1. Jamnalal Bajaj Institute of Management Studies
Presents
A Project Initiated by Part Time Masters & Powered by E – Cell of MMS at JBIMS
W: www.bizorion.org E: Corporate.exe@jbims.edu Follow us @bizorion Like us on fb/BizorionJBIMS
Food FrenzyFood Frenzy
ByBy
Mufaddal DahodwalaMufaddal Dahodwala
Kiran SawantKiran Sawant

2. www.jbims.edu
The NeedThe Need
Population of Mumbai -14.4mn as per 2011 census
IT BPO Migrants
• Number of IT/BPO professionals - More than 0.5mn
• 15-17 %of IT BPO total employment
• Growth rate of 20%
• Total - 3.6mn
• 2mn in age group of 15-35
• Per year 10% increase

3. www.jbims.edu
Target Market Size-2 Million Night Food Lovers - age group of 15-35 years
Positioning Wholesome ,delicious, hygienic Indian fast food at affordable prices
Core Target
Consumer
• IT/BPO industry
• Students
• Couples
• Anyone who requires our service
Target Market

4. www.jbims.edu
Unique Selling PropositionUnique Selling Proposition
45 min delivery limit or Free
Uniform taste throughout all
the locations
NGO’s as suppliers for ecofriendly
packaging
Famous recipes available
e.g. Sweet and Sour Chicken
Rice by Sanjeev Kapoor
Hygienic and affordable food
Festival/Event offers
e.g. get-together, diwali, birthdays
USP

5. www.jbims.edu
3
Areas in Mumbai with selected consumer profiles
1) Thane
2) Malad
3) Andheri 4) Powai
5) Vashi
No competition
Distribution support
Ready for competition

6. www.jbims.edu
Key financials for ThaneKey financials for Thane
• Initial investment (Rs. 1 Lakh)Initial investment (Rs. 1 Lakh)
• Rent(utensils, electricity, oven, refrigerator,Rent(utensils, electricity, oven, refrigerator,
miscellaneous)miscellaneous)
• Transportation (Rs. 10,000)Transportation (Rs. 10,000)
• 5 cycles + 1 scooty (personal)5 cycles + 1 scooty (personal)
• Labor - Rs. 60000Labor - Rs. 60000
• Marketing - RsMarketing - Rs.. 4000040000
• 5000 pamphlets and posters - Rs. 100005000 pamphlets and posters - Rs. 10000
• Packaging - Rs. 20000Packaging - Rs. 20000
Total = 3Lakhs

7. www.jbims.edu
RevenueRevenue
Revenue Year 1 Year 2 Year 3 Year 4 Year 5
IT/BPO 25 55 150 225 600
Night out parties 10 45 40 60 90
Production houses 20 50 90 250 500
Others 20 50 55 65 75
Total Revenue 75 200 335 600 1515
Total Costs 45 100 150 250 800
Net Profit 30 100 175 350 715
ROI 200% 250% 275% 292% 300%
INR in LakhsINR in Lakhs
Break-even in 6 months