As a result of undertaking site clinic audits, it was apparent that a lot of websites these days have no clear objectives, no measurable KPIs, there has been a lack of (keyword) research prior to making the website and a lot of the content management systems used were simply not SEO friendly.
So by creating this presentation,. I hope you educate you a bit on everything that goes into building a website; from setting your objectives, researching keywords, all the way to launching your site and promoting it.
I have placed 6 new pages that weren't part of the original presentation at the very end for you to check out.
Please let me know if you have any questions.