Any savvy content marketer knows the importance of responsive mobile email design. As a reader too, we have all come across the pain of reading an email which is not responsive in our mobiles. Don’t we all dread it? Thus making your email design mobile responsive is no longer a choice to ponder on but an action that needs to be taken straight away, if not yet taken already.

1. KEEP YOUR
SUBJECT
LINES
SHORT
BizProspex presents
TIPS AND TECHNIQUES
FOR RESPONSIVE
MOBILE EMAIL DESIGN
Tested tips from the experts
Keep your subject lines
short
Most of the mobile devices display the subject
lines in huge font. If your subject line is very
large, mobile devices tend to display either only
half of it or utilize more than half of the area to
display subject line only.
AVOID
HYPERLINKS
OR MENU
BARS
Avoid using too many
hyperlinks or menu bars
Especially hyperlinks that are close to one
another are a big NO, also avoid navigation bars
or menu bars while making a mobile responsive
email design. They look tiny on mobile devices
and are to difficult to click.
CREATE
HIERARCHY
OF INFO
Create hierarchy of
information
For better understanding of the email on the
mobile device try to maintain a hierarchy of the
information conveyed in the email. Primary
information should be followed by the
secondary information.
INCLUDE
SMALLER
IMAGES
Include smaller images
Include images of around the size of 480px, in
that way, the image will look appropriate for both
desktops and mobile devices and compress the
size of the image as it will be easier to load on
mobile devices.
DISTINCT
YOUR (CTA)
BUTTON
Distinct your Call-To-Action
(CTA) button
Your CTA should be ideally placed above the
fold so that it is at the eye level, also your Call to
Action button should be of optimal size : not too
big, not too small.
Designed by Murtaza Amin
Customer Success Manager at BizProspex