The document discusses why GDPR compliance is important for small businesses. It explains that GDPR applies to any organization that processes personal data of EU citizens, regardless of size or location. GDPR aims to give citizens control over their personal data and prevent misuse. For small businesses, GDPR compliance means appointing a data protection officer, reporting data breaches within 72 hours, and giving individuals rights over their data. Non-compliance can result in fines of up to 20 million euros. While small businesses have some exemptions, following GDPR principles is recommended to build customer trust.