Repetition is used in writing to emphasize and reinforce important ideas or concepts by repeating them to make them more memorable. It can involve duplicating specific words, phrases or larger portions of content to highlight significance and imprint meaning on the reader. In essence, strategic repetition is a literary technique employed to underscore significance and aid retention of core themes or messages.

1. Repeating a word, phrase or idea to emphasise
it and/or make it memorable.