Digital screen lift advertising

Non-Traditional Advertising Non-traditional advertising is form of advertising in which the brands put aside the traditional and popular advertising mediums such as print, radio and electronic and communicate to the target audience through innovative ways. The motive of implementing non-advertising is to attract audience's attention through unusual, new and out-of-the box creative advertising. Non-traditional advertising can either be used as part of media mix or can be used solely to create awareness, extend reach and visibility of the brand and for brand reinforcement. Non-Traditional form of advertising campaign includes: Though the marketing strategies around non-traditional advertising are constantly changing, placing the various kinds of advertising techniques in broad categories is tentative and subject to speculation and continual evolution. However, to put it roughly, non-traditional advertising can be of the following types: • Street marketing • Transit advertising • Guerrilla marketing • Bill letter advertising (electricity bill, gas bill and phone bill) • Mall advertising • No-parking boards • IT Park advertising • Social media marketing (Facebook, Twitter, Snapchat, YouTube, LinkedIn, Instagram etc.) • Seminars • Events • Stealth Marketing • Museums and Factory Tours • Stunt Marketing • Theme Parks ( Disney, Kidzania etc) • Product PlacementRead less