Pich Deck Yeloox

1. W W W . Y E L O O X . C O M

3. 5
Fashion discovery is fragmented and distributed across a web of sources
that has become impossible to navigate (e.g. web searches, e-shops,
blogs, Instagram). Products of smaller brands are difficult to find (e.g. a
small independent designer in South Africa).
Yeloox solves the discovery/fragmentation problem by identifying
streams of interest that are important to users (e.g. social, inspiration,
etc.) and customizes a feed specifically catered to their preferences and
personalizes the feed for them. Users can instantly buy the products.
Problem Solution

4. articles with complete payment system, logistics
and an innovative social recommendation engine.
YELOOX IS A SOCIAL
MARKETPLACE FOR FASHION
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5. YELOOX IS A COMBINATION
OF A SOCIAL NETWORK AND
A MARKETPLACE
The platform is specifically designed for the fashion domain and offers
features such as “outfit editor” and “ask friends”. User can for example
create an outfit with the items in their wardrobe, share with friends and
ask for their opinion. Should I wear this outfit to this event? Should I buy
this dress?
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6. The platform will also offer on site transportation in cooperation with DHL. Users
can organize an optional door to door transport directly on the platform. Items
will be picked up and delivered directly to the door. Users do not need to go to
the post office. It reduces the hassle of performing transactions on Yeloox. 83%
state in a survey that they do not use internet marketplaces because it is ‘too
much hassle’ to go to the post office. More than a third would pay more for fast
and easy transportation. Only in UK there is an estimated $46.7 bn worth of
unused clothing in the closets. Current solutions cannot monetize this huge
potential.
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Yeloox is the in the middle of the process. Yeloox collects
money from buyers, deducts its fees and transfers it after a
while to sellers.

7. It can be compared to Facebook feed. Facebook provides friends feed to update users on friends statuses.
Instagram provides an image based feed about moments and experiences. Yeloox provides a shopping and
style feed: What did my friend buy? What did she wear to the party?
USERS RECEIVE UPDATES FROM FRIENDS
AND FOLLOWED DESIGNERS AND BLOGGERS.
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8. Instead of a focus on only search (e.g. Amazon), Yeloox takes a window shopping
approach and finds a balance between discovery and search. Pinterest became
very successful with the discovery vs. search approach. Yeloox brings together
the content of thousands of online shops, luxury and high price designers and
shops.
Search based approaches are great at helping users find what they know they want, but not at
finding what they don‘t know they want.
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9. 8
THE PLAYERS ON THE MARKET CAN BE
CATEGORIZED IN 4 DIFFERENT CATEGORIES:
• Social networks such as Facebook, Instagram which focus only on the social aspects.
• Marketplaces such as Ebay which support selling/buying.
• E-shops such as Zalando which only sell fashion items.
• Fashion discovery sites such as Polyvore which collect the contents of other sites.
Yeloox is unique on the market with its functionalities and scope.

10. Online fashion magazine, luxury boutique and social network in one place with a personalized experience. Users can browse images and discover the
latest trends and buy instantly, connect and ask for social feedback. The assortment includes smaller, independent designers in high price and luxury
segment, which users would not easily find, together with established luxury brands and wardrobe of other users.
Competitive Advantage
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RecSpread – Social recommendation engine. The technology beats available solutions.
MadeMove – User interface framework for dynamic web portals and smartphone applications. It provides a unique look and feel. Comparing to its
competitors it is designed for huge web portals.
nBoss – Backend capable to serve web and smartphone frontends. Also prepared to serve visitors on a large scale.
Distinctive Technologies

11. F O U N D E R S
MEET THE TEAM
Dr. Nick A.
Tahamtan
Ph.D. in computer science with honors
Award for extraordinary performance, University of
Vienna
Award for extraordinary performance, Vienna
University of Technology
Award for the most innovative project, city of Vienna
Member and leader of several Austrian national and
international projects
CEO and founder of Padisar Systems
Laszlo Grad-Gyenge
M.Sc.
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Several years of experience in software development and
architecture
E-excellence award for innovative products and services
Service provider to prominent organizations including Austrian
Parliament, Hungarian power companies, Europass Center and
several universities
Co-founder of startup projects including PartnerMail and
HelloCaptcha
CEO and founder of of CREO Group
.

12. • We acquire continuously more and more users
• Our bounce rate is exceptionally low
• Yeloox is an addictive product. Users keep coming back
TRACTION & STICKINESS
A screenshot from
Google analytics:

13. WE‘RE IN IT
TO WIN IT!

14. WHAT PEOPLE SAY ABOUT US: ONLY A SNAPSHOT
Julie, Belgium Loved it!
Amber, Texas I must admit I have never heard of Yeloox, but I am impressed.
Martha, Norway A big pleasure to see Yeloox.
Simone, China Exactly what fashion freaks and women need.
Esther, Spain Thanks! Do not need to go from site to site anymore. Got it all here.
Manuelita, Italy I heard about Yeloox from a friend. Yeloox is the insider tip.
Karmela, USA Many people will join. Yeloox is innovative and eye-catching.
Mr T-Raww,
Morocco
Yo! This **** is cool.

15. We are looking for early stage investors.
Interested? Go ahead.
nick@yeloox.com