1. You are a
Regulator at
a government
agency
As businesses grow,
you identify
regulations to keep
consumers safe
But today’s new
businesses…
… don’t fit the
usual categories
Is Uber a limo
service or a taxi?
Business innovators aren’t slowing down. Today’s entrepreneurs aren’t creating
companies that are easily categorized – they’re creating new categories of companies.
REGULATING TOMORROW
P
P
How can regulators harness – not hinder – all
this innovation?

2. How can the regulation process evolve?
This is how regulation happens today:
Identify
Need
Publish Final Regulation
(and hope it works!)
Draft
Regulation
Publish Draft &
Request Comments
Comments
Analyze & Respond
To Comments
What if it was more like this?
Identify
Need
Publish Final
Regulation and
update as needed
(and hope it works!)
Draft
Regulation
Publish Draft &
Request Comments
Comments
Analyze & Respond
To Comments
Collaborate w/
Businesses to
Draft
Regulation
Gather
citizen
requirements
Determine
metrics to
monitor
effectiveness
Actionable
Metrics on
Implementation

3. CASE STUDY: Uber in California
2009 2010 2012 2013
October 2010: California Public Utilities
Commission (CPUC) sends Notice to Cease and
Desist to Uber
20142011
September 2013:
CPUC votes 5-0
to create rules for
“transportation
network
companies”
March 2009:
Uber is founded
as UberCab
June 2010:
Uber launches
app and black
car service in
San Francisco
“UberCab Cease & Desist Means One
Thing: They're Onto Something”
- MG Siegler (October 24, 2010)
December 2012:
CPUC announces
it would like to
evaluate new
services like Uber
July 2013: CPUC
publishes proposed
(draft) regulations
Collaborative rulemaking
between CPUC, Uber,
the public, and politicians

4. Let’s talk about how to regulate tomorrow
How can
regulation be
more flexible?
How can
innovators be
part of the
process?
How can regulation
be proactive instead
of reactive?
What success stories
help pave the way for
future businesses?
What does the
future
regulation
process look
like?