Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
CoreThoughts Full Screen Video Trends
1.
Bigger is Better: How full-screen design and large videos are powering brands.
The most successful brands connect with customers
emotionally and experientially. More and more, a brand’s
web presence can greatly optimize (or undermine) these
engagements.
In 2014—driven by the ubiquity of higher user bandwidth
and mobile devices—full-screen design increasingly
became prevalent on the web.
“Full-screen design
became the industry
standard for websites
in 2014. Full-screen
videos will be seen in
2015. Navicor is leading
the way on both.”
2. Responsive design, in which the
interface changes depending on the
screen size of the user’s device,
essentially resurrected an older
design protocol known as dynamic
width. This in turn made full-screen
design more and more possible—
and popular. These larger, broader
designs have elevated powerful,
simple visual communication and—
when done properly—enhanced the
emotional impact of brands that use
them.
Now, this trend is evolving into video,
where large-format videos can help
tell a brand’s story, simply and
effectively, the moment a customer
hits the site.
Just as the advent of the television
commercial in the 1950s dramatically
“upped the stakes” from static print
advertising, these videos are having
the same effect on web-based
communication—quickly and
powerfully answering the question,
“What’s the one thing we want a
customer to know about our brand?”
Bigger is Better: How full-screen design and large videos are powering brands.
After a tour in the Marines, Dylan decided that art was
slightly less dangerous. He has a diverse background in
interactive, branding, and illustration, and brings a
decade of interactive experience to The Navicor Group.
Phil Storer brings over 10 years of digital marketing
experience to The Navicor Group. Follow him on
Twitter: @phil_storer
See http://www.placactivity.com for Navicor’s latest
full-screen video launch.