The Next Era of Mobile Messaging
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This presentation is a review for Todd Parkers AWNY2018 session (The Next Era of Mobile Messaging). I talk about the RCS protocol, RCS Business Messaging and how RBM is revolutionizing the way brands communicate.
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RCS Business Messaging
RCS is an IP-based messaging service provided to mobile phone users through mobile operator networks. It is used for both Person to Person (P2P) and Application to Person (A2P) communications and incorporates the global reach of SMS with the rich features of chat apps like WhatsApp & Facebook Messenger, to deliver more interactive, engaging experiences to customers.
https://www.vfirst.com/rcs-business-messaging
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Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
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Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
The Next Era of Mobile Messaging
- 1. The Next Era of Mobile Messaging
- 2. Hi, I’m Adora. I am reviewing the AWNY2018 session on Mobile Messaging using Rich Business Messaging anchored by Todd Parker 2
- 3. People today have 2x more interactions with brands on mobile than anywhere else. 3
- 4. How can the default messaging app be more useful and interactive? 4
- 5. RCS Business Messaging Powered by: Rich Communication Services RCS , also called Advanced Messaging or Advanced Communications was first released in 2012 and aims at replacing SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery), and transmit in-call multimedia. RCS Business Messaging couples the ubiquity of SMS with the power of rich, contextual communications. 5
- 6. SMS vs RCS No Branding No Pictures No Video No Read Receipts Limited interaction 6 Full Branding Rich Pictures High Quality Video Read Receipts with Time Stamp Suggested Replies
- 7. 1. Trusted Branding 2. More conversation/interactivity 3. Customer safety & Peace of mind 4. Rich media 5. Better metrics (read receipts) 6. Seamless transactions 7. Suggested actions + Suggested replies 7 How does RCS Business Messaging help me?
- 8. 8 With RCS, good clean messages come to your inbox. The messages come in and are opted in by Google by law, making this one of the cleanest and easiest channels.
- 9. 9 RCS Business Messaging has a lot of security features that SMS doesn’t have. These hustlers are in trouble
- 10. Why should RCS matter to businesses? 1. By 2020, 86% of smartphones will be RCS enabled - GSMA Intelligence. 2. Businesses will send an estimated 2.7 trillion messages by 2022 - Juniper Research. 3. Business messaging market is projected to reach $74 billion by 2021 - GSMA. 10
- 11. 11 Messaging Partners that offer RCS Business Messaging
- 12. 12 Click to play demo video
- 13. 13RCS is revolutionizing messaging for businesses.
- 14. 14 JI MASUN
- 15. 15 Thanks! Website - www.adoranwodo.com Blog - www.adorahack.com Email - nennenwodo@gmail.com Instagram - @adoranwodo Twitter - @theadoranwodo