Adam Reed Rozan, Director of Audience Engagement, Worcester Art Museum

2. W o r c e s t e r A r t MuseuM / worcesterart.org

3. W o r c e s t e r A r t MuseuM / worcesterart.org
If you cannot touch the artwork,
then what can you do?

4. Do Not touch theArtwork:
W o r c e s t e r A r t MuseuM / worcesterart.org
Creating new signs
for amodern visit
Adam Reed Rozan
Director of Audience Engagement
Worcester Art Museum

5. Welcome to the Worcester Art Museum
W o r c e s t e r A r t MuseuM / worcesterart.org

6. Moving from problems → vision → solutions
W o r c e s t e r A r t MuseuM / worcesterart.org

7. Big Idea 1: It’s ALL about the visitors
W o r c e s t e r A r t MuseuM / worcesterart.org

8. Big Idea 2: Accessibility matters
W o r c e s t e r A r t MuseuM / worcesterart.org

9. Laboratory
Meeting Space
Classroom
Studio
W o r c e s t e r A r t MuseuM / worcesterart.org
Big Idea 3: Gallery as … Play space
Work space
Sanctuary
Reading Room
Performance Venue

10. Big Idea 4: Love thy neighbors
W o r c e s t e r A r t MuseuM / worcesterart.org

11. Big Idea 5: Play! Museums should be fun
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12. Thank you.
contact:
adamrozan@worcesterart.org
@adamrozan
Be my friend on
Questions?
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