2. Executive Summary
What We Do:
• KitShare is a service used by adventure & extreme sports
enthusiasts to make money out of their equipment & enjoy
their sports for less
• We are focused on the $22Bn Sports Equipment rental
Market
Current Status:
• We are in the pre launch testing phase
Currently Raising:
• $300,000 seed round
Where we’re from:
3. The Problem with Adventure Sports
Want kit but Have kit but
• kit is expensive
• renting is expensive
• rental companies are interested
in the transaction not the
experience
• there is no easy way to borrow
kit off like minded enthusiasts
• no chance to try before you buy
• costs money to move around the
world
• is under utilised by all but the
most active
• takes up space in a house/flat
• depreciates in value as soon as
it’s bought
Lose money renting
Lose money owning
Lose money travelling
There are those who……
Rent Rent BUYRent Depreciate Buy againRent
4. Solution
A web platform where people can borrow kit, fully insured,
from people who enjoy the same sports as them
Save money on baggage fees
Save money not renting
Save hassle of transporting
Make money sharing
Have a human interaction
Tap into local knowledge
5. Book & Pay!
Search for
Gear
Review
listings
% to Renter
% to supported Charity
(optional)
% KitShare
$
Product
Add an Insurance
Package
7. Frequency of Use
Yieldperitem
Monthly DailyWeeklyAnnually
Bikes
Surfboards
Camping
Skis
Tools
Cars
Houses & Flats
£10+
£50+
£100+
But we have more potential revenue streams
8. Addressable Market Example: Skiing
77m
78%
World wide
Skiers
How many will
peer rent*
How many will
peer share*
Rent Gear
22%
Potential
Skiing KitSharers
*based on Surveys, Interviews & Face Book polls
84%
66%
54.5mOwn Gear
9. Build something that 100 people love rather than 1 million people kind of like
Execution
WHAT’S
YOUR
BIGGEST
FRICTION?
Skiers Campers
Surfers
“Carriage”
Californian
Surfers
Bridgehead
Market
California
Surf
Collective
“No try
before
you buy”
“Carriage”
“Carriage”
“More boards”
“Community”
“Anti Corporate”
“Nature”
12. HERO GEAR
Borrow Famous Athlete’s
Gear at iconic locations
i.e. Tiger Woods Gold
Clubs at Torrey Pines
Grow User Base
GENEVA SKI
STORE
Store your Skis at Geneva
Airport instead of
paying baggage fees
GEAR PASS
Pass that gives you free
gear hire in all the best
spots for an annual fee
Execution
13. Revenue Model
Commission
10% of average
transaction of £50
£78m
45
Predicted
Market Share
by 2019
Annual
Revenue
by 2019
Insurance
£2 fee per
Premium Service
£10/Year
Potential Shares of
Skiing, Surfing & Camping
Equipment*
*Based on 168m skiers, surfers & campers worldwide participating a minimum of once a year of which 66%
would peer rent
110m 11m
14. Direct
Sharing
Economy
Traditional
Rental
26 Sites
4 Raised Finance
1 10,000+ users
42 Peer to Peer Sharing Platforms
8 Raised Finance
4 10,000+ users
Opportunity to Buy inventory - The Quiver
Opportunity to Sell inventory - Spinlister/Listia/Peerby
Established network
Low Margins
Poor Gear
Mainly Snow & Water Sports
Competition
15. Nic Woodhams
CEO
European Account
director of Square Mile
International,
successfully invested in
on BBC’s Dragons Den.
Former Army officer,
Farsi Speaker and Kite
surfer
Alex Hamlin
COO
Former management
consultant and Boris Bike
Project manager. General
Assembly trained coder.
Product manager at Cisco
BIG award winner and
Observer 50 new radicals
uMotif, Skier
Dom Jackman
Director of Strategy
Cofounder of Esc the
City, crowdfunded for
£600,000, network of
200,000 professionals
wanting to Esc the
grind
The Team
