The document defines corporate-level strategy as a plan to use core competencies to protect and expand existing business domains and enter new domains. It discusses Nestle's mission to positively influence society as responsible citizens. It identifies Nestle's unmatched product portfolio, R&D capabilities, geographic presence, and culture as competitive advantages and lists nutrition, emerging markets, out-of-home, and premium products as growth drivers. The conclusion thanks the reader for their attention.

1. Kholptsev Daniil; Rzaev Abir. Group 5202
Corporate-level Strategy.

2. Definition of Corporate-
level strategy.
A plan to use and develop core competences so that
the organization can not only protect and enlarge its
existing domain but can also expand into new
domains.
Kholptsev Daniil; Rzaev Abir. Group 5202

3. Mission/Goals
• “...positively influence the social environment in
which we operate as responsible corporate citizens,
with due regard for those environmental standards
and societal aspirations which improve quality of
life.” -- Henri Nestlé, 1857
Kholptsev Daniil; Rzaev Abir. Group 5202

4. Kholptsev Daniil; Rzaev Abir. Group 5202

5. Competitive advantages
 Unmatched* product and brand portfolio
 Unmatched R&D capability
 Unmatched geographic presence
 People, culture, values and attitude.
* Unmatched – не имеющий себе равных
Kholptsev Daniil; Rzaev Abir. Group 5202

6. Growth drivers
 Nutrition, Health and Wellness
 Emerging markets and Popularly Positioned
Products
 Out-of-home
 Premiumisation
Kholptsev Daniil; Rzaev Abir. Group 5202

7. Operational pillars
 Innovation & Renovation
 Wherever, whenever, however
 Consumer engagement
 Operational efficiency
Kholptsev Daniil; Rzaev Abir. Group 5202

8. Conclusion

9. Thank you for you
attention!