preparing a winning business plan. Entrepreneur thinking and idea generation

2. Winning Business Plan
 Best business plan
 Steps in writing the business plan
 Process of writing the business plan
 Estimating time of writing the business plan

4. Winning business plan
 Plan
 A method that worked out in advance for achieving
desired goals.
 Business Plan
 A written document that describes in detail how a new
business is going to achieve its goals…
 A business plan is a written description, typically 25 to
40 pages long, that describes what a new business
idea/plan to accomplish.
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5. Audience
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There are two primary audience for a firm’s business plan
Audience What They are Looking For
A Firm’s
Employees
Investors and
other external
stakeholders
A clearly written business plan helps the
employees of a firm to operate and move forward
in a consistent and purposeful manner.
A firm’s business plan must make the case that the
firm is a good use of an investor’s funds or the
attention of others.

6. competency
 Winning business plan should be capable of attracting
 Potential investors
 Strategic Partners (if applicable)
 Buyers

7. Types
 3 Major Types of plan
 Executive Summary Plan
 Business Plan
 Action Plan

8. Types of Plan
1. Business Plan
2. Executive Summary Plan
An executive business is a 2-5 page document that
contains the most important information about
the business and its direction.

9. Types of Plan
3. Action plan
An implementation or action plan is a document the
management team uses to implement the plan.

11. Process of Writing a Business Plan
Irfan Ahmad

12. 1) Writing The Executive Summary
 Its purpose is to educate and inform the reader
about the company. It should explain where the
company is at the present time, where it is going
and how it plans to be successful.
Even though it appears first in a business plan,
the executive summary should be written last.

13. 2) Writing Business Description
This section of the business plan is an overview of the
company, including its legal structure, its owners and
management, a brief company history, information
about the products or services it offers, markets the
company will serve and other information to
demonstrate how the company plans to introduce its
product into the marketplace.

14. 3) Compiling the market analysis
A business plan should be flexible by incorporating
tools to analyze company performance in comparison to
other businesses in the market/industry. These tools
may include,
Market opportunity
Competition
Marketing strategy
Market research
Sales forecasts
Support material

15. Mehak

16. Process of Writing a Business Plan
 Describing the marketing and sales plan
1) Pricing strategy and plan
a) Cost-plus pricing
b) Demand pricing
c) Competitive pricing
d) Mark-up pricing

17. Process of Writing a Business Plan
2) Distribution Strategy
a) Direct sales
b) OEM sales
c) Manufacturer’s representatives
d) Brokers
e) Web E-Commerce

18. Anum

19. Process of Writing a Business Plan
3) Advertising, public relations and promotion strategies
• Describing the Management Team
1) Management talent and skills
2) Organizational chart
3) Policy and strategy for employees
4) Board of directors and advisory board

20. Process of Writing a Business Plan
 Describing the financial plans
1) Set of assumptions
2) Project Income statements
3) projected cash flow statements
4) Current balance sheet
5) Other financial projections
 Establishing the amount of funds required

21. Nouman Riaz

22. Estimating Time of Writing the
Business Plan
 Writing the complete business plan can take more
than 200 hours depending on the entrepreneur's
experience and knowledge of the business
 The hardest thing about writing a plan is just getting
started

23. Locating investors and giving them a
presentation
 Preparing to meet with investors
 Creating excitement around the investment
 Understanding of investor evaluation process
 Dealing with failures
 Negotiating with finance agreement