Dewdrops marketing plan

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Marketing Plan For flavored mineral water

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Dewdrops marketing plan

  1. 1. Marketing plan for flavored mineral water “DEWDROPS- The Quenchee” Marketing plan For DEWDROPS- TheGroup members:•Disha Gupta Quenchee•Nikhil Dave•Nutan Singh•Lokesh Sharma Students PGDM- 2011-2013
  2. 2. AMARKETING PLANDEWDROPS- The QUENCHEE “ FEEL THE HEALTHY FLAVOUR”
  3. 3. DEWDROPS About The Company Vision statement “Premium product for better life” Mission statement  Dedication to work quality environment  Quality means everything- Quality assurance systems Objectives
  4. 4. About the industry Situation analysis  Understanding the industry  Flavored water industry perspective IHWF (International Herbal Water Foundation) Competitive analysis• Points of parity & points of difference)
  5. 5. SWOT ANALYSIS Strength  New Concept  Innovation Weakness  Newness to the market Opportunities  Upcoming summer season  No direct competitor Threat  Bisleri and nestle are in process to introduce
  6. 6. Marketing objectives & strategy OBJECTIVES Integrated marketing objective MARKETING STRATEGY Market segmentation Target market  Middle and Upper middle class  Tourists Positioning  “Feel the healthy flavour”
  7. 7. Marketing mix PRODUCT: Competitive advantage Product logo Quality Features PACKAGING: PRICE: Cost based pricing Market penetration PLACEMENT/DISTRIBUTION
  8. 8. MARKETING MIX (contd…..)• PROMOTION – Advertisement – Sales Promotion – Personal Selling – Sponsorship
  9. 9. PRESENTED BY:- DISHA GUPTA NIKHIL DAVE NUTAN SINGHLOKESH SHARMA

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