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Optimasi Instagram Untuk
Blogger
SHARING BLOGGER JAKARTA
INEZ DWIJAYANTI
HELLOINEZ.COM
 Instagram : @inezdwijayanti
 Twitter : @inezdsw
Kenapa IG
Yang lagi hits
Tipe Akun Instagram
Brand Account
Media account
 Dagelan
 Lambe turah
 Meme comic indo
Community
 Urbexpeople
 Mobile legend fans
Non profit-hobby
 Hearhonest
 Sebelas rahasia cinta
Game Account
 Box of answer
Portfolio Account
Personal Account
Perbedaan Akun Brand dan Personal
personal brand
Relevancy
 Speak up needs or pain point of your target audience
 Apa yang mau kamu sampaikan harus relevan dengan keinginan audience
Contoh Konten Relevan
 Air bnb
puravidabracelet
Apa yang Bisa Dikirim di IG?
Behind the scene
 revoltindustry
Wajah
Lebih Suka yang Mana?
 Bandingkan 2 gambar yg 1 close up 1 jauh
Foto IG yang close up sambil lihat kamera
 38 % lebih banyak menerima likes
 32% lebih banyak menerima komen
quotes
 Ide bisa dari pinterest, twitter
 Edit sesuai ciri karakter IG masing-masing
jokes
Throwback/Foto Jadul
User Generated Content
 Dramaojol
 overheardagency
Games
 Box of Answer
Tips Post IG
Backsound
 Gunakan Youtube No Copyright
 Bensound.com
 Musik gratis yang Ada di Filmora dll
 Jangan masukkan musik dari lagu yang ada hak cipta
Pengambilan Gambar
 Pakai tripod
Timing
 Ambil saat golden hour
Jangan kebanyakan quotes
Foto lebih humanis
Caption Penting
 Jangan kosong, kan mau sampein informasi?
Diedit Biar Cetar
VSCO,Snapseed,makeup plus, dll
Bahasa
 Kenali target market
 Sesuaikan bahasa sesuai target market
 Jangan pakai bahasa formal kalau target orang yang terbiasa bahasa santai
 Jangan kepanjangan
Capslock
 Jangan berlebihan
 Ketika orang baca capslock cenderung lebih pelan
Cek Influencer/Selebgram/Blogger Lain
 Get craft
Influencer Titik Tertinggi Dalam Marketing
Menaikkan Followers Organik
3 C
 Content
 Community
 Consistency
Content
Mood/Tone Color
 Jangan keseringan ubah mood/tone color
 Konsisten dgn setting yg sama ketika ngedit
Hashtag
 Jangan kebanyakan hashtag
 Cukup 2 di caption
 Sisanya di comment
Riset hashtag
 web.stagram.com
Tools Analisis
 Iconosquare(Berbayar)
 Agorapulse( Berbayar)
Tools Pembantu
 Menaikkan follower organik ( berbasis iMacros )
 Penjadwalan posting
 Download gambar IG lain
 Tools menambahkan link lebih dari 1 di IG
Jangan Sembarangan Memasukkan Akun &
Pass dari Apps Penambah Follower Di Playstore
Data username password bisa diambil untuk kepentingan mereka
Profile IG
 Username
 Display Picture
 Name
 Bio
 Link ( kalo kepanjangan pake bit.ly )
 Highlight
Gunakan IG for Business
Job
 Sociobuzz
 Getcraft
 Buzzhero
 Goviral
 Mamorae
 Blogmint

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Optimasi IG untuk blogger