Here the writer answers to the some relevant and most asked question. He has categorized the bundle of the questions on the different – different parameter and answer to those questions.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self- Awareness, Book Review
1. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-
Awareness
Published: 30 March 2016 Publisher – Harper Business Author: Gary Vaynerchuk
Book Review
Here the writer answers to the some relevant and most asked question. He has categorized the
bundle of the questions on the different – different parameter and answer to those questions. Mr.
Garry says that success of the people depends on the time what they give for the cloud and dirt.
The clouds—the high-end philosophy of what you believe—and the dirt—the low-down
subject matter expertise that allows you to execute against it.
In simple language, we can say that the clouds represent the confidence that what you have and
the dirt represent the experience that is gained over a period by entering the actual work.
He says that in the life a healthy balance is needed, only healthy balance of the time in the life
leads to the success of the person. He writes that a 70/30 kind of the percentage division is the
best and it is depend on the situation that how you are making decision to utilize it.
He says that if you are focusing on the long term vision and goals then you will more effective in
the short term and get there soon.
In this chapter, he answers many question that were asked, some question were personal and
some were professional. Like, what motivates him to continue the project without seeing any
significant growth? What he learnt from the previous year?
His belief in the award winning for an organization is the horsecrap (bullshit) because the
reason is that many organization want to win them is twofold: they use it to prove what they are
not at the different aspect of the time of the life of the organization or the product.
He answer to a question that being a solopreneur one must prioritize sales first, because sales
generates revenues or cash, which is the oxygen for the business. After the sales, the customer
service and the product quality must be next priority, which makes the customer loyal to the
product and company. Finally it comes about the strength of the organization that what else an
organization can deliver to the customer. Or we can say that last priority must be the swat
analysis of the organization.
He has followed stating that how a company must be named? & how to make the market to care
about you?
Let’s go in detail about this chapter,
In the beginning of this chapter he says that finding a marketing job is the difficult just after the
college. There is the plenty of the opportunity available in the market but you need to raise the
bar and recalibrate yourself. If then also not getting the right job then you can apply for the
2. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-
Awareness
Published: 30 March 2016 Publisher – Harper Business Author: Gary Vaynerchuk
internship in the company, where you can prove your chops and it may lead to permanent job in
that company.
He says that there is no science of getting a great name the company. Many people goes with
their last or first name or some time uses full name for their company. In India we can see around
us that people use either their name, parent name or grandparent name to name the business. This
is the time where globe has become villages and people are connected together via social media.
We can use this powerful place to get idea or you can let the people to name for you, it will be a
better option.
In a paragraph, he explains that being lucky is good, but more significant role is played by
having skill and confidence, which only leads to the success.
Mr. Gary writes about the entrepreneur, if you have all entrepreneurial skills tendencies but you
have a full time job then you cannot be called as entrepreneur but if one is really willing to be an
entrepreneur then he cannot breath more than ten minutes in a specific job. If you have passion to
do something, if you want to become something then start the work required for that, make the
mentor, work free for those people who can guide you and serves you as point of the contact
when you need it. One can read as many books as he wants, can develop many Idea but only idea
and books can not make you an entrepreneur, it requires effort, which you need to make.
He reacted to a specific question asked to him about quitting a secure job and opportunity at that
time, when one is the sole provider of the income to the family. He reacted that you are being
irresponsible if you don’t take chance to follow your passion and be happier life. But it would be
quite bullish to quit the job if you are the sole provider of the income for the company, before
quitting the job make sure you have enough savings for at least two year.
In this chapter, he writes that if you are going to start something and you have guts to do this
then you will counter people around you will start criticizing you because they get jealous of you
some time your parent also because they love you and care for you, you need to ignore every one
and move further step in the life.
If people around you are negative about your thought and idea, then go to them and find out what
they want to say to you, if they are supportive then tell them to motivate you, if you believe in
yourself then no one’s opinion is required, ignore every one move ahead in life to achieve your
ambition.
3. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-
Awareness
Published: 30 March 2016 Publisher – Harper Business Author: Gary Vaynerchuk
Get the fertile ground for your product and work out there instead of convincing those people
who don’t know any information about the product.
If you have some kind of idea to develop a product and you are not qualified to make it in the
product then pitch it, get it developed by the experts. In this chapter he also discuss about the
barriers and obstacles, which arises while starting a business. And tells how to over come.
There after he has explains and talks about education and diplomas which gives only entries to
the corporate and spending time with professionals, experienced people and getting more and
more practical experience makes a person more successful. We can also find there are many
successful companies which were started by an degree drop out students. For examples we can
talk about Bill Gets, Steve Jobs, one of the most successful innovators was Thomas Alva Adison,
so we can say that experience gives people success and degree and diploma gives only entry to
the corporates.
He answer to a question and says, desiring to be an entrepreneur and being an entrepreneur is
two different things. If you want to be an entrepreneur then you have to behave and think like an
entrepreneur.
He also highlights, in the era of digital world and internet, which has divided the globe into many
villages, which are connected together; in this time you can get the degree of a top best
university in the world by staying at home and studying on Internet, where many lectures of top
best faculty is also available free of cost, there are some good online institution which gives
online training as well as certification courses. If you are going to the college then utilize it by
making the network larger and larger, experimenting new things and doing many other thing.
This is the place, that can help you to find your passion.
There after he discusses the most important topics for the people who are going to continue to
their family business, here Mr. Gary talks about family business, here I can conclude based on
the explanation given by him that, there are some grandparents and parents, who forces their kid
to join their family business. They don’t give them freedom to do what they want, many good
skilled, innovators, high risk taker remain unsuccessful because they are forced to complete the
dream of their parents and grandparents to make them happy. In India, this kind of the situation
found more. He/She may also not be successful because they may not be having the skill, which
is needed to run the business, which they are forced to do. According to Gary’s explanation in
this chapter, we can conclude that every person must be given full freedom and chance to select
the carrier of their own choice. This will bring a new opportunity & product to the market.
4. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-
Awareness
Published: 30 March 2016 Publisher – Harper Business Author: Gary Vaynerchuk
He has height lighten and talked about mentoring or parenting to children or juniors. He says that
if your child is very much interacting with technology then don’t be surprised of it because every
generation is different than the older generation. Everyone or even a child should be exposed to
the situation on the right time.
There after the above topic and answered to those question which belonged to the daily life and
gives the suggestion and tells that how, where & what you need to speak. The main motive of
this chapter is that, give your optimum energy to the work you are passionate about and give
your 100 % of the time to the work.
Here he gives some wonderful suggestion to the person who has just a small startup or the person
who has the idea, worth Rs. Billion Dollars and also gives the suggestion to some personal
question asked to him.
Next, he talks about the marketing of yourself the how to utilize current social media platform
for different – different purposes. In this chapter, he suggests one thing that if you really want to
be very successful in your life as marketer or a leader then put those things in front of your
audience what they like not those things what you like. He also suggests when & what kind of
the content should be posted on the platform.
Here he also discussed about the Hook and Jab
Jab – it is all about the content you put for various specific reasons
Hook - He also tells that it is very necessary to put a right content to target only right target
audience for the crowed, it will be very helpful to you to bring the right person.
He responds to a question that if you are doing something the enjoy that and do it for your own
desire not that you will get something from this.
This chapter can be summarized that if you are just trying to make money then you are in the
area of sales and marketing, being in this area it very important you to talk to your target
audience and for this you have to follow the mantra of Jab and Right Hook.
Next he height lighted, here he has highlighted the platform, where a seller will get the right
audience.
He points out to the social media platform, this emerging as very influential platform in the
todays context because if you are watching a short aid or vblog then it surprising if the same
video or blogs are seen by whole world within a 24 hour of the time. In today’s time the social
media has eradicated the nation boundary, if you are seating in a corner of the India and you are
dealing with a person who is in the Russia or other part of the world then you are using the social
5. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-
Awareness
Published: 30 March 2016 Publisher – Harper Business Author: Gary Vaynerchuk
media. Mr. Gary says that if you want to be the master of the social media then you need to
target the youth of the world and win them with your Jab and Hook.
Today social media marketing is emerging one of the best place to market your product. If you
talk about the country like USA then social media marketing is the dominant there and the
country like India it emerging if you have right talent for acting then today you don’t need a
director or more investment you need is that only some money and a good quality of the camera
phone only these this is enough to make you celebrity in the world.
Following the above topic he explained a significant role, because here Mr. Gary writes about
Facebook ads and these ads also known as Unpublished Page post. He says that the Facebook
ads are not so costly it cheapest amongst all and the right execution of this medium for ads is
very important.
Next topic he discussed about influencer marketing, here he indicates that in todays’ time, social
media has made the marketing of a product is easy but influencing the audience is more
important than marketing of a product. He defines an influencer to those people who are having
just 42 of more than 42 followers on the social media. He says that the time is ahead is changing
very rapidly and companies are spending money on local influencers then to market their product
because people love to buy a product from those whom they know.
He says that no more excuse for the specific reason and tells if you want to be successful then get
out of the excuses and set positive mindset.
Further, he discusses that how to behave when the time is very tough in the life, here he says that
expressing gratitude will help you to build life time value.
In this chapter also reply to a question that a company should mainly focus on selling experience
instead of selling products
He followed explaining about leadership, he says that gaining the experience will give you
leadership quality, and leadership is very simple.
In the next topic, Mr. Gary talks about the management, he says that it is wonderful things to do
here, he compare the management with the leadership, in this chapter he talks and answers to
specific and good questions asked to him and gives good suggestion how to handle various tough
situation and people.
Next, he talks about investment and takes two synonyms for the company he uses Horse and for
the founder he uses Jockey and here he answers to those questions which are raised by the
audience and belongs to the making a correct investment decision.
6. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-
Awareness
Published: 30 March 2016 Publisher – Harper Business Author: Gary Vaynerchuk
This topic is very important for the reader, here he discusses about the self-awareness and says
that if you are self-aware then you can win whatever you want and self-awareness is the only
things which can make a person billionaire. He concludes in this chapter that if you are willing to
be successful in your life then you should be self-aware and self-steamed person.
He also explains about the public speaking, in his next chapter and discusses in detail about the
public speaking and guides that how to become a good public speaker.
After this he talks about and answered to the question belongs to the personal life happiness for
the life.
His next topic is about, how a music passionate can make money in todays globalized world the
music and he suggests to the various question asked to him about making money from music.
After this he discusses about the things which can make you healthy as well as wealthy this
chapter can be concluded that in today’s world the spots also has become the part of the business.
This topic is very important for those people who things that drinking is a kind of the status. Mr.
Gary has good experience in the area of the wine business so he also gives the some idea here
that what to drink and what not to drink. Here he also suggest the polite way to get away from
the wine if you are not willing and your friend or senior has offered you a glass of the wine.
In the last chapter he answer to the very personal question asked to him.
Review Created by - Navin Rai, Marketing Management Student at ICBM – School of
Business Excellence