Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Tassles_Creative Concepts_ideas
1. Creative Concept #1
Concept/copy idea: Colors matching genious mood or as bright as genious
The concept is mainly aimed to highlight the beauty of the colorful palette and the talent of painting – which is
common attribute of the ”top pf class” student.
The KEY VISUAL should be - the mis-en-scene of Van Gogh’s “Starry Night “ painted by color chalks on the ground of
the school yard surrounded or mixed over with the girls feet in the Tassel shoes in a similar color palette so that it really
merge with the background and makes a composition. It should by wide-angle lens maybe zoomed on the area of the
floor
Moodboard, references:
2. Creative Concept #2
Concept/copy idea: Tune it up your way, Classy and bright are so well in one!
The KEY VISUAL should be - the mis-en-scene of a kid or several kids playing various music instruments- very classy
ones in the classy environment, looking smart and talented and guided by a classy teacher – the only bright spot
capturing our attention are colorful shoes they are wearing on and which contrasting with the overall image
composition. It should by wide-anglelens shot giving a good look of ambient
Moodboard, references: