smo businesses to assess, monitor, and alter their content to conform to social media best practices. All kinds of businesses prefer building their social media presence by putting content on platforms like Facebook, Instagram, Twitter, etc

1. SMO

2. SMO
• Social Media Optimization (SMO) encourages
businesses to assess, monitor, and alter their
content to conform to social media best
practices. All kinds of businesses prefer
building their social media presence by
putting content on platforms like Facebook,
Instagram, Twitter, etc

3. How It Helps?
• 1) HootSuite
• According to our experts, the best social media management tools 2020 award goes to
Hootsuite.
• 2) AgoraPulse
• The catch with this top-of-the-class SMO tool is its stunning reports
above everything else! Agora Pulse lets you manage all of your social
media channels from a single dashboard. That’s no surprise. But the
analytics it offers to users is jaw-dropping. It offers three models of its
analytics software – for Agencies, for small businesses, and for large
brands. Besides, it provides a unique ‘zero inbox’ feature that
essentially notifies you of which tweet has been replied to, which post
has been commented upon what hasn’t been handled so far. Thereby,
the job of an SMO becomes easy with Agora Pulse! Add to it the
stunning reports that this SMO analysis tool provides- all decked up
slide by slide in a neatly packed Powerpoint, compels us to award
Agora Pulse the number 2 spot in our list of best SMO tools.