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Logistics Lessons to Localization Stakeholders, by Wagner Covos


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By tracing back the history of modern logistics, after the Second World War. Wagner Covos, South America Sales and Marketing Vice President of CEVA Logistics, shares some ideas on how localization stakeholders can follow the steps of the logistics industry by expanding its service offer and adding value to its customers.

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Logistics Lessons to Localization Stakeholders, by Wagner Covos

  1. 1. From a Niche Market to a Multibillion Dollar Business: Logistics Lessons to Localization Stakeholders Wagner Covos CEVA Logistics
  2. 2. Logistics is the management of the flow of goods , information , and other resources between the point of origin and the point of consumption in order to meet the requirements of consumers. Logistics involves the integration of information , transportation , inventory , warehousing , material-handling , and packaging , and occasionally security . Definitions A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer . Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to the end customer. Transport is the movement of goods from one location to another.
  3. 3. Agenda <ul><li>Introduction to CEVA </li></ul><ul><li>Logistics Market Evolution </li></ul><ul><li>Challenges for Growth </li></ul><ul><li>Summary </li></ul><ul><li>Food for Thought </li></ul>
  4. 4. Agenda <ul><li>Introduction to CEVA </li></ul><ul><li>Logistics Market Evolution </li></ul><ul><li>Challenges for Growth </li></ul><ul><li>Summary </li></ul><ul><li>Food for Thought </li></ul>
  5. 5. CEVA: Merger of TNT Logistics and EGL <ul><li>6.3 billion Euro revenue </li></ul><ul><li>54,000 employees </li></ul><ul><li>1,171 locations in 100 countries </li></ul>
  6. 6. Agenda <ul><li>Introduction to CEVA </li></ul><ul><li>Logistics Market Evolution </li></ul><ul><li>Challenges for Growth </li></ul><ul><li>Summary </li></ul><ul><li>Food for Thought </li></ul>
  7. 7. Evolution Factory Point of Sales Before 1940
  8. 8. Evolution Factory Point of Sales 1940s <ul><li>Freight concept </li></ul>Eur 10Bn
  9. 9. Evolution 1950s Factory Point of Sales Warehouse Eur 30Bn <ul><li>Buffer Stock </li></ul>1956 - Ocean container
  10. 10. Evolution 1960s Factory Point of Sales Warehouse Eur 80Bn <ul><li>Freight Management </li></ul>Distribution Center <ul><li>Inbound </li></ul><ul><li>Distribution Center </li></ul><ul><li>Inventory Management </li></ul>
  11. 11. Evolution 1970s Factory Warehouse Eur 120Bn <ul><li>Suppliers planning (inbound) </li></ul><ul><li>Inbound Consol Center (feeding) </li></ul><ul><li>Inventory Management (Inbound / Outbound) </li></ul>Suppliers Distribution Centers Point of Sales Inbound Warehouse
  12. 12. Evolution 1980s Factory Warehouse Eur 150Bn <ul><li>Inside Logistics Revolution </li></ul><ul><ul><li>Kanban / ‘Just in Time’ concept </li></ul></ul><ul><li>Lean Concept </li></ul><ul><li>Supply Chain </li></ul><ul><li>Production linked with logistics </li></ul><ul><li>Material Management </li></ul>Suppliers Distribution Centers Suppliers Point of Sales
  13. 13. Evolution 1990s Factory Point of Sales Warehouse Eur 220Bn Suppliers Distribution Centers Suppliers <ul><li>Manufacturing Support </li></ul><ul><li>Line Replenishment </li></ul><ul><li>Inventory Planning </li></ul><ul><li>Special Packing </li></ul><ul><li>JIT in Distribution Centers </li></ul><ul><li>Globalization Challenges </li></ul><ul><li>Communication (IT) </li></ul>
  14. 14. Evolution 2000 - 2010 Factory Point of Sales Warehouse Eur 300Bn Suppliers Distribution Centers Suppliers <ul><li>Manufacturing Support </li></ul><ul><li>Assembly </li></ul><ul><li>Direct Buy </li></ul><ul><li>Trading Services </li></ul><ul><li>Web delivery </li></ul>Home
  15. 15. Summary
  16. 16. 4th Largest Global Supply Chain Company 0 50 100 150 200 250 300 350 Global Market Top 10 Companies € 300bn € 83bn 1 2 3 4 5 6 7 8 9 10 25,739 14,057 10,348 6,295 5,773 5,249 5,013 4,685 3,646 3,644 Company ’ 08 rev (Eur M) Global Logistics Market
  17. 17. This Matters! Logistics costs represent 7.8% of the world’s GDP
  18. 18. Summary 4.2Tr
  19. 19. Agenda <ul><li>Introduction to CEVA </li></ul><ul><li>Logistics Market Evolution </li></ul><ul><li>Challenges for growth </li></ul><ul><li>Summary </li></ul><ul><li>Food for thought </li></ul>
  20. 21. Challenges Global Resources Global Production Global Infrastructure
  21. 22. Result – Emergence of Multiple Global Supply Chains Asset-Light Integrated Solutions Combination of Freight Forwarding and Contract Logistics Assets ACR Value Added Services Outsourcing Rise of Contract Logistics for Efficient Supply Chain Management Asset Providers for Simple Transportation Needs Growth of Specialized Asset-Light Providers Asset-Based Evolution
  22. 23. What Drives Green – Some Early Drivers <ul><li>“ It seems to benefit your reputation” </li></ul><ul><li>“ Everybody talks about it” </li></ul><ul><li>“ Governments are forcing us to act” </li></ul><ul><li>“ Flavor of the month” </li></ul>
  23. 24. Some New Supply Chain Skill Sets <ul><li>Information management </li></ul><ul><li>Multi-culturalism </li></ul><ul><li>Supply chain design </li></ul><ul><li>Educate customers for outsourcing </li></ul>
  24. 25. <ul><ul><li>Activities </li></ul></ul><ul><li>Full supply chain operation and dress up of engines: </li></ul><ul><ul><ul><li>Parts Schedule and Purchase </li></ul></ul></ul><ul><ul><ul><li>Milk Run </li></ul></ul></ul><ul><ul><ul><li>Inventory management </li></ul></ul></ul><ul><ul><ul><li>Assembly </li></ul></ul></ul><ul><ul><ul><li>Sequencing </li></ul></ul></ul><ul><ul><ul><li>GM line feeding </li></ul></ul></ul><ul><ul><li>Key Facts and Figures </li></ul></ul><ul><ul><ul><li>Management of 30 suppliers both national and international </li></ul></ul></ul><ul><ul><ul><li>Year Production: 220K modules (2009) </li></ul></ul></ul><ul><ul><ul><li>More than 70 employees </li></ul></ul></ul><ul><ul><li>Start Date </li></ul></ul><ul><ul><li>Oct/2006 – Dress Up </li></ul></ul><ul><ul><li>Apr/2009 – Direct Buy </li></ul></ul>Innovation
  25. 26. Summary
  26. 27. Agenda <ul><li>Introduction to CEVA </li></ul><ul><li>Logistics Market Evolution </li></ul><ul><li>Challenges for Growth </li></ul><ul><li>Summary </li></ul><ul><li>Food for Thought </li></ul>
  27. 28. From this… Factory Point of Sales
  28. 29. … to Unparalleled Integrated End-to-End Supply Chain Solutions Supplier Pick-up <ul><li>Outbound Logistics </li></ul><ul><li>Dedicated warehousing </li></ul><ul><li>Consolidation </li></ul><ul><li>Container stuffing </li></ul><ul><li>Inbound Logistics </li></ul><ul><li>Warehouse management </li></ul><ul><li>e-Fulfillment </li></ul>Local Transportation Management Swaps and Return <ul><li>Value Added Services </li></ul><ul><li>Lead Logistics Provider </li></ul><ul><li>Total Supply chain management consulting </li></ul><ul><li>Route optimization </li></ul><ul><li>Billing payment and claims management </li></ul><ul><li>Web-based tracking and reporting </li></ul><ul><li>Order management </li></ul>User Control Tower <ul><li>Ocean </li></ul><ul><li>Air </li></ul><ul><li>Land </li></ul><ul><li>Custom Brokerage </li></ul><ul><li>Origin services </li></ul><ul><li>Destination services </li></ul><ul><li>Port services </li></ul>International Multi-modal Transportation <ul><li>Manufacturing Support </li></ul><ul><li>Sub-assembly </li></ul><ul><li>Inventory planning </li></ul><ul><li>Line replenishment </li></ul><ul><li>Special Packing </li></ul>Slide
  29. 30. Agenda <ul><li>Introduction to CEVA </li></ul><ul><li>Logistics Market Evolution </li></ul><ul><li>Challenges for Growth </li></ul><ul><li>Summary </li></ul><ul><li>Food for Thought </li></ul>
  30. 31. Food for Thought <ul><li>How can the translation and localization market add value to its customers? </li></ul><ul><li>What are the boundaries to overcome? </li></ul><ul><li>Who is thinking outside the box? </li></ul><ul><li>How to turn threats into opportunities? </li></ul><ul><li>Freight company => Logistics Service Provider Translation company => Language Service Provider </li></ul>
  31. 32. THANK YOU! Wagner Covos [email_address]