1. Sn r cc I e Y rIod n Mma
a F nis N w ok Lno I u bi
a o

2. T Quick a Dirty on Us
he nd
Ov t pa nine yeas, V ha been t go-o PRa
er he st r SC s he t gencyforst rups fr
at om
9 incept t exit
ion o .
100+Awards
50+
Disruptive &
Startups
Ciethv cmindo
lns ae o b e fr
oe $5 billion in x so
vr eitt
teiks f
h le o:

3. Success l t cr t discussion
ike his eaes

4. C a s e S t u d y : Buil v l
ding aue
VSC led the PR strategy for PocketCloud. This chart shows healthy growth in
internet awareness from signing of VSC. Over all searches for product
increased over 2x since signing.
100 250,000 - 2 mil 1600% 2
media placements users gained in one year Facebook fans increased Appy awards
P ce l doverall growth
okt o :
C u P ce l dgrowth with VSC
okt o :
C u

5. C a s e S t u d y : V it is Key
isibil y
VSC led the PR strategy for AdMob. In 2009, AdMob was acquired by GREE,
a foreign gaming company. GREE, based on performance they kept VSC.
600 700 160 countries
media placements games worldwide
VSC led the PR strategy for AdMob. This chart In November 2009, AdMob was
shows the steady growth achieved above its
largest competitor, Third Screen Media, in the acquired by Google for:
early stages of the mobile ad game.
$750
m n
illio

6. C a s e S t u d y : Skyfir on fir
e e
VSCpr led the most successful app launch of 2010, the Skyfire mobile browser.
The launch resulted in nearly $1
million worth of downloads with
300,000 paid downloads in the
first week.
VSC secured over 500 print and
online stories built with a series of
initiatives.
Skyfire was mentioned in over 40
broadcasts nationwide including a
live segment on CNN.
Fa rd :
et e in
u

7. C a s e S tu d y:
Coverage
Hatch Labs Gupshup
Greystripe E t e rn e
nrpe u r
F re
ob s
F sC m a y
at o p n
AdMob
W ll Se t Jun l
a t e o ra
r
GREE
N wY r T e
e ok im s Placecast
N wY r T e
e ok im s

8. P roc e s s
Initially, VSCpr schedules a kick-off to discuss strategy and define PR goals for our
clients. From there we finalize timelines, media targets, release details, assets,
deliverables and measurement.
Once the planning and timelines are finalized, we facilitate ongoing weekly calls to
discuss PR activities, media outreach, releases and general updates, which are tactically
tracked through roadmap reports.
Roadmaps: VSCpr communicates with the executive team or appointed manager
through an initiative roadmap-reporting structure that tracks:
Roadm It em
aps s
Stay on track
with VSCpr
Action items / accomplishments
Press initiatives timeline
Media relations
Coverage
Competitor landscape activity

9. S e r v i c e F e e s & T e r m s : We
win when you win
We are entrepreneurs, too, and results drive our business. We win when you win, and we
compensate our team accordingly.
Our fee’s range from $15,000 to $20,000 as a monthly retainer and are based upon specific
scope plus the opportunity to earn bonuses for achieving specific results in terms of
coverage.
$15,000 $20,000
S ae
mlrl Lre
agr
Our engagements start with a minimum of a three month engagement and offer a thirty day
opt out at anytime thereafter.
3 + M nhm imm
ot in u

10. S c o p e o f S e r v ic e s
U.S. strategy and positioning
Development and execution on PR timelines
and news cycles
U.S. media relations, press releases, thought
leadership and outreach
Coverage in target media
PR programs to deliver consistent visibility

11. “VSCpr helped us strategically chart
our course and delivered messaging,
market reaction and overall go-to
market strategy that led to coverage
by every major business and
influencer outlet in the U.S.
In the PR world, they are game
changers.”
- Dai Watanabe, CEO DeNA
Global (acquirer of ngmoco:))

12. "VSCpr's unique expertise has enabled
Placecast to define a new market and tell
our story to the world.
Their strategic guidance and industry
relationships as they relate to our
business are second to none.”
- Alistair Goodman, CEO,
Placecast

13. "Thanks for the exceptional work on our
launch.
This was a critical moment for AdMob
and VSCpr played an important role in
our success.”
- Jason Spero, Head of Global Mobile
Sales & Strategy at Google
(Former VP & GM, North America at
AdMob)

14. "We've experienced an increase in sales
and client renewals as a result of
VSCpr's efforts, which have proven
crucial to our business.”
– Nihal Mehta, CEO of buzzd, a
two-time VSCpr client,
who sold his first startup, ipsh!, to
Omnicom Group

15. H r ish t m
e t e ...
e e a
Vijay Chattha
Chief Talker & Executive Manager
CEO of VSCpr and Executive
Account Manager, Vijay oversees
strategy for our clients.
Vijay does more than promote his
clients; he shapes the conversation
and leads the media in
understanding what is important and
what will be in the future. His new
media deal-making skills and agency
wins have led him to be featured in
publications such as The Wall Street
Journal, Business Insider and
TechCrunch.

16. H r ish t m
e t e ...
e e a
Stacy Taaffe
Director of Client Experience
In the creative world of ideas and
innovation, it’s critical to have a team
member bring ideas together and
deliver actionable results on time.
Stacy is that person for VSCpr’s
accounts. Stacy oversees PR plan
execution, deadlines, reporting and
keeps the VSCpr in line and on time.
It is because of her obsessive
attention to client experience and
task management that most VSCpr
clients hire us again for their next big
idea.

17. Wy
h ?
• We deliver results. Ink. Stories. Trust of the influencers. Calls from the media and
analysts in the long-term, as they trust the firm and its PR.
• We have the track record to show it. Besides that, everything else is just a lot of
talk. We save that for our external media relations.
• We are competitive. Our business is based on a standard retainer + results model,
ensuring pro-activity and results-based fees.
• We get it inside out and we add a personal touch. We have the awards (over
100 to date), placements, and relationships to prove it.
• Expertise. It allows us to cross-pollinate opportunities and abilities across our client
experiences and deliver efficient, intelligent counsel unlike any other firm in the market
today.

18. W w w kw h
ho e or it
OPTIONAL