2. CANNES LIONS ARCHIVE.
INSPIRING CREATIVITY. ANYTIME, ANYWHERE
Since 1954 Cannes Lions has celebrated and promoted
creativity in branded communications as a powerful
force for business, for change and for good.
Inspiring creativity. Anytime, anywhere.
In more recent times, we have built the Cannes Lions
Archive as the digital home of the world’s greatest
branded communications. Collating all the work
entered into the Cannes Lions Awards since 2001,
the site enables you to search through over 280,000
campaigns by brand, agency, category and region.
The Archive also offers the unique opportunity to watch
sessions from the Festival in full, with more than 650
hours of world-class seminars and talks available.
Today the Archive can be used for: increasing your
pitching power, creating your award entries, training
your team and inspiring Lion-winning work.
2
3. ‘
IT IS THE MOST COMPREHENSIVE
COLLECTION OF THE BEST
IDEAS FROM AROUND THE
WORLD AND THE VERSIONS AND
BACKGROUND YOU FIND IN THE
ARCHIVE ARE THE BEST TELLING
OF THOSE CASE STORIES.
’Kathleen Gordon
Director Global Creative Initiatives
DDB Worldwide
SHOPLIFTERS
HARVEY NICHOLS
ADAM&EVE/DDB
2016
3
4. 1.
INCREASE
YOUR PITCHING
POWER
What if you could shorten your odds of winning more often and reduce
the time spent preparing for pitches just by researching smarter and
understanding better what the client is looking for?
The Cannes Lions Archive allows you to be prepared for every pitch
with access to competitor and client work at the click of a button.
The Archive can quickly help you to:
• Browse through over 450,000 entries by brand, agency, campaign,
region, category, award, individual or keyword
• Compile a case file of your prospective client, the work they have
bought previously and the agencies they have worked with, and
save it in a playlist to revisit or present
• Ensure your presentation doesn’t fall flat with access to high quality,
downloadable media
CANNES LIONS ARCHIVE.
INSPIRING CREATIVITY. ANYTIME, ANYWHERE
4
5. ‘
THE ARCHIVE IS A VALUABLE TOOL
BECAUSE IT’S A MOBILE ENCYCLOPAEDIA
WITH ALL THE INFORMATION I COULD
POSSIBLY NEED WHEN IT COMES TO
CREATIVITY. WHETHER IT BE IN THE FORM
OF INSPIRATION FOR OUR TEAMS,
A WAY TO GAUGE OUR STANDING IN
PARTICULAR MARKETS OR PLACE WHERE
I CAN RELIVE AND REFERENCE THE TALKS
I ENJOYED AT THE FESTIVAL.
’Patricia Alonzo
Global Manager of Creative Connection
Y&R
McWHOPPER
BURGER KING
Y&R NZ
2016
5
6. 2.
GIVE
YOUR ENTRIES
THE EDGE
Entering awards can be a time-consuming and costly process, but
having an award in your trophy case is one of the best ways to
demonstrate that your company can deliver. And this reaps plenty
of benefits – award winners are attractive to both businesses
looking for new creative and the top talent looking for a new job.
When entering work into awards, use the Archive to:
• Benchmark your work and learn from the best (and least
successful) examples of case films from around the world and
assess how your work measures up
• Look at the Global Creativity Report to analyse industry
trends with rankings and insights across countries, sectors and
categories
• Discover how to tailor your entries across different categories –
how can you successfully carry an idea across mediums from
mobile to print?
CANNES LIONS ARCHIVE.
INSPIRING CREATIVITY. ANYTIME, ANYWHERE
6
7. ‘
THE ARCHIVE IS AN INTENSE
HIT OF HIGHLY RELEVANT
CREATIVE THOUGHT-STARTERS.
WE’RE WORKING TO MAKE IT
AN INTEGRAL PART OF OUR
EVERYDAY CREATIVE PROCESS.
’Nicole Cramer
SVP, Global Chief Creativity Catalyst & Chief of Staff
McCann Worldgroup
SUNDAY GRANNIES
VODAFONE ROMANIA
McCANN ERICKSON ROMANIA
2015
7
8. 3.
TRAIN
AND DISCOVER
NEW TALENT
A company is only as effective as the people it employs, and
providing your team with training is an essential part of nurturing
their talent and improving your company’s creative output. It’s also
a good way to attract employees – as well as to keep them.
The Archive is a ready-made training resource that employers and
their teams can use to:
• Learn from the industry’s brightest minds with over 650 hours
of talks from the Cannes Lions, Lions Health, Lions Innovation
and Lions Entertainment stages – packed with ideas, opinions,
insights and advice – available to watch in full
• Educate creatives on either an individual or group basis with
shareable curated playlists
• Spotnewtalentwithaccesstoover260,000industryprofessionals
CANNES LIONS ARCHIVE.
INSPIRING CREATIVITY. ANYTIME, ANYWHERE
8
9. ‘
CANNES REWARDS
CREATIVITY THAT MAKES
AN IMPRESSION, NOT JUST THAT
WHICH DELIVERS IMPRESSIONS.
FOR MCDONALD’S, WE’VE SEEN
ROI 54% HIGHER WITH CREATIVE
THAT WINS LIONS THAN
CREATIVE THAT DOESN’T.
’Matt Biespiel
Senior Director, Global Brand Development,
McDonald’s Corporation
FIRST CUSTOMER
McDONALDS
ALMA DDB
2014
9
10. 4.
INSPIRE
LION-WINNING
WORK WITH
WORLD-CLASS
CAMPAIGNS
It pays to be creative, and finding new inspiration is vital. But hundreds
of working hours are wasted every year carrying out tasks other than
idea generation. Luckily, using the Cannes Lions Archive is a fast and
efficient way to ignite those all-important light bulb moments.
This powerful resource is the armoury for those working on the creative
frontline:
• Easily navigate over 450,000 entries from the industry’s top talent,
including Lion-winners past and present
• The chance to gain a fresh perspective with over 650 hours of talks
from the Cannes Lions, Lions Health, Lions Innovation and Lions
Entertainment stages
• The functionality to build lists of your favourite content and either
download or share them instantly via email – even with colleagues
who don’t have a subscription
CANNES LIONS ARCHIVE.
INSPIRING CREATIVITY. ANYTIME, ANYWHERE
10
11. To discuss the Archive package options please contact:
Mylee Ong
Business Development Manager - EMEA & APAC
Lions Festivals
on +44 (0) 203 033 4198
or email myleeo@canneslions.com
