The document outlines Nathan Brenner's plans for a horror film magazine called "Trepidation". The magazine will be published monthly both online and in print, and will inform horror fans about new and upcoming horror films through interviews, reviews, and lists. It will target audiences aged 18-24 and feature a black and red color scheme, bold font style, and horror-themed cover images to match the genre. The magazine aims to entertain readers and become popular across North London through its engaging content and marketing strategies like social media promotion.

1. Trepidation
By Nathan Brenner

2. Purposes & Objectives
- The purpose of my magazine is too inform horror fans about all the new and
upcoming horror films releasing.
- This will entertain the target audience as they're all interested about what goes
- The other purpose of my magazine is to provide fans with information about the
film.
- The main objective of the magazine is for the target audience to be entertained
- My magazine will do this as there will be interesting interviews about the films
most gruesome or most popular scenes.
- The aim is for the magazine to be popular in North London, and eventually across

3. The Name
The name I have chosenfor my magazineis 'Trepidation'. The reason I have chosenthis
name is because it gives the reader a hint of what's inside the magazine as it gives an eerie
tone to it. It could become more popularas it's a synonym of horror whichis easyfor the
target audience to remember.

4. Mood board
- The moodboard presents various popular horror
filmsthat my targetaudience will recognize.
- The moodboard helps to attract customer
attentionas it showsthe most famous horror films
of all time.

5. Form
- Mymagazinewillbe availablemonthlyas bothanonline
copyanda printcopy.
- Therewillbe roughly80pages.
- It willcost£3.50fortheprintcopyand£3.00fortheonline
one.However,youcouldbuythemonthlysubscription
online,whichwillgiveyoueverymagazineeachmonthfor
£30.00.Youcouldalsospend£35.00toalsoreceivetheprint
copyas well.
- TheUSP ofmymagazineis thatyouhavea chanceto wina
freesubscriptionfor1 yearandreceiveallthemagazinesfor
free,justbypurchasingeitherthe£30.00or£35.00package
once.

6. Colour Scheme
- The colour scheme for my magazine will be a mix of
black and red.
- I have chosen these colours because theyconnote
well withhorror, and match well together on general.

7. Genre
The genre for my magazine will be horror. I have chosenthis genre because I enjoy
watchinghorror films and theyare a popular genre withinthe film industry. My target
audience is 18-24 as there is an 18 rating on most horror films, and this age group is most
likelyto enjoyhorror films.

8. Content
- My magazinewillbe aboutthelatesthorrornews andnew horrorfilmsreleasingsoon.
- The mostpopularand well-knownhorrorfilmwill be theimage on thefrontcoverand a double page spreadof an interviewreviewing
overthefilmand othersopinionson it.
- It is importantto havethisin themagazineas it willintriguemy targetaudienceand persuadethemto buymy magazine.
- At theend of themagazine, therewill be a few pagescomparingthedifference betweentheoldpopularhorrorfilms, and the newer
ones.
- Therewill alsobe a listof thetop10 mostviewedhorrorfilmsof all time. Therewillalsobe a few pagesadvertisingotherfilm
companies, interviewswithfamoushorroractorsand articlesaboutthefilmseitheralreadyreleasedor ones thatare coming outsoon.

9. Sketches
- This represents my magazine front cover.
- There is the main image in the middle as that’s
where the main image usually is as it catches the
readers eye.
- My title is in the middle at the top in a big bold font
to intrigue my target audience to buy the magazine.

10. Font style
- I have chosenthis font styles because it corresponds
well withhorror and matches withmy magazine.
- It is alsoa bold font which will easilyattract the
readerseye.
- This font also gives a sinistertone whichcan attract
horror fans to the magazine.

11. Resources & Personnel
Camera- Takingphotos for the magazine.
Editor - To createeffectsin the magazine.
Photoshop - To createthe moodboardfor the magazine.
Social mediateam - To promote the magazine and makeit more popular.
Writer- To writethe magazine

12. Marketing methods & Distribution
- One marketing methodI will use is to put posters up in popular places to promotethe
magazine.
- Subscriptionsto persuade people to buythe magazine.
- Socialmediaas it reachesout to a lot of people, not just your target audience.
- Advertising suchas videos and clipsonline.
- Employees to give out snippets of the magazine.

13. Competition
- FANGORIA and Empire are
the 2 main horror film
magazines which are the
main competition to my
magazine.
- I will try to get my magazine
to be as big as them
eventually .