and insight at insurers’ fingertips than ever
before. In this session, delegates will hear how analytics are
being applied in two key areas – pricing and customer insight –
before getting the chance to pose their burning questions to an
expert panel.
14.30 Predictive analytics & risk-based pricing: improving precision
for greater profitability
Bjørn Sandqvist, Senior Vice President, Pricing & Business
Intelligence, Tryg
14.50 Customer analytics: driving rich, relevant & remarkable
communications
Marion Løken, Head of Business Intelligence & Analytics – BA IT
Private, If P&C Insurance
15.10 Advisory session
15.30
P2P
!
?
!
P2P
Ask the Experts
Big puzzle, big rewards: extracting value from data
Delegates will spend 10 minutes discussing the previous
presentations in order to devise their most critical questions for
the panel. In the 20 minutes that follow, they will feed back their
questions to the panel for comment. Topics could include:
• From skills to technology: what are the key components that
you need to get started?
• All in? How do you decide what level of investment is needed
to achieve ROI?
• Which internal and external data will be most useful? How
can you know?
• How can data protection and privacy issues best be
addressed?
• What needs to be done to extract maximum value from the
data?
Bjørn Sandqvist, Senior Vice President, Pricing & Business
Intelligence, Tryg
Björn Dalemo, Pricing & Underwriting Director, Personal Lines,
Trygg-Hansa
Day 1 - Tuesday 2nd June 2015
TELEPHONE +44 (0)20 7760 8699
The Future of
Nordic Non-Life Insurance
2nd and 3rd June 2015 | Radisson Blu Scandinavia Hotel, Copenhagen

4. 6
4
5
Marion Løken, Head of Business Intelligence & Analytics – BA IT
Private, If P&C Insurance
16.00 Refreshments
The great distribution shakeup? The rise of
price comparison sites
16.30 Learning to live with aggregators: the UK experience
Aggregators, or price comparison websites, have rapidly
become central to the UK insurance industry. And there have
been many positives: greater distribution reach for insurers,
lower pricing and improved transparency for consumers. But
focusing on price comes at a cost. Extreme competition can
make profitability elusive, and it becomes difficult to showcase
value-added services. This presentation will explore what it is
like to operate in this kind of environment and how insurers
must adapt to survive.
Speaker to be confirmed
16.50
P2P
!
?
!
P2P
Case Study
Making waves and making headway: price comparison in the
Nordics
Denmark’s first commercial insurance aggregator, Comparo,
launched in the region in June 2013. Two years on, Comparo’s
Chief Executive Officer explores what it and the industry have
learned so far and how he expects the aggregator landscape to
evolve in the years ahead.
Lars Lund-Nielsen, Chief Executive Officer, Nordic Consumer
Portals
17.10 P2P
!
?
!
P2P
Mobile Voting
Confronting the revolution in insurance buying: the future of
distribution
In this session, delegates will vote on a series of questions using
their mobile devices. The panellists will discuss the results as
they appear. Topics to be explored include:
• How great is the risk of commoditisation in the Nordic
insurance market?
• How can insurers effectively differentiate on aggregator sites?
• How much will websites need to change to ensure an
integrated buying experience?
• What does the future hold for brokers and agents if
aggregators continue to grow?
Lars Lund-Nielsen, Chief Executive Officer, Nordic Consumer
Portals
Daniel Soussan, Chief Executive Officer, Insplanet
Further panellist to be confirmed
17.40 Chairman’s closing remarks and end of day 1, followed by
drinks reception in central Copenhagen
09.00 Chairman’s opening remarks
Creating and sustaining customer-centric
operations
09.05 Adapting to regulation and market conditions: turning change
into opportunity
Óskar Hauksson, Vice President Finance & Operations, Chief
Financial Officer, Tryggingamiðstöðin
09.25 Digitalisation: a good servant but a bad master
Timo Ahvonen, Chief Development Officer, Fennia
09.45 Building excellent operations for a superb customer
experience
Rune Arneberg, Executive Vice President & Chief Operating
Officer, Vardia Insurance Group
10.05 Advisory session
10.25 P2P
!
?
!
P2P
Panel Discussion
Delivering enhanced operations – what are the next steps?
• What impact is digitalisation having on people, processes and
systems?
• Renovation or replacement: how are insurers addressing the
limitations of legacy?
• How do operations need to adapt as the number of customer
touch-points increases?
• Delivering efficiencies and tailored customer journeys: what
do you need to consider?
• Assessing the impact of self-service: what does it mean for
contact centres and staff?
• Which technologies offer the greatest potential to increase
operational efficiency?
Óskar Hauksson, Vice President Finance & Operations, Chief
Financial Officer, Tryggingamiðstöðin
Timo Ahvonen, Chief Development Officer, Fennia
Rune Arneberg, Executive Vice President & Chief Operating
Officer, Vardia Insurance Group
10.55 Refreshments
Upping the claims game – delivering
efficiencies and superb service
11.25 Customer-focused, cost-efficient: a flexible approach to claims
management
• Understanding the major challenges in claims: what needs to
be done?
• Self-service and the journey towards claimant empowerment
• Striking a balance between automation and the personal touch
• The enabling role of technology in improving claims
communication
Steinunn Hlíf Sigurðardóttir, Managing Director – Claims,
Vörður
11.45
P2P
!
?
!
P2P
Case Study
Getting customers back on their feet: stories from the frontline
Rune Seest, Head of Claims, NEM Forsikring
12.05 Advisory session
12.25 Questions
BOOK ONLINE www.marketforce.eu.com/nordicnonlife330
Day 2 - Wednesday 3rd June 2015
Strategy Research Coordinator,
Tesco Underwriting
Positive, informative
and a good networking
opportunity

5. 8
7
Fraud in focus – uncovering and outsmarting
the cheats
12.40 P2P
!
?
!
P2P
Peer-to-Peer Discussion
• Which fraud trends are having the greatest impact? Which
lines are most affected?
• Is more investment needed for anti-fraud initiatives? How can
this be secured?
• How can analytics be optimised to improve detection and
prevention?
• Which data sources or new technologies promise the greatest
anti-fraud rewards?
• What more can be done to maximise specialist knowledge in
the business?
• How can insurers best work together to tackle fraud,
particularly across borders?
Klaus Martin Arnesen, Fraud Manager, DNB Skadeforsikring
13.15 Lunch
Imagining tomorrow’s insurer – innovators
and disruptors
14.30 A revolution in motor: a snapshot of the growth of telematics
• What insights can Big Data from telematics devices provide on
customers?
• Improving telematics traction: what would increase take-up?
• Which customer segments provide the greatest opportunities
for expansion?
Paul Middle, Head of Telematics Partnering, RSA Group
14.50 Advisory session
15.10
P2P
!
?
!
P2P
Case Study
Peer-to-peer insurance: friends with benefits
Friendsurance’s unique approach is all about making
insurance social again. By adding social networks to the
insurance equation, the company allows policy holders to
build up ‘network deductibles’ and thereby lower the cost of
their products. For insurers, this provides a new method of
distribution, better risk pools and reduced claims ratios.
Sebastian Herfurth, Chief Executive Officer, Friendsurance
15.30
P2P
!
?
!
P2P
Case Study
Innovating through affinity partnerships: a retail approach to
insurance
Ikano’s range of affinity partnerships has recently grown
to include IKEA, with the OMIFALL product launched as an
affordable alternative to high-priced accident and health
insurance. It’s a totally new distribution model that is
fundamentally changing the way people look at their insurance
products, and has huge potential for expanding even further.
Magnus Fredrikson, Expansion Manager, Ikano Försäkring
15.50 P2P
!
?
!
P2P
Panel Discussion
Mapping the future of insurance: what’s on the horizon?
• What new technologies are driving the biggest changes in
insurance right now?
• How is consumer behaviour evolving? What does that mean
for insurers?
• Who is likely to drive the most innovation in insurance?
• Which players are best placed to seize the initiative?
• How can insurers future-proof their business against new
innovations?
• Insurance 2020: what will the market-leader of the future look
like?
Paul Middle, Head of Telematics Partnering, RSA Group
Sebastian Herfurth, Chief Executive Officer, Friendsurance
Magnus Fredrikson, Expansion Manager, Ikano Försäkring
16.30 Chairman’s closing remarks and end of conference
TELEPHONE +44 (0)20 7760 8699
Interested in speaking, exhibiting or hosting an event
around the conference?
There are a limited number of opportunities to engage key
decision makers through speaking, exhibiting and other
tailored packages. For more details, please get in touch:
Tel: +44 (0)20 7760 8685
Email: sponsorenquiries@marketforce.eu.com
FICO is a leading analytics software company,
helping businesses in 80+ countries make better
decisions that drive higher levels of growth,
profitability and customer satisfaction. FICO
provides analytics software and tools across multiple industries to manage
risk, fight fraud, build profitable customer relationships, optimise operations
and meet strict government regulations. Learn more at:
www.fico.com
Guidewire Software, Inc. is a leading
provider of flexible core systems that
enable property/casualty insurers to
deliver insurance the way they want to.
Guidewire builds high quality software that consistently works as promised.
Designed for maximum flexibility and scalability, Guidewire solutions
give carriers the capability to deliver excellent service to policy-holders
and agents and increase market share – while lowering operating costs.
The Guidewire InsuranceSuite™, consisting of Guidewire PolicyCenter®,
Guidewire BillingCenter®, and Guidewire ClaimCenter®, spans the entire
insurance lifecycle – underwriting, policy administration, billing, and claims
management. For more information please visit:
www.guidewire.com
Sponsors:
Insurance Fraud
24th March 2015, London
www.marketforce.eu.com/fraud
Related Events
20:20 Customer Experience:
Financial Services Nordics
24th & 25th March 2015, Copenhagen
www.marketforce.eu.com/cxnordics
Claims Forum
21st May 2015, London
www.marketforce.eu.com/claims

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The Future of
Nordic Non-Life Insurance
2nd and 3rd June 2015 | Radisson Blu Scandinavia Hotel, Copenhagen
15% DISCOUNT
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