2. More Height = More Income
O Studies have shown that taller men earn
money each year and over the course of a
lifetime. Up to $1,000 / year
O http://www.livescience.com/5552-taller-
people-earn-money.html
3. Women Prefer Taller Men
O Studies have shown that taller men do
better with their interactions with women.
Women simply feel more secure with a tall
man.
O http://www.thisisyourconscience.com/2011
/03/the-ugly-truth-a-man-being-hung-like-
a-caterpillar-a-man-being-short/
4. Target Market
O We will offer 1" and 2" height gel and
memory foam shoe inserts.
O We observed that lifts were available on
the market now but that they are usually
marketed for an older clientele.
O We would like to aim our products at
young men 16-23 years of age under 6
foot tall.
5. Product Description
Our comfortable gel sole or memory foam
inserts give the wearer a 1 to 2 inch
increase in height immediately.
Our product is safe, comfortable, and
undetectable to the casual observer.
6. Market Research
O We asked over 15 members of our target
market. We also read over 10 reviews of
similar products to get insights
O Some results:
O Younger men seemed more interested.
O Concerned about comfort.
O Concerned about visibility of product.
7. Market Research cont.
O We found out this product is similar to
other “male enhancement” products.
O Men are reluctant to admit, face to face,
that they would use this product.
O Anonymous men would be more open
about their opinion of the product.
8. Market Research cont.
O In reading responses from other providers
of this product, there is a demand and an
appreciation for this item.
O Product is mainly used for special
occasions, job functions, interviews, social
events, and dates.
9. Opportunity Analysis
O We have been working on wholesale
providers and dropshippers.
O This is a fairly low cost wholesale product
with a large retail mark up.
10. Minimum Viable Prototype
O URL and website have been initially
developed
O Landing page is being developed
O NextLevel Footwear Landing Page
11. The NextLevel Team
O Andres Vivas
O Addison Paulin
O Martin Centurion
O Jan Gogolewski
O Greg Brister
